--- title: "dentsu vs The Media Lab: Which is searched more in New Zealand?" description: "Is dentsu or The Media Lab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/dentsu-new-zealand-vs-the-media-lab" publisher: "Brandwave" --- # dentsu vs The Media Lab: Which is searched more in New Zealand? Is dentsu or The Media Lab more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: dentsu and The Media Lab - **Competitive set**: media agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **dentsu Share of Search**: 35.5% - **The Media Lab Share of Search**: 5.4% ## Is dentsu or The Media Lab more popular in search? - In September 2026, dentsu had more branded searches than The Media Lab among media agencies in New Zealand. dentsu had about 980 branded searches, while The Media Lab had 150. dentsu made up 35.5% of all media agency searches we track, and The Media Lab accounted for 5.4%. - dentsu was ahead of The Media Lab in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, dentsu’s share of searches among media agencies in New Zealand moved from 33.9% to 35.5%, and its estimated monthly branded searches moved from 1K to 980. - Across the 12 months ending September 2026, The Media Lab’s share of searches among media agencies in New Zealand moved from 4.9% to 5.4%, and its estimated monthly branded searches held steady at 150. ## Top media agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Media Lab was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. dentsu did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Together | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | PHD | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | The Media Lab | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | MBM | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | OMD | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | dentsu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | WPP Media | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Spark Foundry | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about media agencies - Asked ChatGPT "Which media agency should I hire in New Zealand?": 1. The Media Lab, 2. Together, 3. PHD - Asked ChatGPT "What are the best media agencies in New Zealand?": 1. Together, 2. PHD, 3. OMD, 4. MBM - Asked ChatGPT "What's the best media agency in New Zealand for advertising campaigns?": 1. Together, 2. MBM, 3. PHD - Searched Google, AI Overview "advertising agency nz": 1. The Media Lab Not named in any answer: dentsu, WPP Media and Spark Foundry. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand media agencies in September 2026? Neither dentsu nor The Media Lab moved beyond provider rounding among media agencies in Sep 2026. ## Month by month | Month | dentsu estimated searches | dentsu Share of Search | dentsu rank | The Media Lab estimated searches | The Media Lab Share of Search | The Media Lab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 33.9% | 1 | 150 | 4.9% | 4 | | Nov 2025 | 930 | 33.5% | 1 | 120 | 4.3% | 5 | | Dec 2025 | 760 | 38.6% | 1 | 100 | 5.1% | 4 | | Jan 2026 | 880 | 37.4% | 1 | 120 | 5.1% | 4 | | Feb 2026 | 1K | 34.9% | 1 | 90 | 3.1% | 5 | | Mar 2026 | 1.2K | 36.4% | 1 | 150 | 4.6% | 4 | | Apr 2026 | 1.1K | 37.2% | 1 | 120 | 4.1% | 4 | | May 2026 | 930 | 33.1% | 1 | 120 | 4.3% | 4 | | Jun 2026 | 850 | 32.1% | 1 | 180 | 6.8% | 4 | | Jul 2026 | 1.1K | 38.9% | 1 | 150 | 5.4% | 4 | | Aug 2026 | 1.1K | 35.9% | 1 | 180 | 5.9% | 4 | | Sep 2026 | 980 | 35.5% | 1 | 150 | 5.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using dentsu’s and The Media Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **dentsu**: Measured on the search terms “dentsu”, “dentsu agency”, “dentsu aotearoa”, “dentsu company”, “dentsu media” and “dentsu new zealand”, summed into one figure. - **The Media Lab**: Measured on the search terms “The Media Lab” and “themedialab”, summed into one figure. - [dentsu profile](/demand/nz/brands/dentsu-new-zealand) - [The Media Lab profile](/demand/nz/brands/the-media-lab) - [All media agencies in New Zealand](/demand/nz/categories/nz-media-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is dentsu or The Media Lab more popular in search? In September 2026, dentsu had more branded searches than The Media Lab among media agencies in New Zealand. dentsu had about 980 branded searches, while The Media Lab had 150. dentsu made up 35.5% of all media agency searches we track, and The Media Lab accounted for 5.4%. ## Cite this page Brandwave. "dentsu vs The Media Lab: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/dentsu-new-zealand-vs-the-media-lab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dentsu-new-zealand-vs-the-media-lab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.