---
title: "Deputy vs IMS Payroll: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Deputy or IMS Payroll? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/deputy-vs-ims-payroll"
publisher: "Brandwave"
---

# Deputy vs IMS Payroll: Which is more popular by branded search in New Zealand?

Which is more popular in search, Deputy or IMS Payroll? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Deputy and IMS Payroll
- **Competitive set**: payroll and rostering software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Deputy Share of Search**: 0.31%
- **IMS Payroll Share of Search**: 0.42%

## Which is more popular in search, Deputy or IMS Payroll?

- In August 2026, IMS Payroll had more branded searches than Deputy among payroll and rostering software in New Zealand. IMS Payroll was estimated to have 300 branded searches compared to Deputy’s 220, and held a 0.42% Share of Search versus Deputy’s 0.31%.
- The lead changed hands 5 times in the 11 months ending August 2026: IMS Payroll took it in November 2025, Deputy took it in January 2026, IMS Payroll took it in April 2026, Deputy took it in May 2026, IMS Payroll took it in July 2026.
- Across the 11 months ending August 2026, Deputy’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.57% to 0.31%, and its estimated monthly branded searches moved from 460 to 220.
- Across the 11 months ending August 2026, IMS Payroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 0.37% to 0.42%, and its estimated monthly branded searches held steady at 300.

## How did search popularity change for New Zealand payroll and rostering software in August 2026?

- In August 2026, Deputy fell from 8th to 9th among payroll and rostering software in New Zealand.

## Month by month

| Month | Deputy estimated searches | Deputy Share of Search | Deputy rank | IMS Payroll estimated searches | IMS Payroll Share of Search | IMS Payroll rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 460 | 0.57% | 7 | 300 | 0.37% | 9 |
| Nov 2025 | 310 | 0.37% | 9 | 370 | 0.45% | 7 |
| Dec 2025 | 220 | 0.29% | 9 | 300 | 0.4% | 7 |
| Jan 2026 | 320 | 0.47% | 7 | 290 | 0.42% | 8 |
| Feb 2026 | 330 | 0.48% | 7 | 300 | 0.43% | 8 |
| Mar 2026 | 520 | 0.65% | 7 | 460 | 0.57% | 8 |
| Apr 2026 | 310 | 0.44% | 8 | 370 | 0.52% | 7 |
| May 2026 | 290 | 0.41% | 7 | 280 | 0.39% | 8 |
| Jun 2026 | 310 | 0.39% | 7 | 240 | 0.3% | 8 |
| Jul 2026 | 220 | 0.31% | 8 | 240 | 0.34% | 7 |
| Aug 2026 | 220 | 0.31% | 9 | 300 | 0.42% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Deputy’s and IMS Payroll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Deputy**: Measured on the search terms “deputy app”, “deputy nz”, “deputy payroll”, “deputy pricing”, “deputy roster”, “deputy rostering”, “deputy rostering app”, “deputy scheduling” and “deputy software”, summed into one figure.
- **IMS Payroll**: Measured on the search terms “IMS Payroll” and “MYOB IMS Payroll”, summed into one figure.

- [Deputy profile](/demand/nz/brands/deputy)
- [IMS Payroll profile](/demand/nz/brands/ims-payroll)
- [All payroll and rostering software in New Zealand](/demand/nz/categories/nz-payroll-and-rostering-software): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Deputy or IMS Payroll?

In August 2026, IMS Payroll had more branded searches than Deputy among payroll and rostering software in New Zealand. IMS Payroll was estimated to have 300 branded searches compared to Deputy’s 220, and held a 0.42% Share of Search versus Deputy’s 0.31%.

## Cite this page

Brandwave. "Deputy vs IMS Payroll: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/deputy-vs-ims-payroll

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deputy-vs-ims-payroll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.