---
title: "Dew & Company vs Gascoigne Wicks: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Dew & Company or Gascoigne Wicks? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dew-company-vs-gascoigne-wicks"
publisher: "Brandwave"
---

# Dew & Company vs Gascoigne Wicks: Which is more popular by branded search in New Zealand?

Which is more popular in search, Dew & Company or Gascoigne Wicks? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dew & Company and Gascoigne Wicks
- **Competitive set**: Blenheim law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Dew & Company Share of Search**: 0.56%
- **Gascoigne Wicks Share of Search**: 5.2%

## Which is more popular in search, Dew & Company or Gascoigne Wicks?

- In August 2026, Gascoigne Wicks had more branded searches than Dew & Company among blenheim law firms in New Zealand. Gascoigne Wicks was estimated to have 370 branded searches compared to Dew & Company’s 40, and held a 5.2% Share of Search versus Dew & Company’s 0.56%.
- Gascoigne Wicks was ahead of Dew & Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dew & Company’s estimated Share of Search among blenheim law firms in New Zealand moved from 2.9% to 0.56%, and its estimated monthly branded searches held steady at 40.
- Across the 11 months ending August 2026, Gascoigne Wicks’ estimated Share of Search among blenheim law firms in New Zealand moved from 28.6% to 5.2%, and its estimated monthly branded searches moved from 400 to 370.

## How did search popularity change for New Zealand blenheim law firms in August 2026?

- In August 2026, Gascoigne Wicks lost estimated Share of Search among blenheim law firms in New Zealand, from 8% to 5.2%.

## Month by month

| Month | Dew & Company estimated searches | Dew & Company Share of Search | Dew & Company rank | Gascoigne Wicks estimated searches | Gascoigne Wicks Share of Search | Gascoigne Wicks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 2.9% | 6 | 400 | 28.6% | 1 |
| Nov 2025 | 40 | 3.1% | 6 | 380 | 29.5% | 1 |
| Dec 2025 | 20 | 1.7% | 6 | 370 | 30.6% | 1 |
| Jan 2026 | 50 | 4.1% | 6 | 310 | 25.4% | 2 |
| Feb 2026 | 40 | 2.8% | 6 | 440 | 30.6% | 1 |
| Mar 2026 | 40 | 2.6% | 6 | 490 | 32% | 1 |
| Apr 2026 | 40 | 0.56% | 7 | 420 | 5.8% | 2 |
| May 2026 | 50 | 0.67% | 7 | 440 | 5.9% | 2 |
| Jun 2026 | 20 | 0.3% | 7 | 470 | 7.1% | 2 |
| Jul 2026 | 40 | 0.63% | 7 | 510 | 8% | 2 |
| Aug 2026 | 40 | 0.56% | 7 | 370 | 5.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dew & Company’s and Gascoigne Wicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dew & Company**: Measured on the search terms “dew & company” and “dew and company”, summed into one figure.
- **Gascoigne Wicks**: Measured on the search terms “gascoigne wicks”, “gascoigne wicks blenheim” and “gascoigne wicks nz”, summed into one figure.

- [Dew & Company profile](/demand/nz/brands/dew-company)
- [Gascoigne Wicks profile](/demand/nz/brands/gascoigne-wicks)
- [All blenheim law firms in New Zealand](/demand/nz/categories/nz-blenheim-law-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dew & Company or Gascoigne Wicks?

In August 2026, Gascoigne Wicks had more branded searches than Dew & Company among blenheim law firms in New Zealand. Gascoigne Wicks was estimated to have 370 branded searches compared to Dew & Company’s 40, and held a 5.2% Share of Search versus Dew & Company’s 0.56%.

## Cite this page

Brandwave. "Dew & Company vs Gascoigne Wicks: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dew-company-vs-gascoigne-wicks

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dew-company-vs-gascoigne-wicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.