--- title: "Design Warehouse vs Nick Scali: Which is more popular in New Zealand?" description: "Is Design Warehouse or Nick Scali more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the furniture retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/design-warehouse-vs-nick-scali" publisher: "Brandwave" --- # Design Warehouse vs Nick Scali: Which is more popular in New Zealand? Is Design Warehouse or Nick Scali more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the furniture retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Design Warehouse and Nick Scali - **Competitive set**: Furniture retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Design Warehouse Share of Search**: 0.52% - **Nick Scali Share of Search**: 1.8% ## Is Design Warehouse or Nick Scali more popular in search? - In September 2026, Nick Scali had more branded searches than Design Warehouse among furniture retailers in New Zealand. Nick Scali had about 8,350 branded searches, while Design Warehouse had 2,400. Nick Scali made up 1.8% of all furniture retailer searches we track, and Design Warehouse accounted for 0.52%. - Nick Scali was ahead of Design Warehouse in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, Design Warehouse’s share of searches among furniture retailers in New Zealand moved from 0.53% to 0.52%, and its estimated monthly branded searches moved from 3.6K to 2.4K. - Across the 11 months ending September 2026, Nick Scali’s share of searches among furniture retailers in New Zealand moved from 1.2% to 1.8%, and its estimated monthly branded searches held steady at 8.3K. ## Top furniture retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nick Scali was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Design Warehouse did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Freedom Furniture | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Danske Møbler | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | NOOD | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mocka | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Nick Scali | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Save Furniture | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Design Warehouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Early Settler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harvey Norman | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | IKEA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smiths City | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Target Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trade Tested | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about furniture retailers - Asked ChatGPT "Which furniture retailer should I shop at in New Zealand?": 1. Freedom Furniture, 2. NOOD, 3. Danske Møbler, 4. Mocka, 5. Nick Scali - Asked ChatGPT "What are the best furniture retailers in New Zealand?": 1. Danske Møbler, 2. NOOD, 3. Freedom Furniture, 4. Nick Scali, 5. Mocka, 6. Big Save Furniture - Asked ChatGPT "What's the best furniture retailer in New Zealand for new home furniture?": 1. Freedom Furniture, 2. Danske Møbler, 3. NOOD - Searched Google, AI Overview "best furniture store": 1. Danske Møbler, 2. Harvey Norman, 3. NOOD, 4. Freedom Furniture, 5. Mocka, 6. Big Save Furniture - Searched Google, AI Overview "bedroom furniture nz": named none of the brands we track Not named in any answer: Design Warehouse, Early Settler, IKEA, Smiths City, Target Furniture and Trade Tested. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand furniture retailers in September 2026? - Estimated monthly branded searches for Design Warehouse in New Zealand fell 33.3% over 11 measured months, from 3.6K to 2.4K in September 2026. ## How has branded search for Design Warehouse and Nick Scali changed in New Zealand over the last 12 months? | Month | Design Warehouse estimated searches | Design Warehouse Share of Search | Design Warehouse rank | Nick Scali estimated searches | Nick Scali Share of Search | Nick Scali rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.6K | 0.53% | 12 | 8.3K | 1.2% | 10 | | Dec 2025 | 2.9K | 0.25% | 12 | 6.8K | 0.59% | 10 | | Jan 2026 | 1.9K | 0.26% | 12 | 8.5K | 1.2% | 10 | | Feb 2026 | 1.6K | 0.31% | 12 | 5.5K | 1.1% | 10 | | Mar 2026 | 1.9K | 0.35% | 12 | 5.6K | 1% | 10 | | Apr 2026 | 1.6K | 0.28% | 12 | 8.3K | 1.5% | 10 | | May 2026 | 1.9K | 0.32% | 12 | 8.3K | 1.4% | 10 | | Jun 2026 | 1.6K | 0.32% | 12 | 8.3K | 1.7% | 10 | | Jul 2026 | 1.9K | 0.35% | 12 | 8.3K | 1.5% | 10 | | Aug 2026 | 1.9K | 0.38% | 12 | 8.3K | 1.7% | 10 | | Sep 2026 | 2.4K | 0.52% | 12 | 8.3K | 1.8% | 10 | | Oct 2026 | — | — | — | — | — | — | ## How are Design Warehouse’s and Nick Scali’s branded searches counted? Brandwave collects information about searches that people make online using Design Warehouse’s and Nick Scali’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Design Warehouse**: Measured on the search term “design warehouse”. - **Nick Scali**: Measured on the search terms “nick scali”, “nick scali sale”, “nick scali shops” and “nickscali”, summed into one figure. - [Design Warehouse profile](/demand/nz/brands/design-warehouse) - [Nick Scali profile](/demand/nz/brands/nick-scali) - [All furniture retailers in New Zealand](/demand/nz/categories/nz-furniture-retailers): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Design Warehouse or Nick Scali more popular in search? In September 2026, Nick Scali had more branded searches than Design Warehouse among furniture retailers in New Zealand. Nick Scali had about 8,350 branded searches, while Design Warehouse had 2,400. Nick Scali made up 1.8% of all furniture retailer searches we track, and Design Warehouse accounted for 0.52%. ## Cite this page Brandwave. "Design Warehouse vs Nick Scali: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/design-warehouse-vs-nick-scali This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/design-warehouse-vs-nick-scali. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.