---
title: "Devon Funds vs Salt Funds: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Devon Funds or Salt Funds? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/devon-funds-vs-salt-funds"
publisher: "Brandwave"
---

# Devon Funds vs Salt Funds: Which is more popular by branded search in New Zealand?

Which is more popular in search, Devon Funds or Salt Funds? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Devon Funds and Salt Funds
- **Competitive set**: Fund managers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Devon Funds Share of Search**: 0.54%
- **Salt Funds Share of Search**: 0.83%

## Which is more popular in search, Devon Funds or Salt Funds?

- In August 2026, Salt Funds had more branded searches than Devon Funds among fund managers in New Zealand. Salt Funds was estimated to have 320 branded searches compared to Devon Funds’ 210, and held a 0.83% Share of Search versus Devon Funds’ 0.54%.
- The lead changed hands once in the 11 months ending August 2026: Salt Funds took it in August 2026.
- Across the 11 months ending August 2026, Devon Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.59% to 0.54%, and its estimated monthly branded searches moved from 320 to 210.
- Across the 11 months ending August 2026, Salt Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.39% to 0.83%, and its estimated monthly branded searches moved from 210 to 320.

## How did search popularity change for New Zealand fund managers in August 2026?

- In August 2026, Salt Funds rose from 5th to 4th among fund managers in New Zealand.
- In August 2026, Devon Funds fell from 4th to 5th among fund managers in New Zealand.

## Month by month

| Month | Devon Funds estimated searches | Devon Funds Share of Search | Devon Funds rank | Salt Funds estimated searches | Salt Funds Share of Search | Salt Funds rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.59% | 4 | 210 | 0.39% | 5 |
| Nov 2025 | 260 | 0.59% | 4 | 210 | 0.47% | 5 |
| Dec 2025 | 210 | 0.61% | 4 | 210 | 0.61% | 5 |
| Jan 2026 | 260 | 0.6% | 4 | 170 | 0.39% | 5 |
| Feb 2026 | 320 | 0.86% | 4 | 170 | 0.46% | 5 |
| Mar 2026 | 320 | 0.82% | 4 | 170 | 0.44% | 5 |
| Apr 2026 | 260 | 0.71% | 4 | 140 | 0.38% | 5 |
| May 2026 | 210 | 0.48% | 4 | 170 | 0.39% | 5 |
| Jun 2026 | 260 | 0.59% | 4 | 140 | 0.32% | 5 |
| Jul 2026 | 260 | 0.69% | 4 | 210 | 0.55% | 5 |
| Aug 2026 | 210 | 0.54% | 5 | 320 | 0.83% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Devon Funds’ and Salt Funds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Devon Funds**: Measured on the search term “devon funds”.
- **Salt Funds**: Measured on the search term “salt funds”.

- [Devon Funds profile](/demand/nz/brands/devon-funds)
- [Salt Funds profile](/demand/nz/brands/salt-funds)
- [All fund managers in New Zealand](/demand/nz/categories/nz-fund-managers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Devon Funds or Salt Funds?

In August 2026, Salt Funds had more branded searches than Devon Funds among fund managers in New Zealand. Salt Funds was estimated to have 320 branded searches compared to Devon Funds’ 210, and held a 0.83% Share of Search versus Devon Funds’ 0.54%.

## Cite this page

Brandwave. "Devon Funds vs Salt Funds: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/devon-funds-vs-salt-funds

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/devon-funds-vs-salt-funds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.