---
title: "Deputy vs Tanda: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Deputy or Tanda? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/deputy-vs-tanda"
publisher: "Brandwave"
---

# Deputy vs Tanda: Which is more popular by branded search in New Zealand?

Which is more popular in search, Deputy or Tanda? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deputy and Tanda
- **Competitive set**: payroll and rostering software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Deputy Share of Search**: 0.31%
- **Tanda Share of Search**: 0.21%

## Which is more popular in search, Deputy or Tanda?

- In August 2026, Deputy had more branded searches than Tanda among payroll and rostering software in New Zealand. Deputy was estimated to have 220 branded searches compared to Tanda’s 150, and held a 0.31% Share of Search versus Tanda’s 0.21%.
- Deputy was ahead of Tanda in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deputy’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.57% to 0.31%, and its estimated monthly branded searches moved from 460 to 220.
- Across the 11 months ending August 2026, Tanda’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.11% to 0.21%, and its estimated monthly branded searches moved from 90 to 150.

## How did search popularity change for New Zealand payroll and rostering software in August 2026?

- In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.
- Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 11 measured months, from 90 to 150 in August 2026.

## Month by month

| Month | Deputy estimated searches | Deputy Share of Search | Deputy rank | Tanda estimated searches | Tanda Share of Search | Tanda rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 460 | 0.57% | 7 | 90 | 0.11% | 10 |
| Nov 2025 | 310 | 0.37% | 9 | 100 | 0.12% | 10 |
| Dec 2025 | 220 | 0.29% | 9 | 60 | 0.08% | 10 |
| Jan 2026 | 320 | 0.47% | 7 | 60 | 0.09% | 10 |
| Feb 2026 | 330 | 0.48% | 7 | 90 | 0.13% | 10 |
| Mar 2026 | 520 | 0.65% | 7 | 120 | 0.15% | 10 |
| Apr 2026 | 310 | 0.44% | 8 | 110 | 0.16% | 10 |
| May 2026 | 290 | 0.41% | 7 | 140 | 0.2% | 10 |
| Jun 2026 | 310 | 0.39% | 7 | 110 | 0.14% | 10 |
| Jul 2026 | 220 | 0.31% | 8 | 100 | 0.14% | 10 |
| Aug 2026 | 220 | 0.31% | 9 | 150 | 0.21% | 10 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deputy’s and Tanda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deputy**: Measured on the search terms “deputy app”, “deputy nz”, “deputy payroll”, “deputy pricing”, “deputy roster”, “deputy rostering”, “deputy rostering app”, “deputy scheduling” and “deputy software”, summed into one figure.
- **Tanda**: Measured on the search terms “tanda app”, “tanda nz”, “tanda payroll”, “tanda rostering” and “tanda software”, summed into one figure.

- [Deputy profile](/demand/nz/brands/deputy)
- [Tanda profile](/demand/nz/brands/tanda)
- [All payroll and rostering software in New Zealand](/demand/nz/categories/nz-payroll-and-rostering-software): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deputy or Tanda?

In August 2026, Deputy had more branded searches than Tanda among payroll and rostering software in New Zealand. Deputy was estimated to have 220 branded searches compared to Tanda’s 150, and held a 0.31% Share of Search versus Tanda’s 0.21%.

## Cite this page

Brandwave. "Deputy vs Tanda: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deputy-vs-tanda

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deputy-vs-tanda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.