--- title: "DeWalt vs Kreg: Which is searched more in New Zealand?" description: "Is DeWalt or Kreg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Router table brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-kreg" publisher: "Brandwave" --- # DeWalt vs Kreg: Which is searched more in New Zealand? Is DeWalt or Kreg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Router table brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Kreg - **Competitive set**: Router table brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 66.5% - **Kreg Share of Search**: 0.46% ## Is DeWalt or Kreg more popular in search? - In September 2026, DeWalt had more branded searches than Kreg among router table brands in New Zealand. DeWalt had about 13,100 branded searches, while Kreg had 90. DeWalt made up 66.5% of all router table brand searches we track, and Kreg accounted for 0.46%. - DeWalt was ahead of Kreg in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among router table brands in New Zealand moved from 62.6% to 66.5%, and its estimated monthly branded searches moved from 10.2K to 13.1K. - Across the 12 months ending September 2026, Kreg’s share of searches among router table brands in New Zealand moved from 0.43% to 0.46%, and its estimated monthly branded searches moved from 70 to 90. ## Top router table brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kreg was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kreg was listed before DeWalt in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kreg | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Triton | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Bosch | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Carbatec | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about router table brands - Asked ChatGPT "Which router table brand should I buy in New Zealand?": 1. Triton, 2. Kreg, 3. Bosch - Asked ChatGPT "What are the best router table brands in New Zealand?": 1. Kreg, 2. Triton, 3. Carbatec - Asked ChatGPT "What's the best router table brand in New Zealand for a workshop setup?": 1. Kreg, 2. Triton, 3. Carbatec - Searched Google, AI Overview "router table nz": 1. Kreg, 2. Carbatec - Searched Google, AI Overview "compact router table": 1. Bosch, 2. DeWalt Not named in any answer: Festool. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand router table brands in September 2026? - Estimated monthly branded searches for DeWalt in New Zealand rose 28.8% over 12 measured months, from 10.2K to 13.1K in September 2026. - Estimated monthly branded searches for Kreg in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Kreg estimated searches | Kreg Share of Search | Kreg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.2K | 62.6% | 1 | 70 | 0.43% | 5 | | Nov 2025 | 13K | 69% | 1 | 90 | 0.48% | 5 | | Dec 2025 | 9.6K | 66.2% | 1 | 50 | 0.35% | 5 | | Jan 2026 | 9.4K | 64.2% | 1 | 70 | 0.48% | 5 | | Feb 2026 | 10.3K | 65.9% | 1 | 70 | 0.45% | 5 | | Mar 2026 | 10.7K | 64.3% | 1 | 90 | 0.54% | 5 | | Apr 2026 | 10.7K | 67.7% | 1 | 90 | 0.57% | 5 | | May 2026 | 11.7K | 65.5% | 1 | 110 | 0.62% | 5 | | Jun 2026 | 13.2K | 68.5% | 1 | 70 | 0.36% | 5 | | Jul 2026 | 12.1K | 67.7% | 1 | 110 | 0.61% | 5 | | Aug 2026 | 13.4K | 66.2% | 1 | 70 | 0.35% | 5 | | Sep 2026 | 13.1K | 66.5% | 1 | 90 | 0.46% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Kreg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt blower”, “dewalt drop saw”, “dewalt grinder”, “dewalt impact wrench”, “dewalt laser”, “dewalt laser level”, “dewalt redemption”, “dewalt router”, “dewalt sander” and “dewalt table saw”, summed into one figure. - **Kreg**: Measured on the search term “kreg”. - [DeWalt profile](/demand/nz/brands/dewalt) - [Kreg profile](/demand/nz/brands/kreg) - [All router table brands in New Zealand](/demand/nz/categories/nz-router-table-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Kreg more popular in search? In September 2026, DeWalt had more branded searches than Kreg among router table brands in New Zealand. DeWalt had about 13,100 branded searches, while Kreg had 90. DeWalt made up 66.5% of all router table brand searches we track, and Kreg accounted for 0.46%. ## Cite this page Brandwave. "DeWalt vs Kreg: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-kreg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-kreg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.