--- title: "Dettol vs Imperial Leather: Which is searched more in New Zealand?" description: "Is Dettol or Imperial Leather more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dettol-vs-imperial-leather" publisher: "Brandwave" --- # Dettol vs Imperial Leather: Which is searched more in New Zealand? Is Dettol or Imperial Leather more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dettol and Imperial Leather - **Competitive set**: Body wash and soap brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dettol Share of Search**: 29.1% - **Imperial Leather Share of Search**: 1.5% ## Is Dettol or Imperial Leather more popular in search? - In September 2026, Dettol had more branded searches than Imperial Leather among body wash and soap brands in New Zealand. Dettol had about 5,850 branded searches, while Imperial Leather had 300. Dettol made up 29.1% of all body wash and soap brand searches we track, and Imperial Leather accounted for 1.5%. - Dettol was ahead of Imperial Leather in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dettol’s share of searches among body wash and soap brands in New Zealand moved from 28.9% to 29.1%, and its estimated monthly branded searches moved from 4.3K to 5.8K. - Across the 12 months ending September 2026, Imperial Leather’s share of searches among body wash and soap brands in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 240 to 300. ## Top body wash and soap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Dettol nor Imperial Leather showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | QV Skincare | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Palmolive | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Dettol | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Lux | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Protex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Imperial Leather | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about body wash and soap brands - Asked ChatGPT "Which body wash or soap brand should I buy in New Zealand?": 1. Dove, 2. QV Skincare, 3. Palmolive - Asked ChatGPT "What are the best body wash and soap brands in New Zealand?": 1. Dove, 2. QV Skincare - Asked ChatGPT "What's the best body wash or soap brand in New Zealand for daily showering?": 1. Dove, 2. QV Skincare - Searched Google, AI Overview "best body wash": 1. Dove Not named in any answer: Dettol, Lux, Protex and Imperial Leather. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand body wash and soap brands in September 2026? - In September 2026, Dettol lost share of searches among body wash and soap brands in New Zealand, from 31.6% to 29.1%. - Estimated monthly branded searches for Imperial Leather in New Zealand rose 25% over 12 measured months, from 240 to 300 in September 2026. ## Month by month | Month | Dettol estimated searches | Dettol Share of Search | Dettol rank | Imperial Leather estimated searches | Imperial Leather Share of Search | Imperial Leather rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 28.9% | 2 | 240 | 1.6% | 6 | | Nov 2025 | 4.2K | 29.5% | 2 | 200 | 1.4% | 6 | | Dec 2025 | 4K | 30.3% | 2 | 230 | 1.7% | 6 | | Jan 2026 | 4.8K | 33.8% | 2 | 260 | 1.8% | 6 | | Feb 2026 | 4.2K | 33.3% | 2 | 200 | 1.6% | 6 | | Mar 2026 | 4.8K | 33.1% | 2 | 200 | 1.4% | 6 | | Apr 2026 | 4.3K | 32% | 2 | 240 | 1.8% | 6 | | May 2026 | 4.5K | 31.9% | 2 | 210 | 1.5% | 7 | | Jun 2026 | 4.7K | 31.4% | 2 | 240 | 1.6% | 6 | | Jul 2026 | 5.3K | 31.8% | 2 | 240 | 1.5% | 6 | | Aug 2026 | 5.8K | 31.6% | 2 | 230 | 1.3% | 6 | | Sep 2026 | 5.8K | 29.1% | 2 | 300 | 1.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Dettol’s and Imperial Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dettol**: Measured on the search terms “dettol”, “dettol antibacterial”, “dettol antibacterial soap”, “dettol body wash”, “dettol disinfectant”, “dettol hand wash”, “dettol handwash”, “dettol laundry liquid”, “dettol laundry sanitiser”, “dettol laundry sanitizer”, “dettol liquid”, “dettol sanitizer”, “dettol shower gel”, “dettol soap”, “dettol wash” and “dettol wipes”, summed into one figure. - **Imperial Leather**: Measured on the search terms “cusson imperial leather”, “imperial leather”, “imperial leather deodorant” and “imperial leather soap”, summed into one figure. - [Dettol profile](/demand/nz/brands/dettol) - [Imperial Leather profile](/demand/nz/brands/imperial-leather) - [All body wash and soap brands in New Zealand](/demand/nz/categories/nz-body-wash-and-soap-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dettol or Imperial Leather more popular in search? In September 2026, Dettol had more branded searches than Imperial Leather among body wash and soap brands in New Zealand. Dettol had about 5,850 branded searches, while Imperial Leather had 300. Dettol made up 29.1% of all body wash and soap brand searches we track, and Imperial Leather accounted for 1.5%. ## Cite this page Brandwave. "Dettol vs Imperial Leather: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dettol-vs-imperial-leather This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dettol-vs-imperial-leather. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.