--- title: "Designer Wardrobe vs Vinted: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Designer Wardrobe or Vinted? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/designer-wardrobe-vs-vinted" publisher: "Brandwave" --- # Designer Wardrobe vs Vinted: Which is more popular by branded search in New Zealand? Which is more popular in search, Designer Wardrobe or Vinted? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Designer Wardrobe and Vinted - **Competitive set**: Resale fashion platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Designer Wardrobe Share of Search**: 57.8% - **Vinted Share of Search**: 11.8% ## Which is more popular in search, Designer Wardrobe or Vinted? - In August 2026, Designer Wardrobe had more branded searches than Vinted among resale fashion platforms in New Zealand. Designer Wardrobe was estimated to have 62K branded searches compared to Vinted’s 12.7K, and held a 57.8% Share of Search versus Vinted’s 11.8%. - Designer Wardrobe was ahead of Vinted in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand moved from 68.5% to 57.8%, and its estimated monthly branded searches held steady at 62K. - Across the 11 months ending August 2026, Vinted’s estimated Share of Search among resale fashion platforms in New Zealand moved from 6.5% to 11.8%, and its estimated monthly branded searches moved from 5.9K to 12.7K. ## How did search popularity change for New Zealand resale fashion platforms in August 2026? - In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%. - In August 2026, Vinted lost estimated Share of Search among resale fashion platforms in New Zealand, from 13.8% to 11.8%. ## Month by month | Month | Designer Wardrobe estimated searches | Designer Wardrobe Share of Search | Designer Wardrobe rank | Vinted estimated searches | Vinted Share of Search | Vinted rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62K | 68.5% | 1 | 5.9K | 6.5% | 3 | | Nov 2025 | 59.8K | 67.3% | 1 | 6K | 6.7% | 3 | | Dec 2025 | 50.7K | 67% | 1 | 5.6K | 7.4% | 3 | | Jan 2026 | 61.9K | 63.1% | 1 | 7.9K | 8% | 3 | | Feb 2026 | 52.9K | 61.2% | 1 | 6.3K | 7.3% | 3 | | Mar 2026 | 61.9K | 60.6% | 1 | 7.6K | 7.4% | 3 | | Apr 2026 | 62K | 63.1% | 1 | 7.9K | 8% | 3 | | May 2026 | 64.7K | 60.9% | 1 | 8.2K | 7.7% | 3 | | Jun 2026 | 62K | 56.4% | 1 | 15.5K | 14.1% | 3 | | Jul 2026 | 53K | 56.4% | 1 | 13K | 13.8% | 3 | | Aug 2026 | 62K | 57.8% | 1 | 12.7K | 11.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Designer Wardrobe’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Designer Wardrobe**: Measured on the search terms “designer wardrobe”, “designer wardrobe near me”, “designer wardrobe new zealand”, “designer wardrobe nz”, “designer wardrobe online”, “designerwardrobe”, “designerwardrobe co nz”, “designerwardrobe nz”, “my designer wardrobe” and “the designer wardrobe”, summed into one figure. - **Vinted**: Measured on the search terms “vinted”, “vinted au”, “vinted com”, “vinted near me”, “vinted new zealand”, “vinted nz”, “vinted online”, “vinted secondhand”, “vinted sell clothes”, “vinted uk” and “vinted us”, summed into one figure. - [Designer Wardrobe profile](/demand/nz/brands/designer-wardrobe) - [Vinted profile](/demand/nz/brands/vinted) - [All resale fashion platforms in New Zealand](/demand/nz/categories/nz-resale-fashion-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Designer Wardrobe or Vinted? In August 2026, Designer Wardrobe had more branded searches than Vinted among resale fashion platforms in New Zealand. Designer Wardrobe was estimated to have 62K branded searches compared to Vinted’s 12.7K, and held a 57.8% Share of Search versus Vinted’s 11.8%. ## Cite this page Brandwave. "Designer Wardrobe vs Vinted: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/designer-wardrobe-vs-vinted This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/designer-wardrobe-vs-vinted. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.