--- title: "Deputy vs Droppah: Which is searched more in New Zealand?" description: "Is Deputy or Droppah more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deputy-vs-droppah" publisher: "Brandwave" --- # Deputy vs Droppah: Which is searched more in New Zealand? Is Deputy or Droppah more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deputy and Droppah - **Competitive set**: payroll and rostering software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deputy Share of Search**: 0.2% - **Droppah Share of Search**: 2.7% ## Is Deputy or Droppah more popular in search? - In September 2026, Droppah had more branded searches than Deputy among payroll and rostering software in New Zealand. Droppah had about 1,900 branded searches, while Deputy had 140. Droppah made up 2.7% of all payroll and rostering software searches we track, and Deputy accounted for 0.2%. - Droppah was ahead of Deputy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deputy’s share of searches among payroll and rostering software in New Zealand moved from 0.35% to 0.2%, and its estimated monthly branded searches moved from 270 to 140. - Across the 12 months ending September 2026, Droppah’s share of searches among payroll and rostering software in New Zealand moved from 2.5% to 2.7%, and its estimated monthly branded searches held steady at 1.9K. ## Top payroll and rostering software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Droppah was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Deputy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Droppah was listed before Deputy in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PayHero | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smartly | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Droppah | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Deputy | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | iPayroll | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Rosterit | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Tanda | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Thankyou Payroll | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ace Payroll | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | IMS Payroll | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | PaySauce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payroll and rostering software - Asked ChatGPT "Which payroll and rostering platform should I use in New Zealand?": 1. PayHero, 2. Smartly, 3. Employment Hero, 4. Deputy, 5. Droppah, 6. IMS Payroll - Asked ChatGPT "What are the best payroll and rostering platforms in New Zealand?": 1. PayHero, 2. Droppah, 3. Smartly, 4. Deputy, 5. Employment Hero, 6. Rosterit - Asked ChatGPT "What's the best payroll and rostering platform in New Zealand for a small team?": 1. PayHero, 2. Droppah, 3. Smartly, 4. Employment Hero, 5. Deputy - Searched Google, AI Overview "payroll software nz": 1. Smartly, 2. PayHero, 3. iPayroll, 4. Thankyou Payroll, 5. Ace Payroll - Searched Google, AI Overview "rostering software nz": 1. Droppah, 2. Employment Hero, 3. Rosterit, 4. Tanda, 5. PayHero, 6. iPayroll, 7. Smartly Not named in any answer: PaySauce. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand payroll and rostering software in September 2026? - Estimated monthly branded searches for Deputy in New Zealand fell 48.1% over 12 measured months, from 270 to 140 in September 2026. ## Month by month | Month | Deputy estimated searches | Deputy Share of Search | Deputy rank | Droppah estimated searches | Droppah Share of Search | Droppah rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 270 | 0.35% | 11 | 1.9K | 2.5% | 7 | | Nov 2025 | 170 | 0.22% | 11 | 1.9K | 2.4% | 7 | | Dec 2025 | 110 | 0.15% | 11 | 1.9K | 2.7% | 7 | | Jan 2026 | 160 | 0.25% | 11 | 1.9K | 2.9% | 7 | | Feb 2026 | 160 | 0.24% | 11 | 1.9K | 2.9% | 7 | | Mar 2026 | 340 | 0.44% | 11 | 2.4K | 3.1% | 7 | | Apr 2026 | 170 | 0.25% | 11 | 1.9K | 2.8% | 7 | | May 2026 | 160 | 0.23% | 11 | 1.9K | 2.8% | 7 | | Jun 2026 | 180 | 0.24% | 11 | 1.9K | 2.5% | 7 | | Jul 2026 | 150 | 0.22% | 11 | 1.9K | 2.8% | 7 | | Aug 2026 | 140 | 0.2% | 11 | 1.9K | 2.8% | 7 | | Sep 2026 | 140 | 0.2% | 11 | 1.9K | 2.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Deputy’s and Droppah’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deputy**: Measured on the search terms “deputy app”, “deputy payroll”, “deputy roster”, “deputy rostering”, “deputy rostering app” and “deputy software”, summed into one figure. - **Droppah**: Measured on the search term “droppah”. - [Deputy profile](/demand/nz/brands/deputy) - [Droppah profile](/demand/nz/brands/droppah) - [All payroll and rostering software in New Zealand](/demand/nz/categories/nz-payroll-and-rostering-software): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deputy or Droppah more popular in search? In September 2026, Droppah had more branded searches than Deputy among payroll and rostering software in New Zealand. Droppah had about 1,900 branded searches, while Deputy had 140. Droppah made up 2.7% of all payroll and rostering software searches we track, and Deputy accounted for 0.2%. ## Cite this page Brandwave. "Deputy vs Droppah: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deputy-vs-droppah This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deputy-vs-droppah. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.