--- title: "Depositphotos vs Unsplash: Which is searched more in New Zealand?" description: "Is Depositphotos or Unsplash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stock photo libraries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/depositphotos-vs-unsplash" publisher: "Brandwave" --- # Depositphotos vs Unsplash: Which is searched more in New Zealand? Is Depositphotos or Unsplash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stock photo libraries set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Depositphotos and Unsplash - **Competitive set**: Stock photo libraries - **Market**: New Zealand - **Month measured**: Sep 2026 - **Depositphotos Share of Search**: 0.31% - **Unsplash Share of Search**: 36.3% ## Is Depositphotos or Unsplash more popular in search? - In September 2026, Unsplash had more branded searches than Depositphotos among stock photo libraries in New Zealand. Unsplash had about 8,210 branded searches, while Depositphotos had 70. Unsplash made up 36.3% of all stock photo library searches we track, and Depositphotos accounted for 0.31%. - Unsplash was ahead of Depositphotos in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Depositphotos’ share of searches among stock photo libraries in New Zealand moved from 0.3% to 0.31%, and its estimated monthly branded searches moved from 90 to 70. - Across the 12 months ending September 2026, Unsplash’s share of searches among stock photo libraries in New Zealand moved from 33.3% to 36.3%, and its estimated monthly branded searches moved from 10K to 8.2K. ## Top stock photo libraries in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Unsplash appeared in all five answers. Depositphotos did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unsplash | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | One Shot | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Stock | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shutterstock | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | iStock | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Getty Images | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Alamy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | 123RF | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Depositphotos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stock photo libraries - Asked ChatGPT "Which stock photo library should I use in New Zealand?": 1. Adobe Stock, 2. One Shot, 3. Shutterstock, 4. Unsplash - Asked ChatGPT "What are the best stock photo libraries in New Zealand?": 1. One Shot, 2. Unsplash, 3. Adobe Stock, 4. Shutterstock - Asked ChatGPT "What's the best stock photo library in New Zealand for creative projects?": 1. One Shot, 2. Adobe Stock, 3. Unsplash - Searched Google, AI Overview "stock photos nz": 1. Unsplash, 2. Shutterstock, 3. Getty Images, 4. iStock - Searched Google, AI Overview "royalty free stock photos": 1. Unsplash, 2. Shutterstock, 3. iStock, 4. Adobe Stock Not named in any answer: Alamy, 123RF and Depositphotos. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stock photo libraries in September 2026? - In September 2026, Unsplash lost share of searches among stock photo libraries in New Zealand, from 41.5% to 36.3%. - Estimated monthly branded searches for Depositphotos in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Month by month | Month | Depositphotos estimated searches | Depositphotos Share of Search | Depositphotos rank | Unsplash estimated searches | Unsplash Share of Search | Unsplash rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 0.3% | 9 | 10K | 33.3% | 1 | | Nov 2025 | 110 | 0.39% | 9 | 8.3K | 29.3% | 2 | | Dec 2025 | 90 | 0.47% | 9 | 5.5K | 28.8% | 2 | | Jan 2026 | 90 | 0.43% | 9 | 6.7K | 31.9% | 1 | | Feb 2026 | 80 | 0.31% | 9 | 8.2K | 32.3% | 1 | | Mar 2026 | 100 | 0.32% | 9 | 10.1K | 32.3% | 1 | | Apr 2026 | 90 | 0.37% | 9 | 8.2K | 34.2% | 1 | | May 2026 | 90 | 0.33% | 9 | 10.1K | 36.8% | 1 | | Jun 2026 | 90 | 0.33% | 9 | 10.1K | 36.8% | 1 | | Jul 2026 | 50 | 0.22% | 9 | 8.3K | 37.1% | 1 | | Aug 2026 | 80 | 0.33% | 9 | 10.1K | 41.5% | 1 | | Sep 2026 | 70 | 0.31% | 9 | 8.2K | 36.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Depositphotos’ and Unsplash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Depositphotos**: Measured on the search terms “depositphotos”, “depositphotos images” and “depositphotos stock photos”, summed into one figure. - **Unsplash**: Measured on the search terms “unsplash”, “unsplash photos” and “unsplash video”, summed into one figure. - [Depositphotos profile](/demand/nz/brands/depositphotos) - [Unsplash profile](/demand/nz/brands/unsplash) - [All stock photo libraries in New Zealand](/demand/nz/categories/nz-stock-photo-libraries): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Depositphotos or Unsplash more popular in search? In September 2026, Unsplash had more branded searches than Depositphotos among stock photo libraries in New Zealand. Unsplash had about 8,210 branded searches, while Depositphotos had 70. Unsplash made up 36.3% of all stock photo library searches we track, and Depositphotos accounted for 0.31%. ## Cite this page Brandwave. "Depositphotos vs Unsplash: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/depositphotos-vs-unsplash This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/depositphotos-vs-unsplash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.