--- title: "Derwent vs Prismacolor: Which is searched more in New Zealand?" description: "Is Derwent or Prismacolor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/derwent-vs-prismacolor" publisher: "Brandwave" --- # Derwent vs Prismacolor: Which is searched more in New Zealand? Is Derwent or Prismacolor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Derwent and Prismacolor - **Competitive set**: Art supply brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Derwent Share of Search**: 3.1% - **Prismacolor Share of Search**: 6.7% ## Is Derwent or Prismacolor more popular in search? - In September 2026, Prismacolor had more branded searches than Derwent among art supply brands in New Zealand. Prismacolor had about 670 branded searches, while Derwent had 310. Prismacolor made up 6.7% of all art supply brand searches we track, and Derwent accounted for 3.1%. - Prismacolor was ahead of Derwent in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Derwent’s share of searches among art supply brands in New Zealand moved from 4.4% to 3.1%, and its estimated monthly branded searches moved from 350 to 310. - Across the 12 months ending September 2026, Prismacolor’s share of searches among art supply brands in New Zealand moved from 7% to 6.7%, and its estimated monthly branded searches moved from 560 to 670. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Derwent was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Prismacolor did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mont Marte | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Posca | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Derwent | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Liquitex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Crayola | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Copic | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy in New Zealand?": 1. Mont Marte, 2. Winsor & Newton, 3. Derwent, 4. Liquitex, 5. Faber-Castell - Asked ChatGPT "What are the best art supply brands in New Zealand?": 1. Winsor & Newton, 2. Faber-Castell, 3. Liquitex, 4. Derwent, 5. Mont Marte - Asked ChatGPT "What's the best art supply brand in New Zealand for painting and drawing?": 1. Mont Marte, 2. Derwent, 3. Liquitex, 4. Faber-Castell, 5. Winsor & Newton - Searched Google, AI Overview "art supplies nz": 1. Mont Marte, 2. Posca, 3. Crayola, 4. Winsor & Newton, 5. Liquitex - Searched Google, AI Overview "drawing supplies nz": 1. Posca, 2. Faber-Castell, 3. Copic Not named in any answer: Pentel and Prismacolor. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand art supply brands in September 2026? - In September 2026, Prismacolor overtook Copic to rank 5th among art supply brands in New Zealand, with 6.7% of the searches. - Estimated monthly branded searches for Derwent in New Zealand fell 11.4% over 12 measured months, from 350 to 310 in September 2026. ## Month by month | Month | Derwent estimated searches | Derwent Share of Search | Derwent rank | Prismacolor estimated searches | Prismacolor Share of Search | Prismacolor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 350 | 4.4% | 7 | 560 | 7% | 6 | | Nov 2025 | 310 | 3.1% | 7 | 500 | 5% | 6 | | Dec 2025 | 280 | 2.6% | 7 | 620 | 5.7% | 5 | | Jan 2026 | 320 | 3.8% | 8 | 620 | 7.4% | 5 | | Feb 2026 | 330 | 4.3% | 7 | 560 | 7.3% | 5 | | Mar 2026 | 340 | 3.5% | 7 | 600 | 6.2% | 6 | | Apr 2026 | 310 | 2.9% | 7 | 480 | 4.5% | 6 | | May 2026 | 280 | 2.5% | 7 | 670 | 5.9% | 6 | | Jun 2026 | 290 | 2.7% | 7 | 680 | 6.3% | 6 | | Jul 2026 | 310 | 3% | 7 | 770 | 7.3% | 5 | | Aug 2026 | 350 | 3.4% | 7 | 610 | 5.8% | 6 | | Sep 2026 | 310 | 3.1% | 7 | 670 | 6.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Derwent’s and Prismacolor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Derwent**: Measured on the search terms “derwent”, “derwent art supplies”, “derwent drawing pencils”, “derwent inktense pencils”, “derwent markers”, “derwent paint”, “derwent pastel pencils” and “derwent pencils”, summed into one figure. - **Prismacolor**: Measured on the search terms “lumen prismacolor”, “prisma colored pencils premier”, “prismacolor”, “prismacolor color”, “prismacolor colored pencils”, “prismacolor markers”, “prismacolor pencils”, “prismacolor pencils 150”, “prismacolor pencils 72”, “prismacolor premier”, “prismacolor premier colored pencils” and “prismacolor premier pencils”, summed into one figure. - [Derwent profile](/demand/nz/brands/derwent) - [Prismacolor profile](/demand/nz/brands/prismacolor) - [All art supply brands in New Zealand](/demand/nz/categories/nz-art-supply-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Derwent or Prismacolor more popular in search? In September 2026, Prismacolor had more branded searches than Derwent among art supply brands in New Zealand. Prismacolor had about 670 branded searches, while Derwent had 310. Prismacolor made up 6.7% of all art supply brand searches we track, and Derwent accounted for 3.1%. ## Cite this page Brandwave. "Derwent vs Prismacolor: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/derwent-vs-prismacolor This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/derwent-vs-prismacolor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.