--- title: "Dermal Therapy vs Lucas Papaw: Which is searched more in New Zealand?" description: "Is Dermal Therapy or Lucas Papaw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dermal-therapy-vs-lucas-papaw" publisher: "Brandwave" --- # Dermal Therapy vs Lucas Papaw: Which is searched more in New Zealand? Is Dermal Therapy or Lucas Papaw more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dermal Therapy and Lucas Papaw - **Competitive set**: Lip care brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Dermal Therapy Share of Search**: 8% - **Lucas Papaw Share of Search**: 19.9% ## Is Dermal Therapy or Lucas Papaw more popular in search? - In September 2026, Lucas Papaw had more branded searches than Dermal Therapy among lip care brands in New Zealand. Lucas Papaw had about 1,800 branded searches, while Dermal Therapy had 720. Lucas Papaw made up 19.9% of all lip care brand searches we track, and Dermal Therapy accounted for 8%. - Lucas Papaw was ahead of Dermal Therapy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dermal Therapy’s share of searches among lip care brands in New Zealand moved from 7.8% to 8%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, Lucas Papaw’s share of searches among lip care brands in New Zealand moved from 20% to 19.9%, and its estimated monthly branded searches moved from 1.5K to 1.8K. ## Top lip care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dermal Therapy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lucas Papaw did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lanolips | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Dermal Therapy | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Burt's Bees | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Lucas Papaw | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blistex | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | ChapStick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carmex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip care brands - Asked ChatGPT "Which lip care brand should I buy in New Zealand?": 1. Dermal Therapy - Asked ChatGPT "What are the best lip care brands in New Zealand?": 1. Lanolips, 2. Dermal Therapy - Asked ChatGPT "What's the best lip care brand in New Zealand for dry lips?": 1. Dermal Therapy, 2. Lanolips - Searched Google, AI Overview "best lip balm": 1. Lanolips, 2. Burt's Bees - Searched Google, AI Overview "moisturising lip balm": 1. Dermal Therapy, 2. Burt's Bees, 3. Blistex Not named in any answer: Lucas Papaw, ChapStick and Carmex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lip care brands in September 2026? - In September 2026, Dermal Therapy gained share of searches among lip care brands in New Zealand, from 6.9% to 8%. - In September 2026, Lucas Papaw lost share of searches among lip care brands in New Zealand, from 23.1% to 19.9%. ## Month by month | Month | Dermal Therapy estimated searches | Dermal Therapy Share of Search | Dermal Therapy rank | Lucas Papaw estimated searches | Lucas Papaw Share of Search | Lucas Papaw rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 7.8% | 6 | 1.5K | 20% | 2 | | Nov 2025 | 590 | 6.9% | 6 | 1.4K | 15.8% | 3 | | Dec 2025 | 590 | 6.4% | 6 | 1.4K | 15% | 3 | | Jan 2026 | 590 | 8.8% | 6 | 1.4K | 20.5% | 2 | | Feb 2026 | 590 | 9.9% | 5 | 1.3K | 21.4% | 1 | | Mar 2026 | 590 | 8.4% | 6 | 1.6K | 22.7% | 1 | | Apr 2026 | 720 | 9.8% | 6 | 1.4K | 19.2% | 2 | | May 2026 | 720 | 8.1% | 6 | 2K | 23% | 2 | | Jun 2026 | 720 | 8.2% | 6 | 2.3K | 26.4% | 1 | | Jul 2026 | 720 | 7.1% | 6 | 2.4K | 23.7% | 2 | | Aug 2026 | 720 | 6.9% | 6 | 2.4K | 23.1% | 2 | | Sep 2026 | 720 | 8% | 6 | 1.8K | 19.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Dermal Therapy’s and Lucas Papaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dermal Therapy**: Measured on the search term “dermal therapy”. - **Lucas Papaw**: Measured on the search terms “lucas papaw”, “lucas papaw cream”, “lucaspapaw” and “papaw ointment”, summed into one figure. - [Dermal Therapy profile](/demand/nz/brands/dermal-therapy) - [Lucas Papaw profile](/demand/nz/brands/lucas-papaw) - [All lip care brands in New Zealand](/demand/nz/categories/nz-lip-care-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dermal Therapy or Lucas Papaw more popular in search? In September 2026, Lucas Papaw had more branded searches than Dermal Therapy among lip care brands in New Zealand. Lucas Papaw had about 1,800 branded searches, while Dermal Therapy had 720. Lucas Papaw made up 19.9% of all lip care brand searches we track, and Dermal Therapy accounted for 8%. ## Cite this page Brandwave. "Dermal Therapy vs Lucas Papaw: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dermal-therapy-vs-lucas-papaw This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dermal-therapy-vs-lucas-papaw. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.