--- title: "Dettol vs Earthwise: Which is searched more in New Zealand?" description: "Is Dettol or Earthwise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dettol-vs-earthwise" publisher: "Brandwave" --- # Dettol vs Earthwise: Which is searched more in New Zealand? Is Dettol or Earthwise more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Household cleaning brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dettol and Earthwise - **Competitive set**: Household cleaning brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dettol Share of Search**: 46.5% - **Earthwise Share of Search**: 4.4% ## Is Dettol or Earthwise more popular in search? - In September 2026, Dettol had more branded searches than Earthwise among household cleaning brands in New Zealand. Dettol had about 4,200 branded searches, while Earthwise had 400. Dettol made up 46.5% of all household cleaning brand searches we track, and Earthwise accounted for 4.4%. - Dettol was ahead of Earthwise in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dettol’s share of searches among household cleaning brands in New Zealand moved from 39.9% to 46.5%, and its estimated monthly branded searches moved from 2.9K to 4.2K. - Across the 12 months ending September 2026, Earthwise’s share of searches among household cleaning brands in New Zealand moved from 5.4% to 4.4%, and its estimated monthly branded searches held steady at 400. ## Top household cleaning brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dettol was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Earthwise was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Earthwise was listed before Dettol in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ecostore | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Earthwise | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Jif | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dettol | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Selleys | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Janola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morning Fresh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harpic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ajax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pine O Cleen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about household cleaning brands - Asked ChatGPT "Which household cleaning brand should I buy in New Zealand?": 1. Earthwise, 2. ecostore, 3. Selleys, 4. Dettol - Asked ChatGPT "What are the best household cleaning brands in New Zealand?": 1. ecostore, 2. Earthwise, 3. Jif, 4. Dettol, 5. Selleys - Asked ChatGPT "What's the best household cleaning brand in New Zealand for everyday cleaning?": 1. ecostore, 2. Jif, 3. Earthwise, 4. Dettol - Searched Google, AI Overview "best cleaning products": 1. ecostore, 2. Dettol, 3. Selleys, 4. Jif - Searched Google, AI Overview "home cleaning products": 1. ecostore Not named in any answer: Janola, Morning Fresh, Harpic, Domex, White King, Ajax and Pine O Cleen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand household cleaning brands in September 2026? - In September 2026, Dettol gained share of searches among household cleaning brands in New Zealand, from 45.8% to 46.5%. ## Month by month | Month | Dettol estimated searches | Dettol Share of Search | Dettol rank | Earthwise estimated searches | Earthwise Share of Search | Earthwise rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 39.9% | 1 | 400 | 5.4% | 5 | | Nov 2025 | 3K | 37.3% | 1 | 400 | 5% | 5 | | Dec 2025 | 2.8K | 39.2% | 1 | 260 | 3.7% | 5 | | Jan 2026 | 3.5K | 42.6% | 1 | 330 | 4% | 5 | | Feb 2026 | 3K | 40.7% | 1 | 330 | 4.4% | 5 | | Mar 2026 | 3.5K | 43.6% | 1 | 330 | 4.1% | 5 | | Apr 2026 | 3.1K | 41.6% | 1 | 330 | 4.4% | 5 | | May 2026 | 3.3K | 41.2% | 1 | 330 | 4.2% | 6 | | Jun 2026 | 3.3K | 43% | 1 | 330 | 4.3% | 5 | | Jul 2026 | 3.8K | 46% | 1 | 330 | 4% | 5 | | Aug 2026 | 4.3K | 45.8% | 1 | 400 | 4.3% | 5 | | Sep 2026 | 4.2K | 46.5% | 1 | 400 | 4.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Dettol’s and Earthwise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dettol**: Measured on the search terms “dettol”, “dettol antibacterial”, “dettol disinfectant”, “dettol laundry liquid”, “dettol laundry sanitiser”, “dettol laundry sanitizer”, “dettol liquid”, “dettol sanitizer” and “dettol wipes”, summed into one figure. - **Earthwise**: Measured on the search terms “earthwise” and “earthwise cleaning”, summed into one figure. - [Dettol profile](/demand/nz/brands/dettol) - [Earthwise profile](/demand/nz/brands/earthwise) - [All household cleaning brands in New Zealand](/demand/nz/categories/nz-household-cleaning-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dettol or Earthwise more popular in search? In September 2026, Dettol had more branded searches than Earthwise among household cleaning brands in New Zealand. Dettol had about 4,200 branded searches, while Earthwise had 400. Dettol made up 46.5% of all household cleaning brand searches we track, and Earthwise accounted for 4.4%. ## Cite this page Brandwave. "Dettol vs Earthwise: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dettol-vs-earthwise This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dettol-vs-earthwise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.