---
title: "Dermalogica vs Kiehl's: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Dermalogica or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dermalogica-vs-kiehl-s"
publisher: "Brandwave"
---

# Dermalogica vs Kiehl's: Which is more popular by branded search in New Zealand?

Which is more popular in search, Dermalogica or Kiehl's? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dermalogica and Kiehl's
- **Competitive set**: Skincare brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Dermalogica Share of Search**: 2.8%
- **Kiehl's Share of Search**: 2.7%

## Which is more popular in search, Dermalogica or Kiehl's?

- In August 2026, Dermalogica and Kiehl's were level on Share of Search among skincare brands in New Zealand, with an estimated 5.7K versus 5.6K branded searches, at 2.8% and 2.7% estimated Share of Search.
- The lead changed hands 2 times in the 11 months ending August 2026: Kiehl's took it in November 2025, Dermalogica took it in January 2026.
- Across the 11 months ending August 2026, Dermalogica’s estimated Share of Search among skincare brands in New Zealand moved from 3.9% to 2.8%, and its estimated monthly branded searches held steady at 5.7K.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among skincare brands in New Zealand moved from 3.8% to 2.7%, and its estimated monthly branded searches held steady at 5.6K.

## How did search popularity change for New Zealand skincare brands in August 2026?

- In August 2026, Kiehl's overtook Clinique to rank 10th among skincare brands in New Zealand, at 2.7%.

## Month by month

| Month | Dermalogica estimated searches | Dermalogica Share of Search | Dermalogica rank | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.7K | 3.9% | 9 | 5.6K | 3.8% | 10 |
| Nov 2025 | 7.4K | 4.3% | 10 | 8.7K | 5.1% | 7 |
| Dec 2025 | 5.5K | 3.6% | 10 | 5.6K | 3.6% | 9 |
| Jan 2026 | 5.2K | 3.3% | 9 | 3.6K | 2.3% | 12 |
| Feb 2026 | 5.2K | 3.8% | 9 | 3K | 2.2% | 11 |
| Mar 2026 | 5.3K | 3.5% | 9 | 4K | 2.6% | 10 |
| Apr 2026 | 5.3K | 3.3% | 9 | 3.1K | 1.9% | 11 |
| May 2026 | 5.5K | 2.9% | 9 | 4.5K | 2.3% | 11 |
| Jun 2026 | 5K | 2.5% | 9 | 2.9K | 1.5% | 14 |
| Jul 2026 | 5.3K | 2.5% | 9 | 3.6K | 1.7% | 12 |
| Aug 2026 | 5.7K | 2.8% | 9 | 5.6K | 2.7% | 10 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dermalogica’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dermalogica**: Measured on the search terms “dermalogica”, “dermalogica cleanser”, “dermalogica moisturiser”, “dermalogica moisturizer”, “dermalogica nz”, “dermalogica precleanse oil”, “dermalogica serum”, “dermalogica skin cleanser”, “dermalogica skin smoothing cream”, “dermalogica skin smoothing cream 100ml”, “dermalogica skincare”, “dermalogica special cleanser gel”, “dermalogica spf”, “dermalogica sun cream” and “dermalogica sunscreen”, summed into one figure.
- **Kiehl's**: Measured on the search terms “kiehls”, “kiehls cleanser”, “kiehls facial cleanser”, “kiehls nz”, “kiehls serum” and “kiehls skincare”, summed into one figure.

- [Dermalogica profile](/demand/nz/brands/dermalogica)
- [Kiehl's profile](/demand/nz/brands/kiehl-s)
- [All skincare brands in New Zealand](/demand/nz/categories/nz-skincare-brands): The set both shares are measured inside, 22 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dermalogica or Kiehl's?

In August 2026, Dermalogica and Kiehl's were level on Share of Search among skincare brands in New Zealand, with an estimated 5.7K versus 5.6K branded searches, at 2.8% and 2.7% estimated Share of Search.

## Cite this page

Brandwave. "Dermalogica vs Kiehl's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dermalogica-vs-kiehl-s

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dermalogica-vs-kiehl-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.