---
title: "Depend vs TENA: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Depend or TENA? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/depend-vs-tena"
publisher: "Brandwave"
---

# Depend vs TENA: Which is more popular by branded search in New Zealand?

Which is more popular in search, Depend or TENA? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Depend and TENA
- **Competitive set**: Incontinence brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Depend Share of Search**: 0.24%
- **TENA Share of Search**: 53.6%

## Which is more popular in search, Depend or TENA?

- In August 2026, TENA had more branded searches than Depend among incontinence brands in New Zealand. TENA was estimated to have 2.2K branded searches compared to Depend’s 10, and held a 53.6% Share of Search versus Depend’s 0.24%.
- TENA was ahead of Depend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Depend’s estimated Share of Search among incontinence brands in New Zealand moved from 0.34% to 0.24%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, TENA’s estimated Share of Search among incontinence brands in New Zealand moved from 58.9% to 53.6%, and its estimated monthly branded searches moved from 1.7K to 2.2K.

## How did search popularity change for New Zealand incontinence brands in August 2026?

- In August 2026, TENA lost estimated Share of Search among incontinence brands in New Zealand, from 58.3% to 53.6%.

## Month by month

| Month | Depend estimated searches | Depend Share of Search | Depend rank | TENA estimated searches | TENA Share of Search | TENA rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.34% | 4 | 1.7K | 58.9% | 1 |
| Nov 2025 | 10 | 0.35% | 4 | 1.6K | 56.3% | 1 |
| Dec 2025 | 10 | 0.45% | 4 | 1.3K | 56.8% | 1 |
| Jan 2026 | 10 | 0.38% | 4 | 1.4K | 52.7% | 1 |
| Feb 2026 | 10 | 0.37% | 4 | 1.5K | 56.3% | 1 |
| Mar 2026 | 10 | 0.29% | 4 | 2.1K | 61.4% | 1 |
| Apr 2026 | 10 | 0.3% | 4 | 2K | 60.4% | 1 |
| May 2026 | 10 | 0.29% | 4 | 2.1K | 62% | 1 |
| Jun 2026 | 10 | 0.28% | 4 | 2.2K | 60.2% | 1 |
| Jul 2026 | 10 | 0.27% | 4 | 2.2K | 58.3% | 1 |
| Aug 2026 | 10 | 0.24% | 4 | 2.2K | 53.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Depend’s and TENA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Depend**: Measured on the search term “depend pads”.
- **TENA**: Measured on the search terms “mens tena incontinence pads”, “mens tena underwear”, “pads tena”, “pants tena”, “tena”, “tena adult diapers”, “tena bladder pads”, “tena co nz”, “tena liners”, “tena men”, “tena near me”, “tena nz”, “tena online”, “tena pads for men” and “tena pads women”, summed into one figure.

- [Depend profile](/demand/nz/brands/depend)
- [TENA profile](/demand/nz/brands/tena)
- [All incontinence brands in New Zealand](/demand/nz/categories/nz-incontinence-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Depend or TENA?

In August 2026, TENA had more branded searches than Depend among incontinence brands in New Zealand. TENA was estimated to have 2.2K branded searches compared to Depend’s 10, and held a 53.6% Share of Search versus Depend’s 0.24%.

## Cite this page

Brandwave. "Depend vs TENA: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/depend-vs-tena

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/depend-vs-tena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.