--- title: "Descript vs iMovie: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Descript or iMovie? Compare estimated monthly branded-search demand and Share of Search inside the Video editing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/descript-vs-imovie" publisher: "Brandwave" --- # Descript vs iMovie: Which is more popular by branded search in New Zealand? Which is more popular in search, Descript or iMovie? Compare estimated monthly branded-search demand and Share of Search inside the Video editing software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Descript and iMovie - **Competitive set**: Video editing software - **Market**: New Zealand - **Month measured**: Aug 2026 - **Descript Share of Search**: 2.9% - **iMovie Share of Search**: 3.5% ## Which is more popular in search, Descript or iMovie? - In August 2026, iMovie had more branded searches than Descript among video editing software in New Zealand. iMovie was estimated to have 1.8K branded searches compared to Descript’s 1.4K, and held a 3.5% Share of Search versus Descript’s 2.9%. - The lead changed hands 5 times in the 11 months ending August 2026: iMovie took it in December 2025, Descript took it in January 2026, iMovie took it in May 2026, Descript took it in July 2026, iMovie took it in August 2026. - Across the 11 months ending August 2026, Descript’s estimated Share of Search among video editing software in New Zealand moved from 3.8% to 2.9%, and its estimated monthly branded searches moved from 1.8K to 1.4K. - Across the 11 months ending August 2026, iMovie’s estimated Share of Search among video editing software in New Zealand moved from 3.6% to 3.5%, and its estimated monthly branded searches moved from 1.7K to 1.8K. ## How did search popularity change for New Zealand video editing software in August 2026? - In August 2026, iMovie overtook Descript to rank 4th among video editing software in New Zealand, at 3.5%. - Estimated monthly branded searches for Descript in New Zealand fell 18.6% over 11 measured months, from 1.8K to 1.4K in August 2026. ## Month by month | Month | Descript estimated searches | Descript Share of Search | Descript rank | iMovie estimated searches | iMovie Share of Search | iMovie rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 3.8% | 4 | 1.7K | 3.6% | 5 | | Nov 2025 | 1.8K | 3.9% | 4 | 1.7K | 3.7% | 5 | | Dec 2025 | 1.1K | 2.9% | 5 | 1.4K | 3.7% | 4 | | Jan 2026 | 1.5K | 3.5% | 4 | 1.2K | 2.8% | 5 | | Feb 2026 | 1.5K | 3.5% | 4 | 1.4K | 3.2% | 5 | | Mar 2026 | 2.1K | 4% | 4 | 1.9K | 3.6% | 5 | | Apr 2026 | 1.8K | 4% | 4 | 1.5K | 3.4% | 5 | | May 2026 | 1.8K | 3.3% | 5 | 2K | 3.7% | 4 | | Jun 2026 | 1.5K | 2.8% | 5 | 1.9K | 3.6% | 4 | | Jul 2026 | 1.4K | 3.2% | 4 | 1.3K | 2.9% | 5 | | Aug 2026 | 1.4K | 2.9% | 5 | 1.8K | 3.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Descript’s and iMovie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Descript**: Measured on the search terms “descript”, “descript ai”, “descript app”, “descript com”, “descript editing”, “descript online”, “descript pricing” and “descript video editor”, summed into one figure. - **iMovie**: Measured on the search terms “imovie”, “imovie app”, “imovie download”, “imovie editing”, “imovie for mac”, “imovie for windows”, “imovie near me”, “imovie online”, “imovie program” and “imovie video editor”, summed into one figure. - [Descript profile](/demand/nz/brands/descript) - [iMovie profile](/demand/nz/brands/imovie) - [All video editing software in New Zealand](/demand/nz/categories/nz-video-editing-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Descript or iMovie? In August 2026, iMovie had more branded searches than Descript among video editing software in New Zealand. iMovie was estimated to have 1.8K branded searches compared to Descript’s 1.4K, and held a 3.5% Share of Search versus Descript’s 2.9%. ## Cite this page Brandwave. "Descript vs iMovie: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/descript-vs-imovie This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/descript-vs-imovie. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.