--- title: "Depend vs MoliCare: Which is searched more in New Zealand?" description: "Is Depend or MoliCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/depend-vs-molicare" publisher: "Brandwave" --- # Depend vs MoliCare: Which is searched more in New Zealand? Is Depend or MoliCare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incontinence brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Depend and MoliCare - **Competitive set**: Incontinence brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Depend Share of Search**: 13.1% - **MoliCare Share of Search**: 10.4% ## Is Depend or MoliCare more popular in search? - In September 2026, Depend had more branded searches than MoliCare among incontinence brands in New Zealand. Depend had about 490 branded searches, while MoliCare had 390. Depend made up 13.1% of all incontinence brand searches we track, and MoliCare accounted for 10.4%. - The lead changed hands 2 times in the 12 months ending September 2026: MoliCare took it in December 2025, Depend took it in February 2026. - Across the 12 months ending September 2026, Depend’s share of searches among incontinence brands in New Zealand moved from 14.5% to 13.1%, and its estimated monthly branded searches moved from 400 to 490. - Across the 12 months ending September 2026, MoliCare’s share of searches among incontinence brands in New Zealand moved from 11.6% to 10.4%, and its estimated monthly branded searches moved from 320 to 390. ## Top incontinence brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Depend and MoliCare were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Depend was listed before MoliCare in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TENA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Depend | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MoliCare | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Confitex | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Poise | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about incontinence brands - Asked ChatGPT "Which incontinence brand should I buy in New Zealand?": 1. TENA, 2. Depend, 3. MoliCare, 4. Poise - Asked ChatGPT "What are the best incontinence brands in New Zealand?": 1. TENA, 2. Depend, 3. Poise, 4. MoliCare - Asked ChatGPT "What's the best incontinence brand in New Zealand for bladder leak protection?": 1. TENA, 2. Depend, 3. MoliCare - Searched Google, AI Overview "incontinence underwear nz": 1. Confitex, 2. TENA, 3. Depend - Searched Google, AI Overview "adult nappies nz": 1. TENA, 2. MoliCare Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand incontinence brands in September 2026? - In September 2026, MoliCare gained share of searches among incontinence brands in New Zealand, from 8.6% to 10.4%. - Estimated monthly branded searches for Depend in New Zealand rose 22.5% over 12 measured months, from 400 to 490 in September 2026. ## Month by month | Month | Depend estimated searches | Depend Share of Search | Depend rank | MoliCare estimated searches | MoliCare Share of Search | MoliCare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 400 | 14.5% | 3 | 320 | 11.6% | 4 | | Nov 2025 | 400 | 15.7% | 3 | 260 | 10.2% | 4 | | Dec 2025 | 330 | 14% | 4 | 390 | 16.6% | 3 | | Jan 2026 | 330 | 12.1% | 4 | 480 | 17.6% | 3 | | Feb 2026 | 400 | 15.3% | 3 | 260 | 9.9% | 4 | | Mar 2026 | 490 | 14.8% | 3 | 320 | 9.7% | 4 | | Apr 2026 | 400 | 12.8% | 3 | 320 | 10.3% | 4 | | May 2026 | 400 | 12.6% | 3 | 320 | 10.1% | 4 | | Jun 2026 | 400 | 12.2% | 3 | 320 | 9.8% | 4 | | Jul 2026 | 400 | 12.2% | 3 | 320 | 9.8% | 4 | | Aug 2026 | 490 | 13.2% | 3 | 320 | 8.6% | 4 | | Sep 2026 | 490 | 13.1% | 3 | 390 | 10.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Depend’s and MoliCare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Depend**: Measured on the search terms “depend” and “depend pads”, summed into one figure. - **MoliCare**: Measured on the search term “molicare”. - [Depend profile](/demand/nz/brands/depend) - [MoliCare profile](/demand/nz/brands/molicare) - [All incontinence brands in New Zealand](/demand/nz/categories/nz-incontinence-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Depend or MoliCare more popular in search? In September 2026, Depend had more branded searches than MoliCare among incontinence brands in New Zealand. Depend had about 490 branded searches, while MoliCare had 390. Depend made up 13.1% of all incontinence brand searches we track, and MoliCare accounted for 10.4%. ## Cite this page Brandwave. "Depend vs MoliCare: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/depend-vs-molicare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/depend-vs-molicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.