--- title: "Deputy vs When I Work: Which is searched more in New Zealand?" description: "Is Deputy or When I Work more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee scheduling platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deputy-vs-when-i-work" publisher: "Brandwave" --- # Deputy vs When I Work: Which is searched more in New Zealand? Is Deputy or When I Work more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee scheduling platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deputy and When I Work - **Competitive set**: Employee scheduling platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deputy Share of Search**: 0.44% - **When I Work Share of Search**: 2.7% ## Is Deputy or When I Work more popular in search? - In September 2026, When I Work had more branded searches than Deputy among employee scheduling platforms in New Zealand. When I Work had about 480 branded searches, while Deputy had 80. When I Work made up 2.7% of all employee scheduling platform searches we track, and Deputy accounted for 0.44%. - When I Work was ahead of Deputy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deputy’s share of searches among employee scheduling platforms in New Zealand moved from 0.96% to 0.44%, and its estimated monthly branded searches moved from 170 to 80. - Across the 12 months ending September 2026, When I Work’s share of searches among employee scheduling platforms in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 590 to 480. ## Top employee scheduling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deputy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. When I Work did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RosterElf | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Droppah | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanda | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Connecteam | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Homebase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | When I Work | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee scheduling platforms - Asked ChatGPT "Which employee scheduling platform should I use in New Zealand?": 1. Deputy, 2. RosterElf, 3. Droppah, 4. Tanda, 5. Employment Hero - Asked ChatGPT "What are the best employee scheduling platforms in New Zealand?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda, 5. Droppah - Asked ChatGPT "What's the best employee scheduling platform in New Zealand for shift planning?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda - Searched Google, AI Overview "best scheduling software": named none of the brands we track - Searched Google, AI Overview "staff rostering software": 1. Deputy, 2. Connecteam, 3. Droppah, 4. RosterElf Not named in any answer: Homebase, Sling and When I Work. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee scheduling platforms in September 2026? - Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026. - Estimated monthly branded searches for When I Work in New Zealand fell 18.6% over 12 measured months, from 590 to 480 in September 2026. ## Month by month | Month | Deputy estimated searches | Deputy Share of Search | Deputy rank | When I Work estimated searches | When I Work Share of Search | When I Work rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.96% | 8 | 590 | 3.3% | 6 | | Nov 2025 | 100 | 0.54% | 8 | 590 | 3.2% | 6 | | Dec 2025 | 70 | 0.45% | 8 | 480 | 3.1% | 6 | | Jan 2026 | 100 | 0.65% | 8 | 590 | 3.8% | 6 | | Feb 2026 | 90 | 0.58% | 8 | 590 | 3.8% | 6 | | Mar 2026 | 260 | 1.4% | 7 | 720 | 3.8% | 6 | | Apr 2026 | 100 | 0.63% | 8 | 590 | 3.7% | 6 | | May 2026 | 90 | 0.45% | 8 | 480 | 2.4% | 6 | | Jun 2026 | 100 | 0.53% | 8 | 480 | 2.5% | 6 | | Jul 2026 | 80 | 0.42% | 8 | 480 | 2.5% | 6 | | Aug 2026 | 80 | 0.43% | 8 | 480 | 2.6% | 6 | | Sep 2026 | 80 | 0.44% | 8 | 480 | 2.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Deputy’s and When I Work’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deputy**: Measured on the search terms “deputy app”, “deputy roster” and “deputy software”, summed into one figure. - **When I Work**: Measured on the search term “when i work”. - [Deputy profile](/demand/nz/brands/deputy) - [When I Work profile](/demand/nz/brands/when-i-work) - [All employee scheduling platforms in New Zealand](/demand/nz/categories/nz-employee-scheduling-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deputy or When I Work more popular in search? In September 2026, When I Work had more branded searches than Deputy among employee scheduling platforms in New Zealand. When I Work had about 480 branded searches, while Deputy had 80. When I Work made up 2.7% of all employee scheduling platform searches we track, and Deputy accounted for 0.44%. ## Cite this page Brandwave. "Deputy vs When I Work: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deputy-vs-when-i-work This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deputy-vs-when-i-work. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.