--- title: "DeWalt vs Dyson: Which is searched more in New Zealand?" description: "Is DeWalt or Dyson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-dyson" publisher: "Brandwave" --- # DeWalt vs Dyson: Which is searched more in New Zealand? Is DeWalt or Dyson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Handheld vacuum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Dyson - **Competitive set**: Handheld vacuum brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 14.3% - **Dyson Share of Search**: 57.2% ## Is DeWalt or Dyson more popular in search? - In September 2026, Dyson had more branded searches than DeWalt among handheld vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while DeWalt had 7,300. Dyson made up 57.2% of all handheld vacuum brand searches we track, and DeWalt accounted for 14.3%. - Dyson was ahead of DeWalt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among handheld vacuum brands in New Zealand moved from 12.9% to 14.3%, and its estimated monthly branded searches moved from 5.8K to 7.3K. - Across the 12 months ending September 2026, Dyson’s share of searches among handheld vacuum brands in New Zealand moved from 57.9% to 57.2%, and its estimated monthly branded searches moved from 25.9K to 29.1K. ## Top handheld vacuum brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shark | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dyson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Black+Decker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | BISSELL | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eufy | Not ranked | 0 of 3 | 2 of 2 | 2 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about handheld vacuum brands - Asked ChatGPT "Which handheld vacuum brand should I buy in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker - Asked ChatGPT "What are the best handheld vacuum brands in New Zealand?": 1. Shark, 2. Dyson, 3. Black+Decker, 4. BISSELL - Asked ChatGPT "What's the best handheld vacuum brand in New Zealand for small messes?": 1. Shark, 2. Dyson, 3. Black+Decker - Searched Google, AI Overview "handheld vacuum": 1. Eufy - Searched Google, AI Overview "small vacuum cleaner": 1. Eufy Not named in any answer: DeWalt and Miele. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand handheld vacuum brands in September 2026? - In September 2026, Dyson gained share of searches among handheld vacuum brands in New Zealand, from 54.7% to 57.2%. - In September 2026, DeWalt lost share of searches among handheld vacuum brands in New Zealand, from 15.3% to 14.3%. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Dyson estimated searches | Dyson Share of Search | Dyson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.8K | 12.9% | 2 | 25.9K | 57.9% | 1 | | Nov 2025 | 7.8K | 11% | 2 | 46K | 65.3% | 1 | | Dec 2025 | 6K | 10.1% | 3 | 38.8K | 65.3% | 1 | | Jan 2026 | 5.5K | 13.1% | 3 | 23.4K | 55.5% | 1 | | Feb 2026 | 5.6K | 14.9% | 3 | 19.4K | 51.7% | 1 | | Mar 2026 | 5.7K | 14.3% | 2 | 21.5K | 53.6% | 1 | | Apr 2026 | 5.4K | 13.8% | 3 | 21.1K | 53.9% | 1 | | May 2026 | 5.7K | 13.2% | 3 | 23.6K | 54.8% | 1 | | Jun 2026 | 6.7K | 15.6% | 2 | 23.2K | 53.6% | 1 | | Jul 2026 | 5.8K | 12.9% | 2 | 25.5K | 56.8% | 1 | | Aug 2026 | 7K | 15.3% | 2 | 25.1K | 54.7% | 1 | | Sep 2026 | 7.3K | 14.3% | 2 | 29.1K | 57.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Dyson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt grass trimmer”, “dewalt redemption”, “dewalt sander” and “dewalt vacuum”, summed into one figure. - **Dyson**: Measured on the search terms “dyson”, “dyson air cleaner”, “dyson air wrap”, “dyson airwrap”, “dyson straightener” and “dyson supersonic”, summed into one figure. - [DeWalt profile](/demand/nz/brands/dewalt) - [Dyson profile](/demand/nz/brands/dyson) - [All handheld vacuum brands in New Zealand](/demand/nz/categories/nz-handheld-vacuum-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Dyson more popular in search? In September 2026, Dyson had more branded searches than DeWalt among handheld vacuum brands in New Zealand. Dyson had about 29,100 branded searches, while DeWalt had 7,300. Dyson made up 57.2% of all handheld vacuum brand searches we track, and DeWalt accounted for 14.3%. ## Cite this page Brandwave. "DeWalt vs Dyson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-dyson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-dyson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.