--- title: "Designer Wardrobe vs Vestiaire Collective: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Designer Wardrobe or Vestiaire Collective? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/designer-wardrobe-vs-vestiaire-collective" publisher: "Brandwave" --- # Designer Wardrobe vs Vestiaire Collective: Which is more popular by branded search in New Zealand? Which is more popular in search, Designer Wardrobe or Vestiaire Collective? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Designer Wardrobe and Vestiaire Collective - **Competitive set**: Resale fashion platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Designer Wardrobe Share of Search**: 57.8% - **Vestiaire Collective Share of Search**: 0.45% ## Which is more popular in search, Designer Wardrobe or Vestiaire Collective? - In August 2026, Designer Wardrobe had more branded searches than Vestiaire Collective among resale fashion platforms in New Zealand. Designer Wardrobe was estimated to have 62K branded searches compared to Vestiaire Collective’s 480, and held a 57.8% Share of Search versus Vestiaire Collective’s 0.45%. - Designer Wardrobe was ahead of Vestiaire Collective in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand moved from 68.5% to 57.8%, and its estimated monthly branded searches held steady at 62K. - Across the 11 months ending August 2026, Vestiaire Collective’s estimated Share of Search among resale fashion platforms in New Zealand moved from 0.66% to 0.45%, and its estimated monthly branded searches moved from 600 to 480. ## How did search popularity change for New Zealand resale fashion platforms in August 2026? - In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%. - Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 20% over 11 measured months, from 600 to 480 in August 2026. ## Month by month | Month | Designer Wardrobe estimated searches | Designer Wardrobe Share of Search | Designer Wardrobe rank | Vestiaire Collective estimated searches | Vestiaire Collective Share of Search | Vestiaire Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 62K | 68.5% | 1 | 600 | 0.66% | 5 | | Nov 2025 | 59.8K | 67.3% | 1 | 540 | 0.61% | 5 | | Dec 2025 | 50.7K | 67% | 1 | 480 | 0.63% | 5 | | Jan 2026 | 61.9K | 63.1% | 1 | 700 | 0.71% | 5 | | Feb 2026 | 52.9K | 61.2% | 1 | 530 | 0.61% | 5 | | Mar 2026 | 61.9K | 60.6% | 1 | 570 | 0.56% | 5 | | Apr 2026 | 62K | 63.1% | 1 | 550 | 0.56% | 5 | | May 2026 | 64.7K | 60.9% | 1 | 600 | 0.56% | 5 | | Jun 2026 | 62K | 56.4% | 1 | 410 | 0.37% | 5 | | Jul 2026 | 53K | 56.4% | 1 | 410 | 0.44% | 5 | | Aug 2026 | 62K | 57.8% | 1 | 480 | 0.45% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Designer Wardrobe’s and Vestiaire Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Designer Wardrobe**: Measured on the search terms “designer wardrobe”, “designer wardrobe near me”, “designer wardrobe new zealand”, “designer wardrobe nz”, “designer wardrobe online”, “designerwardrobe”, “designerwardrobe co nz”, “designerwardrobe nz”, “my designer wardrobe” and “the designer wardrobe”, summed into one figure. - **Vestiaire Collective**: Measured on the search terms “vestiaire collective”, “vestiaire collective nz”, “vestiaire collective online”, “vestiairecollective” and “vestiairecollective com”, summed into one figure. - [Designer Wardrobe profile](/demand/nz/brands/designer-wardrobe) - [Vestiaire Collective profile](/demand/nz/brands/vestiaire-collective) - [All resale fashion platforms in New Zealand](/demand/nz/categories/nz-resale-fashion-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Designer Wardrobe or Vestiaire Collective? In August 2026, Designer Wardrobe had more branded searches than Vestiaire Collective among resale fashion platforms in New Zealand. Designer Wardrobe was estimated to have 62K branded searches compared to Vestiaire Collective’s 480, and held a 57.8% Share of Search versus Vestiaire Collective’s 0.45%. ## Cite this page Brandwave. "Designer Wardrobe vs Vestiaire Collective: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/designer-wardrobe-vs-vestiaire-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/designer-wardrobe-vs-vestiaire-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.