---
title: "Depend vs Poise: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Depend or Poise? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/depend-vs-poise"
publisher: "Brandwave"
---

# Depend vs Poise: Which is more popular by branded search in New Zealand?

Which is more popular in search, Depend or Poise? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Depend and Poise
- **Competitive set**: Incontinence brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Depend Share of Search**: 0.24%
- **Poise Share of Search**: 38.4%

## Which is more popular in search, Depend or Poise?

- In August 2026, Poise had more branded searches than Depend among incontinence brands in New Zealand. Poise was estimated to have 1.6K branded searches compared to Depend’s 10, and held a 38.4% Share of Search versus Depend’s 0.24%.
- Poise was ahead of Depend in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Depend’s estimated Share of Search among incontinence brands in New Zealand moved from 0.34% to 0.24%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Poise’s estimated Share of Search among incontinence brands in New Zealand moved from 32.2% to 38.4%, and its estimated monthly branded searches moved from 940 to 1.6K.

## How did search popularity change for New Zealand incontinence brands in August 2026?

- In August 2026, Poise gained estimated Share of Search among incontinence brands in New Zealand, from 34.7% to 38.4%.

## Month by month

| Month | Depend estimated searches | Depend Share of Search | Depend rank | Poise estimated searches | Poise Share of Search | Poise rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.34% | 4 | 940 | 32.2% | 2 |
| Nov 2025 | 10 | 0.35% | 4 | 830 | 29% | 2 |
| Dec 2025 | 10 | 0.45% | 4 | 690 | 31.1% | 2 |
| Jan 2026 | 10 | 0.38% | 4 | 950 | 36.3% | 2 |
| Feb 2026 | 10 | 0.37% | 4 | 840 | 31.3% | 2 |
| Mar 2026 | 10 | 0.29% | 4 | 1.1K | 31% | 2 |
| Apr 2026 | 10 | 0.3% | 4 | 1.1K | 32.5% | 2 |
| May 2026 | 10 | 0.29% | 4 | 1.1K | 32.2% | 2 |
| Jun 2026 | 10 | 0.28% | 4 | 1.2K | 32.6% | 2 |
| Jul 2026 | 10 | 0.27% | 4 | 1.3K | 34.7% | 2 |
| Aug 2026 | 10 | 0.24% | 4 | 1.6K | 38.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Depend’s and Poise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Depend**: Measured on the search term “depend pads”.
- **Poise**: Measured on the search terms “poise extra plus pads”, “poise incontinence”, “poise liners”, “poise overnight pads”, “poise pads”, “poise pads nz”, “poise pants” and “poise urinary pads”, summed into one figure.

- [Depend profile](/demand/nz/brands/depend)
- [Poise profile](/demand/nz/brands/poise)
- [All incontinence brands in New Zealand](/demand/nz/categories/nz-incontinence-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Depend or Poise?

In August 2026, Poise had more branded searches than Depend among incontinence brands in New Zealand. Poise was estimated to have 1.6K branded searches compared to Depend’s 10, and held a 38.4% Share of Search versus Depend’s 0.24%.

## Cite this page

Brandwave. "Depend vs Poise: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/depend-vs-poise

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/depend-vs-poise. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.