--- title: "DeWalt vs Dimplex: Which is searched more in New Zealand?" description: "Is DeWalt or Dimplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable heater brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dewalt-vs-dimplex" publisher: "Brandwave" --- # DeWalt vs Dimplex: Which is searched more in New Zealand? Is DeWalt or Dimplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable heater brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Dimplex - **Competitive set**: Portable heater brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 19.4% - **Dimplex Share of Search**: 0.02% ## Is DeWalt or Dimplex more popular in search? - In September 2026, DeWalt had more branded searches than Dimplex among portable heater brands in New Zealand. DeWalt had about 9,480 branded searches, while Dimplex had 10. DeWalt made up 19.4% of all portable heater brand searches we track, and Dimplex accounted for 0.02%. - DeWalt was ahead of Dimplex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, DeWalt’s share of searches among portable heater brands in New Zealand moved from 17.3% to 19.4%, and its estimated monthly branded searches moved from 7.3K to 9.5K. - Across the 12 months ending September 2026, Dimplex’s share of searches among portable heater brands in New Zealand moved from 0.12% to 0.02%, and its estimated monthly branded searches moved from 50 to 10. ## Top portable heater brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dimplex appeared in all four answers. DeWalt did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | De'Longhi | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Goldair | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Dimplex | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Dyson | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Honeywell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about portable heater brands - Asked ChatGPT "Which portable heater brand should I go to in New Zealand?": 1. De'Longhi, 2. Goldair, 3. Dimplex - Asked ChatGPT "What are the best portable heater brands in New Zealand?": 1. De'Longhi, 2. Goldair, 3. Dyson, 4. Dimplex - Asked ChatGPT "What's the best portable heater brand in New Zealand for small room?": 1. De'Longhi, 2. Goldair, 3. Dimplex - Searched Google, AI Overview "best portable heater": 1. Dimplex Not named in any answer: DeWalt and Honeywell. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand portable heater brands in September 2026? - In September 2026, DeWalt lost share of searches among portable heater brands in New Zealand, from 21.4% to 19.4%. - Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Dimplex estimated searches | Dimplex Share of Search | Dimplex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 17.3% | 2 | 50 | 0.12% | 5 | | Nov 2025 | 9.8K | 12.9% | 2 | 10 | 0.01% | 5 | | Dec 2025 | 7.2K | 11.3% | 2 | 20 | 0.03% | 5 | | Jan 2026 | 6.9K | 16% | 2 | 20 | 0.05% | 5 | | Feb 2026 | 7.5K | 20.6% | 2 | 10 | 0.03% | 5 | | Mar 2026 | 7.6K | 20.5% | 2 | 20 | 0.05% | 5 | | Apr 2026 | 7.3K | 19.7% | 2 | 10 | 0.03% | 5 | | May 2026 | 8.1K | 19.7% | 2 | 20 | 0.05% | 5 | | Jun 2026 | 9.5K | 23.2% | 2 | 10 | 0.02% | 5 | | Jul 2026 | 8.5K | 19.7% | 2 | 10 | 0.02% | 5 | | Aug 2026 | 9.2K | 21.4% | 2 | 10 | 0.02% | 5 | | Sep 2026 | 9.5K | 19.4% | 2 | 10 | 0.02% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Dimplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search terms “dewalt”, “dewalt drop saw”, “dewalt grass trimmer”, “dewalt redemption”, “dewalt table saw” and “dewalt vacuum”, summed into one figure. - **Dimplex**: Measured on the search term “dimplex fire”. - [DeWalt profile](/demand/nz/brands/dewalt) - [Dimplex profile](/demand/nz/brands/dimplex) - [All portable heater brands in New Zealand](/demand/nz/categories/nz-portable-heater-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Dimplex more popular in search? In September 2026, DeWalt had more branded searches than Dimplex among portable heater brands in New Zealand. DeWalt had about 9,480 branded searches, while Dimplex had 10. DeWalt made up 19.4% of all portable heater brand searches we track, and Dimplex accounted for 0.02%. ## Cite this page Brandwave. "DeWalt vs Dimplex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dewalt-vs-dimplex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dewalt-vs-dimplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.