--- title: "Derwent vs Winsor & Newton: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Derwent or Winsor & Newton? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/derwent-vs-winsor-and-newton" publisher: "Brandwave" --- # Derwent vs Winsor & Newton: Which is more popular by branded search in New Zealand? Which is more popular in search, Derwent or Winsor & Newton? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Derwent and Winsor & Newton - **Competitive set**: Art supply brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Derwent Share of Search**: 4.2% - **Winsor & Newton Share of Search**: 15.7% ## Which is more popular in search, Derwent or Winsor & Newton? - In August 2026, Winsor & Newton had more branded searches than Derwent among art supply brands in New Zealand. Winsor & Newton was estimated to have 1.4K branded searches compared to Derwent’s 370, and held a 15.7% Share of Search versus Derwent’s 4.2%. - Winsor & Newton was ahead of Derwent in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Derwent’s estimated Share of Search among art supply brands in New Zealand moved from 7% to 4.2%, and its estimated monthly branded searches moved from 440 to 370. - Across the 11 months ending August 2026, Winsor & Newton’s estimated Share of Search among art supply brands in New Zealand moved from 9.7% to 15.7%, and its estimated monthly branded searches moved from 610 to 1.4K. ## How did search popularity change for New Zealand art supply brands in August 2026? - In August 2026, Winsor & Newton gained estimated Share of Search among art supply brands in New Zealand, from 13.9% to 15.7%. - In August 2026, Derwent gained estimated Share of Search among art supply brands in New Zealand, from 3.4% to 4.2%. ## Month by month | Month | Derwent estimated searches | Derwent Share of Search | Derwent rank | Winsor & Newton estimated searches | Winsor & Newton Share of Search | Winsor & Newton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 7% | 5 | 610 | 9.7% | 4 | | Nov 2025 | 340 | 4.3% | 5 | 810 | 10.3% | 3 | | Dec 2025 | 300 | 3.6% | 5 | 750 | 8.9% | 4 | | Jan 2026 | 340 | 5% | 5 | 820 | 12.1% | 3 | | Feb 2026 | 340 | 5.2% | 5 | 900 | 13.7% | 3 | | Mar 2026 | 360 | 4.9% | 5 | 760 | 10.3% | 4 | | Apr 2026 | 330 | 4.2% | 5 | 970 | 12.3% | 4 | | May 2026 | 290 | 3.3% | 5 | 1.2K | 13.3% | 3 | | Jun 2026 | 300 | 3.1% | 5 | 1.7K | 17.6% | 3 | | Jul 2026 | 320 | 3.4% | 5 | 1.3K | 13.9% | 3 | | Aug 2026 | 370 | 4.2% | 5 | 1.4K | 15.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Derwent’s and Winsor & Newton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Derwent**: Measured on the search terms “derwent”, “derwent art supplies”, “derwent drawing pencils”, “derwent drawing pencils 72”, “derwent inktense pencils”, “derwent markers”, “derwent paint”, “derwent pastel pencils” and “derwent pencils”, summed into one figure. - **Winsor & Newton**: Measured on the search terms “designers gouache winsor newton”, “professional watercolor winsor newton”, “winsor & newton”, “winsor & newton markers”, “winsor & newton nz”, “winsor & newton paint”, “winsor & newton pencils”, “winsor and newton cotman watercolor”, “winsor and newton gouache”, “winsor and newton oil”, “winsor and newton watercolor”, “winsor newton”, “winsor newton art supplies”, “winsor newton markers”, “winsor newton paint”, “winsor newton pencils”, “winsor newton water colors”, “winsornewton” and “winsornewton com”, summed into one figure. - [Derwent profile](/demand/nz/brands/derwent) - [Winsor & Newton profile](/demand/nz/brands/winsor-and-newton) - [All art supply brands in New Zealand](/demand/nz/categories/nz-art-supply-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Derwent or Winsor & Newton? In August 2026, Winsor & Newton had more branded searches than Derwent among art supply brands in New Zealand. Winsor & Newton was estimated to have 1.4K branded searches compared to Derwent’s 370, and held a 15.7% Share of Search versus Derwent’s 4.2%. ## Cite this page Brandwave. "Derwent vs Winsor & Newton: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/derwent-vs-winsor-and-newton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/derwent-vs-winsor-and-newton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.