--- title: "Design Warehouse vs Freedom Furniture: Which is searched more in New Zealand?" description: "Is Design Warehouse or Freedom Furniture more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/design-warehouse-vs-freedom-furniture" publisher: "Brandwave" --- # Design Warehouse vs Freedom Furniture: Which is searched more in New Zealand? Is Design Warehouse or Freedom Furniture more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Design Warehouse and Freedom Furniture - **Competitive set**: Outdoor furniture brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Design Warehouse Share of Search**: 0.3% - **Freedom Furniture Share of Search**: 3.4% ## Is Design Warehouse or Freedom Furniture more popular in search? - In September 2026, Freedom Furniture had more branded searches than Design Warehouse among outdoor furniture brands in New Zealand. Freedom Furniture had about 27,100 branded searches, while Design Warehouse had 2,400. Freedom Furniture made up 3.4% of all outdoor furniture brand searches we track, and Design Warehouse accounted for 0.3%. - Freedom Furniture was ahead of Design Warehouse in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Design Warehouse’s share of searches among outdoor furniture brands in New Zealand moved from 0.29% to 0.3%, and its estimated monthly branded searches moved from 2.9K to 2.4K. - Across the 12 months ending September 2026, Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand held steady at 3.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top outdoor furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Design Warehouse and Freedom Furniture were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Design Warehouse and Freedom Furniture were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | DEVON | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Design Warehouse | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Outside Space | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Freedom Furniture | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Danske Møbler | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Trade Tested | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Bunnings | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Sunbrella | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Mitre 10 | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nardi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about outdoor furniture brands - Asked ChatGPT "Which outdoor furniture brand should I buy in New Zealand?": 1. Design Warehouse, 2. Trade Tested, 3. DEVON, 4. Danske Møbler, 5. Freedom Furniture, 6. Bunnings, 7. Mitre 10 - Asked ChatGPT "What are the best outdoor furniture brands in New Zealand?": 1. DEVON, 2. Outside Space, 3. Danske Møbler, 4. Freedom Furniture - Asked ChatGPT "What's the best outdoor furniture brand in New Zealand for a backyard?": 1. Outside Space, 2. DEVON, 3. Design Warehouse, 4. Trade Tested, 5. Sunbrella - Searched Google, AI Overview "patio furniture nz": 1. Freedom Furniture, 2. Design Warehouse, 3. Danske Møbler, 4. Outside Space Not named in any answer: Keter and Nardi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand outdoor furniture brands in September 2026? - In September 2026, Trade Tested overtook Freedom Furniture to rank 3rd among outdoor furniture brands in New Zealand, with 4.1% of the searches. - Freedom Furniture’s share of searches among outdoor furniture brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026. - Estimated monthly branded searches for Design Warehouse in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026. ## Month by month | Month | Design Warehouse estimated searches | Design Warehouse Share of Search | Design Warehouse rank | Freedom Furniture estimated searches | Freedom Furniture Share of Search | Freedom Furniture rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 0.29% | 5 | 33.1K | 3.4% | 4 | | Nov 2025 | 3.6K | 0.3% | 5 | 33.1K | 2.7% | 4 | | Dec 2025 | 2.9K | 0.24% | 5 | 40.5K | 3.3% | 4 | | Jan 2026 | 1.9K | 0.19% | 5 | 40.5K | 4.1% | 4 | | Feb 2026 | 1.6K | 0.2% | 5 | 22.2K | 2.8% | 4 | | Mar 2026 | 1.9K | 0.24% | 5 | 27.1K | 3.4% | 4 | | Apr 2026 | 1.6K | 0.2% | 5 | 33.1K | 4.1% | 4 | | May 2026 | 1.9K | 0.24% | 5 | 33.1K | 4.1% | 3 | | Jun 2026 | 1.6K | 0.22% | 5 | 33.1K | 4.5% | 3 | | Jul 2026 | 1.9K | 0.26% | 5 | 27.1K | 3.7% | 3 | | Aug 2026 | 1.9K | 0.24% | 5 | 27.1K | 3.4% | 3 | | Sep 2026 | 2.4K | 0.3% | 5 | 27.1K | 3.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Design Warehouse’s and Freedom Furniture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Design Warehouse**: Measured on the search term “design warehouse”. - **Freedom Furniture**: Measured on the search term “Freedom Furniture”. - [Design Warehouse profile](/demand/nz/brands/design-warehouse) - [Freedom Furniture profile](/demand/nz/brands/freedom-furniture) - [All outdoor furniture brands in New Zealand](/demand/nz/categories/nz-outdoor-furniture-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Design Warehouse or Freedom Furniture more popular in search? In September 2026, Freedom Furniture had more branded searches than Design Warehouse among outdoor furniture brands in New Zealand. Freedom Furniture had about 27,100 branded searches, while Design Warehouse had 2,400. Freedom Furniture made up 3.4% of all outdoor furniture brand searches we track, and Design Warehouse accounted for 0.3%. ## Cite this page Brandwave. "Design Warehouse vs Freedom Furniture: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/design-warehouse-vs-freedom-furniture This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/design-warehouse-vs-freedom-furniture. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.