--- title: "Dev Academy Aotearoa vs General Assembly: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dev Academy Aotearoa or General Assembly? Compare estimated monthly branded-search demand and Share of Search inside the Coding bootcamps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dev-academy-aotearoa-vs-general-assembly" publisher: "Brandwave" --- # Dev Academy Aotearoa vs General Assembly: Which is more popular by branded search in New Zealand? Which is more popular in search, Dev Academy Aotearoa or General Assembly? Compare estimated monthly branded-search demand and Share of Search inside the Coding bootcamps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dev Academy Aotearoa and General Assembly - **Competitive set**: Coding bootcamps - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dev Academy Aotearoa Share of Search**: 16% - **General Assembly Share of Search**: 5.9% ## Which is more popular in search, Dev Academy Aotearoa or General Assembly? - In August 2026, Dev Academy Aotearoa had more branded searches than General Assembly among coding bootcamps in New Zealand. Dev Academy Aotearoa was estimated to have 190 branded searches compared to General Assembly’s 70, and held a 16% Share of Search versus General Assembly’s 5.9%. - Dev Academy Aotearoa was ahead of General Assembly in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dev Academy Aotearoa’s estimated Share of Search among coding bootcamps in New Zealand moved from 22.3% to 16%, and its estimated monthly branded searches moved from 250 to 190. - Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps in New Zealand moved from 8.9% to 5.9%, and its estimated monthly branded searches moved from 100 to 70. ## How did search popularity change for New Zealand coding bootcamps in August 2026? - In August 2026, General Assembly gained estimated Share of Search among coding bootcamps in New Zealand, from 3.6% to 5.9%. - In August 2026, Dev Academy Aotearoa lost estimated Share of Search among coding bootcamps in New Zealand, from 25.5% to 16%. ## Month by month | Month | Dev Academy Aotearoa estimated searches | Dev Academy Aotearoa Share of Search | Dev Academy Aotearoa rank | General Assembly estimated searches | General Assembly Share of Search | General Assembly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 250 | 22.3% | 2 | 100 | 8.9% | 3 | | Nov 2025 | 260 | 26.5% | 2 | 70 | 7.1% | 3 | | Dec 2025 | 160 | 21.1% | 2 | 60 | 7.9% | 3 | | Jan 2026 | 260 | 26.5% | 2 | 60 | 6.1% | 3 | | Feb 2026 | 210 | 22.1% | 2 | 70 | 7.4% | 3 | | Mar 2026 | 140 | 14.3% | 2 | 80 | 8.2% | 3 | | Apr 2026 | 150 | 16.7% | 2 | 100 | 11.1% | 3 | | May 2026 | 240 | 21.2% | 2 | 100 | 8.8% | 3 | | Jun 2026 | 280 | 25.2% | 2 | 70 | 6.3% | 3 | | Jul 2026 | 280 | 25.5% | 2 | 40 | 3.6% | 3 | | Aug 2026 | 190 | 16% | 2 | 70 | 5.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dev Academy Aotearoa’s and General Assembly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dev Academy Aotearoa**: Measured on the search terms “dev academy” and “dev academy aotearoa”, summed into one figure. - **General Assembly**: Measured on the search terms “general assembly”, “general assembly bootcamp”, “general assembly coding”, “general assembly course”, “general assembly near me”, “general assembly nz”, “generalassemb ly”, “generalassembly” and “generalassembly course”, summed into one figure. - [Dev Academy Aotearoa profile](/demand/nz/brands/dev-academy-aotearoa) - [General Assembly profile](/demand/nz/brands/general-assembly) - [All coding bootcamps in New Zealand](/demand/nz/categories/nz-coding-bootcamps): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dev Academy Aotearoa or General Assembly? In August 2026, Dev Academy Aotearoa had more branded searches than General Assembly among coding bootcamps in New Zealand. Dev Academy Aotearoa was estimated to have 190 branded searches compared to General Assembly’s 70, and held a 16% Share of Search versus General Assembly’s 5.9%. ## Cite this page Brandwave. "Dev Academy Aotearoa vs General Assembly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dev-academy-aotearoa-vs-general-assembly This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dev-academy-aotearoa-vs-general-assembly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.