--- title: "Deputy vs Hubstaff: Which is searched more in New Zealand?" description: "Is Deputy or Hubstaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Time tracking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deputy-vs-hubstaff" publisher: "Brandwave" --- # Deputy vs Hubstaff: Which is searched more in New Zealand? Is Deputy or Hubstaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Time tracking software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deputy and Hubstaff - **Competitive set**: Time tracking software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deputy Share of Search**: 2% - **Hubstaff Share of Search**: 4.3% ## Is Deputy or Hubstaff more popular in search? - In September 2026, Hubstaff had more branded searches than Deputy among time tracking software in New Zealand. Hubstaff had about 170 branded searches, while Deputy had 80. Hubstaff made up 4.3% of all time tracking software searches we track, and Deputy accounted for 2%. - The lead changed hands once in the 12 months ending September 2026: Hubstaff took it in November 2025. - Across the 12 months ending September 2026, Deputy’s share of searches among time tracking software in New Zealand moved from 4.1% to 2%, and its estimated monthly branded searches moved from 170 to 80. - Across the 12 months ending September 2026, Hubstaff’s share of searches among time tracking software in New Zealand moved from 3.4% to 4.3%, and its estimated monthly branded searches moved from 140 to 170. ## Top time tracking software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deputy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hubstaff did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clockify | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Toggl Track | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Harvest | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Deputy | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Jibble | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Hubstaff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about time tracking software - Asked ChatGPT "Which time tracking tool should I use in New Zealand?": 1. Clockify, 2. Toggl Track, 3. Harvest, 4. Deputy - Asked ChatGPT "What are the best time tracking tools in New Zealand?": 1. Deputy, 2. Jibble - Asked ChatGPT "What's the best time tracking tool in New Zealand for a small team?": 1. Clockify, 2. Toggl Track, 3. Harvest - Searched Google, AI Overview "time tracking software": 1. Clockify, 2. Toggl Track, 3. Harvest, 4. Jibble - Searched Google, AI Overview "time tracking tool": 1. Toggl Track, 2. Clockify, 3. Harvest, 4. Jibble Not named in any answer: Hubstaff. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand time tracking software in September 2026? - Estimated monthly branded searches for Hubstaff in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026. - Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026. ## Month by month | Month | Deputy estimated searches | Deputy Share of Search | Deputy rank | Hubstaff estimated searches | Hubstaff Share of Search | Hubstaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 4.1% | 5 | 140 | 3.4% | 6 | | Nov 2025 | 100 | 2.2% | 6 | 500 | 11% | 3 | | Dec 2025 | 70 | 1.8% | 6 | 900 | 23.7% | 3 | | Jan 2026 | 100 | 2.5% | 6 | 260 | 6.4% | 5 | | Feb 2026 | 90 | 2.3% | 6 | 330 | 8.4% | 3 | | Mar 2026 | 260 | 5.5% | 6 | 330 | 7% | 4 | | Apr 2026 | 100 | 2.5% | 6 | 230 | 5.9% | 5 | | May 2026 | 90 | 2.3% | 6 | 230 | 5.8% | 5 | | Jun 2026 | 100 | 2.6% | 6 | 180 | 4.6% | 5 | | Jul 2026 | 80 | 2.2% | 6 | 110 | 3% | 5 | | Aug 2026 | 80 | 1.9% | 6 | 160 | 3.9% | 5 | | Sep 2026 | 80 | 2% | 6 | 170 | 4.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Deputy’s and Hubstaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deputy**: Measured on the search terms “deputy app”, “deputy roster” and “deputy software”, summed into one figure. - **Hubstaff**: Measured on the search terms “hubstaff”, “hubstaff time tracking”, “hubstaff timer” and “hubstaff timesheet”, summed into one figure. - [Deputy profile](/demand/nz/brands/deputy) - [Hubstaff profile](/demand/nz/brands/hubstaff) - [All time tracking software in New Zealand](/demand/nz/categories/nz-time-tracking-software): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deputy or Hubstaff more popular in search? In September 2026, Hubstaff had more branded searches than Deputy among time tracking software in New Zealand. Hubstaff had about 170 branded searches, while Deputy had 80. Hubstaff made up 4.3% of all time tracking software searches we track, and Deputy accounted for 2%. ## Cite this page Brandwave. "Deputy vs Hubstaff: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deputy-vs-hubstaff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deputy-vs-hubstaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.