---
title: "DeWalt vs Husqvarna: Which is searched more in New Zealand?"
description: "Is DeWalt or Husqvarna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cordless chainsaw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-husqvarna"
publisher: "Brandwave"
---

# DeWalt vs Husqvarna: Which is searched more in New Zealand?

Is DeWalt or Husqvarna more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cordless chainsaw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: DeWalt and Husqvarna
- **Competitive set**: Cordless chainsaw brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **DeWalt Share of Search**: 11.6%
- **Husqvarna Share of Search**: 14.3%

## Is DeWalt or Husqvarna more popular in search?

- In September 2026, Husqvarna had more branded searches than DeWalt among cordless chainsaw brands in New Zealand. Husqvarna had about 7,190 branded searches, while DeWalt had 5,870. Husqvarna made up 14.3% of all cordless chainsaw brand searches we track, and DeWalt accounted for 11.6%.
- Husqvarna was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cordless chainsaw brands in New Zealand moved from 10% to 11.6%, and its estimated monthly branded searches moved from 4.9K to 5.9K.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among cordless chainsaw brands in New Zealand moved from 20.9% to 14.3%, and its estimated monthly branded searches moved from 10.3K to 7.2K.

## Top cordless chainsaw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Husqvarna was listed before DeWalt in three out of four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stihl | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Husqvarna | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ryobi | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| DeWalt | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Milwaukee | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about cordless chainsaw brands

- Asked ChatGPT "Which cordless chainsaw brand should I buy in New Zealand?": 1. Stihl, 2. Makita, 3. Ryobi
- Asked ChatGPT "What are the best cordless chainsaw brands in New Zealand?": 1. Stihl, 2. Husqvarna, 3. Makita, 4. Milwaukee, 5. Ryobi
- Asked ChatGPT "What's the best cordless chainsaw brand in New Zealand for tree trimming?": 1. Stihl, 2. Makita, 3. Husqvarna, 4. Ryobi
- Searched Google, AI Overview "battery chainsaw nz": 1. Stihl, 2. Husqvarna, 3. Makita, 4. DeWalt, 5. Ryobi
- Searched Google, AI Overview "small chainsaw nz": 1. Stihl, 2. Ryobi, 3. Makita, 4. DeWalt

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand cordless chainsaw brands in September 2026?

- In September 2026, DeWalt lost share of searches among cordless chainsaw brands in New Zealand, from 12.5% to 11.6%.
- Estimated monthly branded searches for Husqvarna in New Zealand fell 30.1% over 12 measured months, from 10.3K to 7.2K in September 2026.

## Month by month

| Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Husqvarna estimated searches | Husqvarna Share of Search | Husqvarna rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.9K | 10% | 5 | 10.3K | 20.9% | 3 |
| Nov 2025 | 6.6K | 11.2% | 5 | 10.3K | 17.4% | 3 |
| Dec 2025 | 4.9K | 9.1% | 5 | 8.6K | 15.9% | 3 |
| Jan 2026 | 4.8K | 9.5% | 5 | 8.6K | 17% | 3 |
| Feb 2026 | 4.9K | 10.1% | 5 | 8.7K | 17.8% | 3 |
| Mar 2026 | 5K | 10.5% | 5 | 8.4K | 17.8% | 3 |
| Apr 2026 | 4.8K | 10.3% | 5 | 8.4K | 18.2% | 3 |
| May 2026 | 4.9K | 10.6% | 5 | 8.3K | 17.8% | 4 |
| Jun 2026 | 6K | 13.8% | 5 | 6.9K | 15.9% | 4 |
| Jul 2026 | 5K | 12% | 5 | 6.7K | 16.1% | 4 |
| Aug 2026 | 5.7K | 12.5% | 5 | 6.7K | 14.6% | 4 |
| Sep 2026 | 5.9K | 11.6% | 5 | 7.2K | 14.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using DeWalt’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **DeWalt**: Measured on the search terms “dewalt”, “dewalt chainsaw” and “dewalt redemption”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna hamilton”, “husqvarna motorbike” and “husqvarna weed eater”, summed into one figure.

- [DeWalt profile](/demand/nz/brands/dewalt)
- [Husqvarna profile](/demand/nz/brands/husqvarna)
- [All cordless chainsaw brands in New Zealand](/demand/nz/categories/nz-cordless-chainsaw-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is DeWalt or Husqvarna more popular in search?

In September 2026, Husqvarna had more branded searches than DeWalt among cordless chainsaw brands in New Zealand. Husqvarna had about 7,190 branded searches, while DeWalt had 5,870. Husqvarna made up 14.3% of all cordless chainsaw brand searches we track, and DeWalt accounted for 11.6%.

## Cite this page

Brandwave. "DeWalt vs Husqvarna: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-husqvarna

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-husqvarna. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
