--- title: "Deputy vs RosterElf: Which is searched more in New Zealand?" description: "Is Deputy or RosterElf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee scheduling platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deputy-vs-rosterelf" publisher: "Brandwave" --- # Deputy vs RosterElf: Which is searched more in New Zealand? Is Deputy or RosterElf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee scheduling platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deputy and RosterElf - **Competitive set**: Employee scheduling platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deputy Share of Search**: 0.44% - **RosterElf Share of Search**: 0.94% ## Is Deputy or RosterElf more popular in search? - In September 2026, RosterElf had more branded searches than Deputy among employee scheduling platforms in New Zealand. RosterElf had about 170 branded searches, while Deputy had 80. RosterElf made up 0.94% of all employee scheduling platform searches we track, and Deputy accounted for 0.44%. - The lead changed hands 2 times in the 12 months ending September 2026: Deputy took it in March 2026, RosterElf took it in April 2026. - Across the 12 months ending September 2026, Deputy’s share of searches among employee scheduling platforms in New Zealand moved from 0.96% to 0.44%, and its estimated monthly branded searches moved from 170 to 80. - Across the 12 months ending September 2026, RosterElf’s share of searches among employee scheduling platforms in New Zealand moved from 1.2% to 0.94%, and its estimated monthly branded searches moved from 210 to 170. ## Top employee scheduling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deputy and RosterElf were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deputy was listed before RosterElf in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RosterElf | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Droppah | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanda | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Connecteam | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Homebase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | When I Work | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee scheduling platforms - Asked ChatGPT "Which employee scheduling platform should I use in New Zealand?": 1. Deputy, 2. RosterElf, 3. Droppah, 4. Tanda, 5. Employment Hero - Asked ChatGPT "What are the best employee scheduling platforms in New Zealand?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda, 5. Droppah - Asked ChatGPT "What's the best employee scheduling platform in New Zealand for shift planning?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda - Searched Google, AI Overview "best scheduling software": named none of the brands we track - Searched Google, AI Overview "staff rostering software": 1. Deputy, 2. Connecteam, 3. Droppah, 4. RosterElf Not named in any answer: Homebase, Sling and When I Work. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee scheduling platforms in September 2026? - Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026. - Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## Month by month | Month | Deputy estimated searches | Deputy Share of Search | Deputy rank | RosterElf estimated searches | RosterElf Share of Search | RosterElf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 0.96% | 8 | 210 | 1.2% | 7 | | Nov 2025 | 100 | 0.54% | 8 | 170 | 0.92% | 7 | | Dec 2025 | 70 | 0.45% | 8 | 170 | 1.1% | 7 | | Jan 2026 | 100 | 0.65% | 8 | 170 | 1.1% | 7 | | Feb 2026 | 90 | 0.58% | 8 | 260 | 1.7% | 7 | | Mar 2026 | 260 | 1.4% | 7 | 170 | 0.9% | 8 | | Apr 2026 | 100 | 0.63% | 8 | 210 | 1.3% | 7 | | May 2026 | 90 | 0.45% | 8 | 170 | 0.86% | 7 | | Jun 2026 | 100 | 0.53% | 8 | 170 | 0.89% | 7 | | Jul 2026 | 80 | 0.42% | 8 | 140 | 0.74% | 7 | | Aug 2026 | 80 | 0.43% | 8 | 170 | 0.91% | 7 | | Sep 2026 | 80 | 0.44% | 8 | 170 | 0.94% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Deputy’s and RosterElf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deputy**: Measured on the search terms “deputy app”, “deputy roster” and “deputy software”, summed into one figure. - **RosterElf**: Measured on the search term “rosterelf”. - [Deputy profile](/demand/nz/brands/deputy) - [RosterElf profile](/demand/nz/brands/rosterelf) - [All employee scheduling platforms in New Zealand](/demand/nz/categories/nz-employee-scheduling-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deputy or RosterElf more popular in search? In September 2026, RosterElf had more branded searches than Deputy among employee scheduling platforms in New Zealand. RosterElf had about 170 branded searches, while Deputy had 80. RosterElf made up 0.94% of all employee scheduling platform searches we track, and Deputy accounted for 0.44%. ## Cite this page Brandwave. "Deputy vs RosterElf: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deputy-vs-rosterelf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deputy-vs-rosterelf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.