--- title: "Depop vs Designer Wardrobe: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Depop or Designer Wardrobe? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/depop-vs-designer-wardrobe" publisher: "Brandwave" --- # Depop vs Designer Wardrobe: Which is more popular by branded search in New Zealand? Which is more popular in search, Depop or Designer Wardrobe? Compare estimated monthly branded-search demand and Share of Search inside the Resale fashion platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Depop and Designer Wardrobe - **Competitive set**: Resale fashion platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Depop Share of Search**: 28.3% - **Designer Wardrobe Share of Search**: 57.8% ## Which is more popular in search, Depop or Designer Wardrobe? - In August 2026, Designer Wardrobe had more branded searches than Depop among resale fashion platforms in New Zealand. Designer Wardrobe was estimated to have 62K branded searches compared to Depop’s 30.4K, and held a 57.8% Share of Search versus Depop’s 28.3%. - Designer Wardrobe was ahead of Depop in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Depop’s estimated Share of Search among resale fashion platforms in New Zealand moved from 22.8% to 28.3%, and its estimated monthly branded searches moved from 20.7K to 30.4K. - Across the 11 months ending August 2026, Designer Wardrobe’s estimated Share of Search among resale fashion platforms in New Zealand moved from 68.5% to 57.8%, and its estimated monthly branded searches held steady at 62K. ## How did search popularity change for New Zealand resale fashion platforms in August 2026? - In August 2026, Designer Wardrobe gained estimated Share of Search among resale fashion platforms in New Zealand, from 56.4% to 57.8%. - Estimated monthly branded searches for Depop in New Zealand rose 46.9% over 11 measured months, from 20.7K to 30.4K in August 2026. ## Month by month | Month | Depop estimated searches | Depop Share of Search | Depop rank | Designer Wardrobe estimated searches | Designer Wardrobe Share of Search | Designer Wardrobe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 22.8% | 2 | 62K | 68.5% | 1 | | Nov 2025 | 21.2K | 23.9% | 2 | 59.8K | 67.3% | 1 | | Dec 2025 | 17.5K | 23.1% | 2 | 50.7K | 67% | 1 | | Jan 2026 | 25.5K | 26% | 2 | 61.9K | 63.1% | 1 | | Feb 2026 | 25.4K | 29.4% | 2 | 52.9K | 61.2% | 1 | | Mar 2026 | 30.4K | 29.7% | 2 | 61.9K | 60.6% | 1 | | Apr 2026 | 26.2K | 26.6% | 2 | 62K | 63.1% | 1 | | May 2026 | 31.1K | 29.3% | 2 | 64.7K | 60.9% | 1 | | Jun 2026 | 30.4K | 27.6% | 2 | 62K | 56.4% | 1 | | Jul 2026 | 26.2K | 27.9% | 2 | 53K | 56.4% | 1 | | Aug 2026 | 30.4K | 28.3% | 2 | 62K | 57.8% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Depop’s and Designer Wardrobe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Depop**: Measured on the search terms “depop”, “depop app”, “depop clothes”, “depop com”, “depop near me”, “depop new zealand”, “depop nz” and “depop online”, summed into one figure. - **Designer Wardrobe**: Measured on the search terms “designer wardrobe”, “designer wardrobe near me”, “designer wardrobe new zealand”, “designer wardrobe nz”, “designer wardrobe online”, “designerwardrobe”, “designerwardrobe co nz”, “designerwardrobe nz”, “my designer wardrobe” and “the designer wardrobe”, summed into one figure. - [Depop profile](/demand/nz/brands/depop) - [Designer Wardrobe profile](/demand/nz/brands/designer-wardrobe) - [All resale fashion platforms in New Zealand](/demand/nz/categories/nz-resale-fashion-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Depop or Designer Wardrobe? In August 2026, Designer Wardrobe had more branded searches than Depop among resale fashion platforms in New Zealand. Designer Wardrobe was estimated to have 62K branded searches compared to Depop’s 30.4K, and held a 57.8% Share of Search versus Depop’s 28.3%. ## Cite this page Brandwave. "Depop vs Designer Wardrobe: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/depop-vs-designer-wardrobe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/depop-vs-designer-wardrobe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.