--- title: "DesignCrowd vs Freelancer: Which is more popular in New Zealand?" description: "Is DesignCrowd or Freelancer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freelance marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/designcrowd-vs-freelancer" publisher: "Brandwave" --- # DesignCrowd vs Freelancer: Which is more popular in New Zealand? Is DesignCrowd or Freelancer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Freelance marketplaces set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DesignCrowd and Freelancer - **Competitive set**: Freelance marketplaces - **Market**: New Zealand - **Month measured**: Oct 2026 - **DesignCrowd Share of Search**: 0.32% - **Freelancer Share of Search**: 0.21% ## Is DesignCrowd or Freelancer more popular in search? - In October 2026, DesignCrowd had more branded searches than Freelancer among freelance marketplaces in New Zealand. DesignCrowd had about 30 branded searches, while Freelancer had 20. DesignCrowd made up 0.32% of all freelance marketplace searches we track, and Freelancer accounted for 0.21%. - The lead changed hands 3 times in the 12 months ending October 2026: DesignCrowd took it in March 2026, Freelancer took it in May 2026, DesignCrowd took it in August 2026. - Across the 12 months ending October 2026, DesignCrowd’s share of searches among freelance marketplaces in New Zealand moved from 0.38% to 0.32%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending October 2026, Freelancer’s share of searches among freelance marketplaces in New Zealand moved from 0.53% to 0.21%, and its estimated monthly branded searches moved from 70 to 20. ## Top freelance marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Freelancer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DesignCrowd did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Upwork | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fiverr | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Contra | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Zealancer | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Toptal | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Freelancer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | 99designs | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | DesignCrowd | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about freelance marketplaces - Asked ChatGPT "Which freelance marketplace should I use in New Zealand?": 1. Upwork, 2. Fiverr, 3. Contra, 4. Toptal - Asked ChatGPT "What are the best freelance marketplaces in New Zealand?": 1. Upwork, 2. Fiverr, 3. Contra, 4. Freelancer, 5. Zealancer, 6. 99designs - Asked ChatGPT "What's the best freelance marketplace in New Zealand for a small business hiring contractors?": 1. Upwork, 2. Zealancer, 3. Fiverr, 4. Freelancer - Searched Google, AI Overview "best freelance marketplace": 1. Upwork, 2. Fiverr, 3. Toptal, 4. 99designs - Searched Google, AI Overview "hire contractors online": 1. Upwork Not named in any answer: DesignCrowd. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand freelance marketplaces in October 2026? - Estimated monthly branded searches for Freelancer in New Zealand fell 71.4% over 12 measured months, from 70 to 20 in October 2026. - Estimated monthly branded searches for DesignCrowd in New Zealand fell 40% over 12 measured months, from 50 to 30 in October 2026. ## How has branded search for DesignCrowd and Freelancer changed in New Zealand over the last 12 months? | Month | DesignCrowd estimated searches | DesignCrowd Share of Search | DesignCrowd rank | Freelancer estimated searches | Freelancer Share of Search | Freelancer rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 0.38% | 6 | 70 | 0.53% | 5 | | Dec 2025 | 50 | 0.38% | 5 | 50 | 0.38% | 6 | | Jan 2026 | 70 | 0.49% | 5 | 90 | 0.63% | 4 | | Feb 2026 | 50 | 0.38% | 5 | 50 | 0.38% | 6 | | Mar 2026 | 70 | 0.47% | 5 | 50 | 0.34% | 6 | | Apr 2026 | 50 | 0.34% | 5 | 40 | 0.27% | 6 | | May 2026 | 40 | 0.29% | 6 | 50 | 0.37% | 5 | | Jun 2026 | 70 | 0.52% | 5 | 70 | 0.52% | 6 | | Jul 2026 | 50 | 0.42% | 6 | 70 | 0.59% | 4 | | Aug 2026 | 50 | 0.42% | 5 | 30 | 0.25% | 6 | | Sep 2026 | 50 | 0.43% | 5 | 20 | 0.17% | 6 | | Oct 2026 | 30 | 0.32% | 5 | 20 | 0.21% | 6 | ## How are DesignCrowd’s and Freelancer’s branded searches counted? Brandwave collects information about searches that people make online using DesignCrowd’s and Freelancer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DesignCrowd**: Measured on the search term “designcrowd”. - **Freelancer**: Measured on the search term “freelancercom”. - [DesignCrowd profile](/demand/nz/brands/designcrowd) - [Freelancer profile](/demand/nz/brands/freelancer) - [All freelance marketplaces in New Zealand](/demand/nz/categories/nz-freelance-marketplaces): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DesignCrowd or Freelancer more popular in search? In October 2026, DesignCrowd had more branded searches than Freelancer among freelance marketplaces in New Zealand. DesignCrowd had about 30 branded searches, while Freelancer had 20. DesignCrowd made up 0.32% of all freelance marketplace searches we track, and Freelancer accounted for 0.21%. ## Cite this page Brandwave. "DesignCrowd vs Freelancer: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/designcrowd-vs-freelancer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/designcrowd-vs-freelancer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.