--- title: "Derwent vs Staedtler: Which is searched more in New Zealand?" description: "Is Derwent or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watercolor pencils brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/derwent-vs-staedtler" publisher: "Brandwave" --- # Derwent vs Staedtler: Which is searched more in New Zealand? Is Derwent or Staedtler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Watercolor pencils brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Derwent and Staedtler - **Competitive set**: Watercolor pencils brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Derwent Share of Search**: 4.9% - **Staedtler Share of Search**: 20.8% ## Is Derwent or Staedtler more popular in search? - In September 2026, Staedtler had more branded searches than Derwent among watercolor pencils brands in New Zealand. Staedtler had about 600 branded searches, while Derwent had 140. Staedtler made up 20.8% of all watercolor pencils brand searches we track, and Derwent accounted for 4.9%. - Staedtler was ahead of Derwent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Derwent’s share of searches among watercolor pencils brands in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 110 to 140. - Across the 12 months ending September 2026, Staedtler’s share of searches among watercolor pencils brands in New Zealand moved from 25.1% to 20.8%, and its estimated monthly branded searches moved from 580 to 600. ## Top watercolor pencils brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Derwent appeared in all five answers. Staedtler was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Derwent was listed before Staedtler in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Faber-Castell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Derwent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Staedtler | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Crayola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about watercolor pencils brands - Asked ChatGPT "Which watercolor pencils brand should I buy in New Zealand?": 1. Derwent, 2. Faber-Castell, 3. Staedtler - Asked ChatGPT "What are the best watercolor pencils brands in New Zealand?": 1. Faber-Castell, 2. Derwent, 3. Staedtler - Asked ChatGPT "What's the best watercolor pencils brand in New Zealand for a sketchbook?": 1. Faber-Castell, 2. Derwent - Searched Google, AI Overview "watercolor pencils brands": 1. Faber-Castell, 2. Derwent, 3. Staedtler - Searched Google, AI Overview "best watercolor pencils": 1. Faber-Castell, 2. Derwent Not named in any answer: Crayola and Prismacolor. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand watercolor pencils brands in September 2026? - In September 2026, Crayola overtook Staedtler to rank 2nd among watercolor pencils brands in New Zealand, with 30.6% of the searches. - In September 2026, Staedtler lost share of searches among watercolor pencils brands in New Zealand, from 26.7% to 20.8%. - Estimated monthly branded searches for Derwent in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026. ## Month by month | Month | Derwent estimated searches | Derwent Share of Search | Derwent rank | Staedtler estimated searches | Staedtler Share of Search | Staedtler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 4.8% | 4 | 580 | 25.1% | 3 | | Nov 2025 | 140 | 5.3% | 4 | 520 | 19.7% | 3 | | Dec 2025 | 110 | 3.8% | 4 | 490 | 17% | 3 | | Jan 2026 | 110 | 3.6% | 4 | 1.1K | 35.1% | 2 | | Feb 2026 | 140 | 6.1% | 4 | 610 | 26.8% | 2 | | Mar 2026 | 140 | 5.3% | 4 | 630 | 24% | 3 | | Apr 2026 | 140 | 4.6% | 4 | 490 | 16.1% | 3 | | May 2026 | 110 | 3.5% | 4 | 630 | 19.8% | 3 | | Jun 2026 | 140 | 5.2% | 4 | 690 | 25.7% | 3 | | Jul 2026 | 110 | 4.5% | 4 | 550 | 22.3% | 3 | | Aug 2026 | 140 | 5.1% | 4 | 730 | 26.7% | 2 | | Sep 2026 | 140 | 4.9% | 4 | 600 | 20.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Derwent’s and Staedtler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Derwent**: Measured on the search term “derwent”. - **Staedtler**: Measured on the search terms “pencil staedtler hb”, “staedtler”, “staedtler click pencil”, “staedtler eraser”, “staedtler fineliner”, “staedtler plastic eraser” and “staedtler triplus fineliner”, summed into one figure. - [Derwent profile](/demand/nz/brands/derwent) - [Staedtler profile](/demand/nz/brands/staedtler) - [All watercolor pencils brands in New Zealand](/demand/nz/categories/nz-watercolor-pencils-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Derwent or Staedtler more popular in search? In September 2026, Staedtler had more branded searches than Derwent among watercolor pencils brands in New Zealand. Staedtler had about 600 branded searches, while Derwent had 140. Staedtler made up 20.8% of all watercolor pencils brand searches we track, and Derwent accounted for 4.9%. ## Cite this page Brandwave. "Derwent vs Staedtler: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/derwent-vs-staedtler This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/derwent-vs-staedtler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.