--- title: "Devil Burger vs Rātā: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Devil Burger or Rātā? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown eateries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/devil-burger-vs-rata" publisher: "Brandwave" --- # Devil Burger vs Rātā: Which is more popular by branded search in New Zealand? Which is more popular in search, Devil Burger or Rātā? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown eateries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Devil Burger and Rātā - **Competitive set**: Queenstown eateries - **Market**: New Zealand - **Month measured**: Aug 2026 - **Devil Burger Share of Search**: 4.3% - **Rātā Share of Search**: 2.8% ## Which is more popular in search, Devil Burger or Rātā? - In August 2026, Devil Burger had more branded searches than Rātā among queenstown eateries in New Zealand. Devil Burger was estimated to have 6.2K branded searches compared to Rātā’s 4K, and held a 4.3% Share of Search versus Rātā’s 2.8%. - The lead changed hands 2 times in the 11 months ending August 2026: Rātā took it in June 2026, Devil Burger took it in July 2026. - Across the 11 months ending August 2026, Devil Burger’s estimated Share of Search among queenstown eateries in New Zealand moved from 4% to 4.3%, and its estimated monthly branded searches moved from 5K to 6.2K. - Across the 11 months ending August 2026, Rātā’s estimated Share of Search among queenstown eateries in New Zealand moved from 1.7% to 2.8%, and its estimated monthly branded searches moved from 2.1K to 4K. ## How did search popularity change for New Zealand queenstown eateries in August 2026? - In August 2026, Devil Burger gained estimated Share of Search among queenstown eateries in New Zealand, from 3.7% to 4.3%. - In August 2026, Rātā lost estimated Share of Search among queenstown eateries in New Zealand, from 3.5% to 2.8%. ## Month by month | Month | Devil Burger estimated searches | Devil Burger Share of Search | Devil Burger rank | Rātā estimated searches | Rātā Share of Search | Rātā rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 4% | 4 | 2.1K | 1.7% | 5 | | Nov 2025 | 7.3K | 4.8% | 4 | 2.5K | 1.7% | 5 | | Dec 2025 | 8.8K | 4.2% | 4 | 2.6K | 1.2% | 5 | | Jan 2026 | 9K | 4.9% | 4 | 3.1K | 1.7% | 5 | | Feb 2026 | 7.1K | 4.2% | 4 | 3.1K | 1.8% | 5 | | Mar 2026 | 5.9K | 3.9% | 4 | 3.2K | 2.1% | 5 | | Apr 2026 | 6K | 3.9% | 4 | 3.1K | 2% | 5 | | May 2026 | 4.9K | 4% | 4 | 2.6K | 2.1% | 5 | | Jun 2026 | 4.2K | 3.8% | 5 | 7K | 6.3% | 4 | | Jul 2026 | 5.2K | 3.7% | 4 | 4.8K | 3.5% | 5 | | Aug 2026 | 6.2K | 4.3% | 4 | 4K | 2.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Devil Burger’s and Rātā’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Devil Burger**: Measured on the search terms “devil burger”, “devil burger menu”, “devil burger near me”, “devil burger new zealand”, “devil burger nz” and “devilburger”, summed into one figure. - **Rātā**: Measured on the search terms “queenstown rata”, “rata dining”, “rata menu queenstown”, “rata queenstown photos”, “rata queenstown reviews”, “rata restaurant halal”, “rata restaurant photos” and “rata restaurant reviews”, summed into one figure. - [Devil Burger profile](/demand/nz/brands/devil-burger) - [Rātā profile](/demand/nz/brands/rata) - [All queenstown eateries in New Zealand](/demand/nz/categories/nz-queenstown-eateries): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Devil Burger or Rātā? In August 2026, Devil Burger had more branded searches than Rātā among queenstown eateries in New Zealand. Devil Burger was estimated to have 6.2K branded searches compared to Rātā’s 4K, and held a 4.3% Share of Search versus Rātā’s 2.8%. ## Cite this page Brandwave. "Devil Burger vs Rātā: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/devil-burger-vs-rata This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/devil-burger-vs-rata. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.