--- title: "Depop vs Vestiaire Collective: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Depop or Vestiaire Collective? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/depop-vs-vestiaire-collective" publisher: "Brandwave" --- # Depop vs Vestiaire Collective: Which is more popular by branded search in New Zealand? Which is more popular in search, Depop or Vestiaire Collective? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Depop and Vestiaire Collective - **Competitive set**: Resale fashion platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Depop Share of Search**: 28.3% - **Vestiaire Collective Share of Search**: 0.45% ## Which is more popular in search, Depop or Vestiaire Collective? - In August 2026, Depop had more branded searches than Vestiaire Collective among resale fashion platforms in New Zealand. Depop was estimated to have 30.4K branded searches compared to Vestiaire Collective’s 480, and held a 28.3% Share of Search versus Vestiaire Collective’s 0.45%. - Depop was ahead of Vestiaire Collective in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand moved from 22.8% to 28.3%, and its estimated monthly branded searches moved from 20.7K to 30.4K. - Across the 11 months ending August 2026, Vestiaire Collective’s estimated Share of Search among resale fashion platforms in New Zealand moved from 0.66% to 0.45%, and its estimated monthly branded searches moved from 600 to 480. ## How did search popularity change for New Zealand resale fashion platforms in August 2026? - Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026. - Estimated monthly branded searches for Vestiaire Collective in New Zealand fell 20% over 11 measured months, from 600 to 480 in August 2026. ## Month by month | Month | Depop estimated searches | Depop Share of Search | Depop rank | Vestiaire Collective estimated searches | Vestiaire Collective Share of Search | Vestiaire Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 22.8% | 2 | 600 | 0.66% | 5 | | Nov 2025 | 21.2K | 23.9% | 2 | 540 | 0.61% | 5 | | Dec 2025 | 17.5K | 23.1% | 2 | 480 | 0.63% | 5 | | Jan 2026 | 25.5K | 26% | 2 | 700 | 0.71% | 5 | | Feb 2026 | 25.4K | 29.4% | 2 | 530 | 0.61% | 5 | | Mar 2026 | 30.4K | 29.7% | 2 | 570 | 0.56% | 5 | | Apr 2026 | 26.2K | 26.6% | 2 | 550 | 0.56% | 5 | | May 2026 | 31.1K | 29.3% | 2 | 600 | 0.56% | 5 | | Jun 2026 | 30.4K | 27.6% | 2 | 410 | 0.37% | 5 | | Jul 2026 | 26.2K | 27.9% | 2 | 410 | 0.44% | 5 | | Aug 2026 | 30.4K | 28.3% | 2 | 480 | 0.45% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Depop’s and Vestiaire Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Depop**: Measured on the search terms “depop”, “depop app”, “depop clothes”, “depop com”, “depop near me”, “depop new zealand”, “depop nz” and “depop online”, summed into one figure. - **Vestiaire Collective**: Measured on the search terms “vestiaire collective”, “vestiaire collective nz”, “vestiaire collective online”, “vestiairecollective” and “vestiairecollective com”, summed into one figure. - [Depop profile](/demand/nz/brands/depop) - [Vestiaire Collective profile](/demand/nz/brands/vestiaire-collective) - [All resale fashion platforms in New Zealand](/demand/nz/categories/nz-resale-fashion-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Depop or Vestiaire Collective? In August 2026, Depop had more branded searches than Vestiaire Collective among resale fashion platforms in New Zealand. Depop was estimated to have 30.4K branded searches compared to Vestiaire Collective’s 480, and held a 28.3% Share of Search versus Vestiaire Collective’s 0.45%. ## Cite this page Brandwave. "Depop vs Vestiaire Collective: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/depop-vs-vestiaire-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/depop-vs-vestiaire-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.