--- title: "Dettol vs Palmolive: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Dettol or Palmolive? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dettol-vs-palmolive" publisher: "Brandwave" --- # Dettol vs Palmolive: Which is more popular by branded search in New Zealand? Which is more popular in search, Dettol or Palmolive? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dettol and Palmolive - **Competitive set**: Body wash and soap brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Dettol Share of Search**: 28.2% - **Palmolive Share of Search**: 14% ## Which is more popular in search, Dettol or Palmolive? - In August 2026, Dettol had more branded searches than Palmolive among body wash and soap brands in New Zealand. Dettol was estimated to have 6.5K branded searches compared to Palmolive’s 3.2K, and held a 28.2% Share of Search versus Palmolive’s 14%. - Dettol was ahead of Palmolive in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Dettol’s estimated Share of Search among body wash and soap brands in New Zealand moved from 27.2% to 28.2%, and its estimated monthly branded searches moved from 5K to 6.5K. - Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand moved from 12.9% to 14%, and its estimated monthly branded searches moved from 2.4K to 3.2K. ## How did search popularity change for New Zealand body wash and soap brands in August 2026? - In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%. - Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026. ## Month by month | Month | Dettol estimated searches | Dettol Share of Search | Dettol rank | Palmolive estimated searches | Palmolive Share of Search | Palmolive rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 27.2% | 2 | 2.4K | 12.9% | 3 | | Nov 2025 | 4.9K | 27.9% | 2 | 2.3K | 12.8% | 3 | | Dec 2025 | 4.7K | 28.9% | 2 | 2.3K | 13.9% | 3 | | Jan 2026 | 5.7K | 32.1% | 2 | 2.4K | 13.3% | 3 | | Feb 2026 | 4.9K | 30.3% | 2 | 1.9K | 12% | 3 | | Mar 2026 | 5.5K | 29.9% | 2 | 2.5K | 13.5% | 3 | | Apr 2026 | 5K | 28.8% | 2 | 2.4K | 14% | 3 | | May 2026 | 5.3K | 26.6% | 2 | 2.6K | 13.2% | 3 | | Jun 2026 | 5.3K | 25.3% | 2 | 2.6K | 12.3% | 3 | | Jul 2026 | 6.1K | 27.8% | 2 | 2.9K | 13.1% | 3 | | Aug 2026 | 6.5K | 28.2% | 2 | 3.2K | 14% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Dettol’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dettol**: Measured on the search terms “dettol”, “dettol antibacterial”, “dettol antibacterial soap”, “dettol antiseptic”, “dettol antiseptic liquid”, “dettol body wash”, “dettol co nz”, “dettol disinfectant”, “dettol hand wash”, “dettol handwash”, “dettol laundry liquid”, “dettol laundry sanitiser”, “dettol laundry sanitizer”, “dettol liquid”, “dettol near me”, “dettol nz”, “dettol online”, “dettol profresh shower gel”, “dettol sanitizer”, “dettol shower gel”, “dettol soap”, “dettol wash” and “dettol wipes”, summed into one figure. - **Palmolive**: Measured on the search terms “dishwashing liquid palmolive”, “palmolive”, “palmolive body wash”, “palmolive dish soap”, “palmolive hand wash”, “palmolive near me”, “palmolive nz”, “palmolive shower gel”, “palmolive soap” and “palmolive washing up liquid”, summed into one figure. - [Dettol profile](/demand/nz/brands/dettol) - [Palmolive profile](/demand/nz/brands/palmolive) - [All body wash and soap brands in New Zealand](/demand/nz/categories/nz-body-wash-and-soap-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Dettol or Palmolive? In August 2026, Dettol had more branded searches than Palmolive among body wash and soap brands in New Zealand. Dettol was estimated to have 6.5K branded searches compared to Palmolive’s 3.2K, and held a 28.2% Share of Search versus Palmolive’s 14%. ## Cite this page Brandwave. "Dettol vs Palmolive: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dettol-vs-palmolive This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dettol-vs-palmolive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.