--- title: "Derwent vs Mont Marte: Which is searched more in New Zealand?" description: "Is Derwent or Mont Marte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/derwent-vs-mont-marte" publisher: "Brandwave" --- # Derwent vs Mont Marte: Which is searched more in New Zealand? Is Derwent or Mont Marte more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art supply brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Derwent and Mont Marte - **Competitive set**: Art supply brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Derwent Share of Search**: 3.1% - **Mont Marte Share of Search**: 0.7% ## Is Derwent or Mont Marte more popular in search? - In September 2026, Derwent had more branded searches than Mont Marte among art supply brands in New Zealand. Derwent had about 310 branded searches, while Mont Marte had 70. Derwent made up 3.1% of all art supply brand searches we track, and Mont Marte accounted for 0.7%. - Derwent was ahead of Mont Marte in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Derwent’s share of searches among art supply brands in New Zealand moved from 4.4% to 3.1%, and its estimated monthly branded searches moved from 350 to 310. - Across the 12 months ending September 2026, Mont Marte’s share of searches among art supply brands in New Zealand moved from 0.87% to 0.7%, and its estimated monthly branded searches held steady at 70. ## Top art supply brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mont Marte was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Derwent was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mont Marte was listed before Derwent in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mont Marte | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Winsor & Newton | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Faber-Castell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Posca | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Derwent | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Liquitex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Crayola | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Copic | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art supply brands - Asked ChatGPT "Which art supply brand should I buy in New Zealand?": 1. Mont Marte, 2. Winsor & Newton, 3. Derwent, 4. Liquitex, 5. Faber-Castell - Asked ChatGPT "What are the best art supply brands in New Zealand?": 1. Winsor & Newton, 2. Faber-Castell, 3. Liquitex, 4. Derwent, 5. Mont Marte - Asked ChatGPT "What's the best art supply brand in New Zealand for painting and drawing?": 1. Mont Marte, 2. Derwent, 3. Liquitex, 4. Faber-Castell, 5. Winsor & Newton - Searched Google, AI Overview "art supplies nz": 1. Mont Marte, 2. Posca, 3. Crayola, 4. Winsor & Newton, 5. Liquitex - Searched Google, AI Overview "drawing supplies nz": 1. Posca, 2. Faber-Castell, 3. Copic Not named in any answer: Pentel and Prismacolor. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand art supply brands in September 2026? - Estimated monthly branded searches for Derwent in New Zealand fell 11.4% over 12 measured months, from 350 to 310 in September 2026. ## Month by month | Month | Derwent estimated searches | Derwent Share of Search | Derwent rank | Mont Marte estimated searches | Mont Marte Share of Search | Mont Marte rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 350 | 4.4% | 7 | 70 | 0.87% | 10 | | Nov 2025 | 310 | 3.1% | 7 | 50 | 0.5% | 10 | | Dec 2025 | 280 | 2.6% | 7 | 70 | 0.65% | 10 | | Jan 2026 | 320 | 3.8% | 8 | 70 | 0.83% | 10 | | Feb 2026 | 330 | 4.3% | 7 | 50 | 0.65% | 10 | | Mar 2026 | 340 | 3.5% | 7 | 70 | 0.72% | 10 | | Apr 2026 | 310 | 2.9% | 7 | 90 | 0.85% | 10 | | May 2026 | 280 | 2.5% | 7 | 90 | 0.79% | 10 | | Jun 2026 | 290 | 2.7% | 7 | 110 | 1% | 10 | | Jul 2026 | 310 | 3% | 7 | 140 | 1.3% | 10 | | Aug 2026 | 350 | 3.4% | 7 | 110 | 1.1% | 10 | | Sep 2026 | 310 | 3.1% | 7 | 70 | 0.7% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Derwent’s and Mont Marte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Derwent**: Measured on the search terms “derwent”, “derwent art supplies”, “derwent drawing pencils”, “derwent inktense pencils”, “derwent markers”, “derwent paint”, “derwent pastel pencils” and “derwent pencils”, summed into one figure. - **Mont Marte**: Measured on the search term “mont marte”. - [Derwent profile](/demand/nz/brands/derwent) - [Mont Marte profile](/demand/nz/brands/mont-marte) - [All art supply brands in New Zealand](/demand/nz/categories/nz-art-supply-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Derwent or Mont Marte more popular in search? In September 2026, Derwent had more branded searches than Mont Marte among art supply brands in New Zealand. Derwent had about 310 branded searches, while Mont Marte had 70. Derwent made up 3.1% of all art supply brand searches we track, and Mont Marte accounted for 0.7%. ## Cite this page Brandwave. "Derwent vs Mont Marte: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/derwent-vs-mont-marte This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/derwent-vs-mont-marte. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.