--- title: "DeWalt vs Felder: Which is searched more in New Zealand?" description: "Is DeWalt or Felder more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Panel saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-felder" publisher: "Brandwave" --- # DeWalt vs Felder: Which is searched more in New Zealand? Is DeWalt or Felder more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Panel saw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Felder - **Competitive set**: Panel saw brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 39.9% - **Felder Share of Search**: 0.05% ## Is DeWalt or Felder more popular in search? - In September 2026, DeWalt had more branded searches than Felder among panel saw brands in New Zealand. DeWalt had about 16,100 branded searches, while Felder had 20. DeWalt made up 39.9% of all panel saw brand searches we track, and Felder accounted for 0.05%. - DeWalt was ahead of Felder in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among panel saw brands in New Zealand moved from 38.4% to 39.9%, and its estimated monthly branded searches moved from 12.2K to 16.1K. - Across the 12 months ending September 2026, Felder’s share of searches among panel saw brands in New Zealand moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 10 to 20. ## Top panel saw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Felder was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Felder was listed before DeWalt in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Altendorf | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Felder | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Festool | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about panel saw brands - Asked ChatGPT "Which panel saw brand should I buy in New Zealand?": 1. Makita, 2. Festool, 3. DeWalt - Asked ChatGPT "What are the best panel saw brands in New Zealand?": 1. Altendorf, 2. Felder - Asked ChatGPT "What's the best panel saw brand in New Zealand for a workshop?": 1. Felder, 2. Altendorf - Searched Google, AI Overview "panel saw brands": 1. Altendorf, 2. Felder - Searched Google, AI Overview "best panel saw": named none of the brands we track Not named in any answer: Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand panel saw brands in September 2026? - In September 2026, DeWalt lost share of searches among panel saw brands in New Zealand, from 41.8% to 39.9%. - Estimated monthly branded searches for Felder in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Felder estimated searches | Felder Share of Search | Felder rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.2K | 38.4% | 2 | 10 | 0.03% | 6 | | Nov 2025 | 15.2K | 43.4% | 2 | 20 | 0.06% | 5 | | Dec 2025 | 11.5K | 38.4% | 2 | 10 | 0.03% | 6 | | Jan 2026 | 11.2K | 38.7% | 2 | 10 | 0.03% | 6 | | Feb 2026 | 12.2K | 39.5% | 2 | 20 | 0.06% | 5 | | Mar 2026 | 12.5K | 39.6% | 2 | 20 | 0.06% | 5 | | Apr 2026 | 12.6K | 40.6% | 2 | 20 | 0.06% | 5 | | May 2026 | 13.9K | 40.6% | 2 | 30 | 0.09% | 5 | | Jun 2026 | 15.7K | 42.8% | 1 | 20 | 0.05% | 5 | | Jul 2026 | 14.3K | 41.5% | 2 | 20 | 0.06% | 5 | | Aug 2026 | 16.2K | 41.8% | 2 | 10 | 0.03% | 5 | | Sep 2026 | 16.1K | 39.9% | 2 | 20 | 0.05% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Felder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt blower”, “dewalt chainsaw”, “dewalt drop saw”, “dewalt grinder”, “dewalt impact wrench”, “dewalt laser”, “dewalt laser level”, “dewalt multi tool”, “dewalt planer”, “dewalt redemption”, “dewalt router”, “dewalt sander”, “dewalt table saw” and “dewalt tool box”, summed into one figure. - **Felder**: Measured on the search term “felder”. - [DeWalt profile](/demand/nz/brands/dewalt) - [Felder profile](/demand/nz/brands/felder) - [All panel saw brands in New Zealand](/demand/nz/categories/nz-panel-saw-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Felder more popular in search? In September 2026, DeWalt had more branded searches than Felder among panel saw brands in New Zealand. DeWalt had about 16,100 branded searches, while Felder had 20. DeWalt made up 39.9% of all panel saw brand searches we track, and Felder accounted for 0.05%. ## Cite this page Brandwave. "DeWalt vs Felder: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-felder This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-felder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.