--- title: "Devon Funds vs Harbour Asset Management: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Devon Funds or Harbour Asset Management? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/devon-funds-vs-harbour-asset-management" publisher: "Brandwave" --- # Devon Funds vs Harbour Asset Management: Which is more popular by branded search in New Zealand? Which is more popular in search, Devon Funds or Harbour Asset Management? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Devon Funds and Harbour Asset Management - **Competitive set**: Fund managers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Devon Funds Share of Search**: 0.54% - **Harbour Asset Management Share of Search**: 2.7% ## Which is more popular in search, Devon Funds or Harbour Asset Management? - In August 2026, Harbour Asset Management had more branded searches than Devon Funds among fund managers in New Zealand. Harbour Asset Management was estimated to have 1.1K branded searches compared to Devon Funds’ 210, and held a 2.7% Share of Search versus Devon Funds’ 0.54%. - Harbour Asset Management was ahead of Devon Funds in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Devon Funds’ estimated Share of Search among fund managers in New Zealand moved from 0.59% to 0.54%, and its estimated monthly branded searches moved from 320 to 210. - Across the 11 months ending August 2026, Harbour Asset Management’s estimated Share of Search among fund managers in New Zealand moved from 1.6% to 2.7%, and its estimated monthly branded searches moved from 850 to 1.1K. ## How did search popularity change for New Zealand fund managers in August 2026? - In August 2026, Devon Funds fell from 4th to 5th among fund managers in New Zealand. - Estimated monthly branded searches for Harbour Asset Management in New Zealand rose 24.7% over 11 measured months, from 850 to 1.1K in August 2026. ## Month by month | Month | Devon Funds estimated searches | Devon Funds Share of Search | Devon Funds rank | Harbour Asset Management estimated searches | Harbour Asset Management Share of Search | Harbour Asset Management rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 0.59% | 4 | 850 | 1.6% | 3 | | Nov 2025 | 260 | 0.59% | 4 | 860 | 1.9% | 3 | | Dec 2025 | 210 | 0.61% | 4 | 680 | 2% | 3 | | Jan 2026 | 260 | 0.6% | 4 | 710 | 1.6% | 3 | | Feb 2026 | 320 | 0.86% | 4 | 740 | 2% | 3 | | Mar 2026 | 320 | 0.82% | 4 | 870 | 2.2% | 3 | | Apr 2026 | 260 | 0.71% | 4 | 740 | 2% | 3 | | May 2026 | 210 | 0.48% | 4 | 950 | 2.2% | 3 | | Jun 2026 | 260 | 0.59% | 4 | 880 | 2% | 3 | | Jul 2026 | 260 | 0.69% | 4 | 850 | 2.2% | 3 | | Aug 2026 | 210 | 0.54% | 5 | 1.1K | 2.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Devon Funds’ and Harbour Asset Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Devon Funds**: Measured on the search term “devon funds”. - **Harbour Asset Management**: Measured on the search terms “harbour asset management”, “harbour asset management funds”, “harbour asset management limited”, “harbour asset management new zealand”, “harbour asset management nz” and “harbour funds”, summed into one figure. - [Devon Funds profile](/demand/nz/brands/devon-funds) - [Harbour Asset Management profile](/demand/nz/brands/harbour-asset-management) - [All fund managers in New Zealand](/demand/nz/categories/nz-fund-managers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Devon Funds or Harbour Asset Management? In August 2026, Harbour Asset Management had more branded searches than Devon Funds among fund managers in New Zealand. Harbour Asset Management was estimated to have 1.1K branded searches compared to Devon Funds’ 210, and held a 2.7% Share of Search versus Devon Funds’ 0.54%. ## Cite this page Brandwave. "Devon Funds vs Harbour Asset Management: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/devon-funds-vs-harbour-asset-management This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/devon-funds-vs-harbour-asset-management. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.