---
title: "dentsu vs PHD: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, dentsu or PHD? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dentsu-new-zealand-vs-phd-media"
publisher: "Brandwave"
---

# dentsu vs PHD: Which is more popular by branded search in New Zealand?

Which is more popular in search, dentsu or PHD? Compare estimated monthly branded-search demand and Share of Search inside the media agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: dentsu and PHD
- **Competitive set**: media agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **dentsu Share of Search**: 28.7%
- **PHD Share of Search**: 22.1%

## Which is more popular in search, dentsu or PHD?

- In August 2026, dentsu had more branded searches than PHD among media agencies in New Zealand. dentsu was estimated to have 1.3K branded searches compared to PHD’s 1K, and held a 28.7% Share of Search versus PHD’s 22.1%.
- dentsu was ahead of PHD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, dentsu’s estimated Share of Search among media agencies in New Zealand moved from 25.8% to 28.7%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
- Across the 11 months ending August 2026, PHD’s estimated Share of Search among media agencies in New Zealand moved from 21.3% to 22.1%, and its estimated monthly branded searches held steady at 1K.

## How did search popularity change for New Zealand media agencies in August 2026?

- In August 2026, PHD overtook OMD to rank 2nd among media agencies in New Zealand, at 22.1%.
- In August 2026, dentsu lost estimated Share of Search among media agencies in New Zealand, from 31% to 28.7%.

## Month by month

| Month | dentsu estimated searches | dentsu Share of Search | dentsu rank | PHD estimated searches | PHD Share of Search | PHD rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 25.8% | 1 | 1K | 21.3% | 3 |
| Nov 2025 | 1.1K | 25.1% | 1 | 1K | 22% | 3 |
| Dec 2025 | 900 | 29.3% | 1 | 560 | 18.2% | 3 |
| Jan 2026 | 1.1K | 28.2% | 1 | 700 | 18.1% | 3 |
| Feb 2026 | 1.3K | 27.5% | 1 | 990 | 21.2% | 3 |
| Mar 2026 | 1.5K | 29.7% | 1 | 960 | 18.9% | 3 |
| Apr 2026 | 1.4K | 31.6% | 1 | 800 | 18.6% | 2 |
| May 2026 | 1.1K | 25.2% | 1 | 820 | 18.8% | 4 |
| Jun 2026 | 1K | 24.8% | 1 | 820 | 19.5% | 3 |
| Jul 2026 | 1.3K | 31% | 1 | 840 | 19.9% | 3 |
| Aug 2026 | 1.3K | 28.7% | 1 | 1K | 22.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using dentsu’s and PHD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **dentsu**: Measured on the search terms “dentsu”, “dentsu agency”, “dentsu aotearoa”, “dentsu auckland”, “dentsu company”, “dentsu media”, “dentsu new zealand” and “dentsu nz”, summed into one figure.
- **PHD**: Measured on the search terms “phd agency”, “phd aotearoa”, “phd aotearoa nz”, “phd media”, “phd media auckland”, “phd media new zealand” and “phd media nz”, summed into one figure.

- [dentsu profile](/demand/nz/brands/dentsu-new-zealand)
- [PHD profile](/demand/nz/brands/phd-media)
- [All media agencies in New Zealand](/demand/nz/categories/nz-media-agencies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, dentsu or PHD?

In August 2026, dentsu had more branded searches than PHD among media agencies in New Zealand. dentsu was estimated to have 1.3K branded searches compared to PHD’s 1K, and held a 28.7% Share of Search versus PHD’s 22.1%.

## Cite this page

Brandwave. "dentsu vs PHD: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dentsu-new-zealand-vs-phd-media

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dentsu-new-zealand-vs-phd-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.