---
title: "Deuter vs Herschel: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Deuter or Herschel? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/deuter-vs-herschel"
publisher: "Brandwave"
---

# Deuter vs Herschel: Which is more popular by branded search in New Zealand?

Which is more popular in search, Deuter or Herschel? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deuter and Herschel
- **Competitive set**: Backpack brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Deuter Share of Search**: 5.3%
- **Herschel Share of Search**: 7.6%

## Which is more popular in search, Deuter or Herschel?

- In August 2026, Herschel had more branded searches than Deuter among backpack brands in New Zealand. Herschel was estimated to have 850 branded searches compared to Deuter’s 590, and held a 7.6% Share of Search versus Deuter’s 5.3%.
- Herschel was ahead of Deuter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among backpack brands in New Zealand moved from 5.6% to 5.3%, and its estimated monthly branded searches moved from 580 to 590.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among backpack brands in New Zealand moved from 9.5% to 7.6%, and its estimated monthly branded searches moved from 980 to 850.

## How did search popularity change for New Zealand backpack brands in August 2026?

- In August 2026, Deuter gained estimated Share of Search among backpack brands in New Zealand, from 3.8% to 5.3%.
- In August 2026, Herschel lost estimated Share of Search among backpack brands in New Zealand, from 9.2% to 7.6%.

## Month by month

| Month | Deuter estimated searches | Deuter Share of Search | Deuter rank | Herschel estimated searches | Herschel Share of Search | Herschel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 580 | 5.6% | 4 | 980 | 9.5% | 3 |
| Nov 2025 | 780 | 5.7% | 4 | 1.3K | 9.6% | 3 |
| Dec 2025 | 610 | 5.4% | 4 | 1.2K | 10.4% | 3 |
| Jan 2026 | 770 | 6.3% | 4 | 1.6K | 13% | 3 |
| Feb 2026 | 620 | 6.3% | 4 | 970 | 9.9% | 3 |
| Mar 2026 | 700 | 6.3% | 4 | 970 | 8.7% | 3 |
| Apr 2026 | 620 | 5.7% | 4 | 730 | 6.7% | 3 |
| May 2026 | 620 | 5.6% | 4 | 720 | 6.5% | 3 |
| Jun 2026 | 400 | 3.6% | 4 | 880 | 8% | 3 |
| Jul 2026 | 390 | 3.8% | 4 | 940 | 9.2% | 3 |
| Aug 2026 | 590 | 5.3% | 4 | 850 | 7.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deuter’s and Herschel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deuter**: Measured on the search terms “deuter”, “deuter backpack”, “deuter com”, “deuter fox 30”, “deuter fox 40”, “deuter hiking pack”, “deuter near me”, “deuter nz”, “deuter online”, “deuter pack” and “deuter travel backpack”, summed into one figure.
- **Herschel**: Measured on the search terms “herschel america backpack”, “herschel backpack”, “herschel bag”, “herschel duffle backpack”, “herschel heritage backpack”, “herschel little america backpack”, “herschel navy backpack”, “herschel pack” and “herschel travel backpack”, summed into one figure.

- [Deuter profile](/demand/nz/brands/deuter)
- [Herschel profile](/demand/nz/brands/herschel)
- [All backpack brands in New Zealand](/demand/nz/categories/nz-backpack-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deuter or Herschel?

In August 2026, Herschel had more branded searches than Deuter among backpack brands in New Zealand. Herschel was estimated to have 850 branded searches compared to Deuter’s 590, and held a 7.6% Share of Search versus Deuter’s 5.3%.

## Cite this page

Brandwave. "Deuter vs Herschel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deuter-vs-herschel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deuter-vs-herschel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.