---
title: "Dentally vs Open Dental: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Dentally or Open Dental? Compare estimated monthly branded-search demand and Share of Search inside the Dental practice management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/dentally-vs-open-dental"
publisher: "Brandwave"
---

# Dentally vs Open Dental: Which is more popular by branded search in New Zealand?

Which is more popular in search, Dentally or Open Dental? Compare estimated monthly branded-search demand and Share of Search inside the Dental practice management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dentally and Open Dental
- **Competitive set**: Dental practice management software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Dentally Share of Search**: 73.1%
- **Open Dental Share of Search**: 7.7%

## Which is more popular in search, Dentally or Open Dental?

- In August 2026, Dentally had more branded searches than Open Dental among dental practice management software in New Zealand. Dentally was estimated to have 380 branded searches compared to Open Dental’s 40, and held a 73.1% Share of Search versus Open Dental’s 7.7%.
- Dentally was ahead of Open Dental in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dentally’s estimated Share of Search among dental practice management software in New Zealand moved from 50% to 73.1%, and its estimated monthly branded searches moved from 100 to 380.
- Across the 11 months ending August 2026, Open Dental’s estimated Share of Search among dental practice management software in New Zealand moved from 15% to 7.7%, and its estimated monthly branded searches moved from 30 to 40.

## How did search popularity change for New Zealand dental practice management software in August 2026?

- In August 2026, Dentally gained estimated Share of Search among dental practice management software in New Zealand, from 67.5% to 73.1%.
- In August 2026, Open Dental lost estimated Share of Search among dental practice management software in New Zealand, from 10% to 7.7%.

## Month by month

| Month | Dentally estimated searches | Dentally Share of Search | Dentally rank | Open Dental estimated searches | Open Dental Share of Search | Open Dental rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 50% | 1 | 30 | 15% | 3 |
| Nov 2025 | 100 | 45.5% | 1 | 40 | 18.2% | 3 |
| Dec 2025 | 90 | 37.5% | 1 | 60 | 25% | 3 |
| Jan 2026 | 80 | 40% | 1 | 30 | 15% | 3 |
| Feb 2026 | 100 | 34.5% | 2 | 40 | 13.8% | 3 |
| Mar 2026 | 180 | 50% | 1 | 30 | 8.3% | 3 |
| Apr 2026 | 110 | 39.3% | 2 | 30 | 10.7% | 3 |
| May 2026 | 150 | 51.7% | 1 | 30 | 10.3% | 3 |
| Jun 2026 | 190 | 47.5% | 1 | 50 | 12.5% | 3 |
| Jul 2026 | 270 | 67.5% | 1 | 40 | 10% | 3 |
| Aug 2026 | 380 | 73.1% | 1 | 40 | 7.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Dentally’s and Open Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dentally**: Measured on the search terms “dentally”, “dentally com”, “dentally dental software” and “dentally nz”, summed into one figure.
- **Open Dental**: Measured on the search terms “eclipboard open dental”, “open dental practice management software”, “open dental pricing”, “open dental program”, “open dental software cost”, “open dental software reviews”, “opendental” and “opendental com”, summed into one figure.

- [Dentally profile](/demand/nz/brands/dentally)
- [Open Dental profile](/demand/nz/brands/open-dental)
- [All dental practice management software in New Zealand](/demand/nz/categories/nz-dental-practice-management-software): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Dentally or Open Dental?

In August 2026, Dentally had more branded searches than Open Dental among dental practice management software in New Zealand. Dentally was estimated to have 380 branded searches compared to Open Dental’s 40, and held a 73.1% Share of Search versus Open Dental’s 7.7%.

## Cite this page

Brandwave. "Dentally vs Open Dental: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/dentally-vs-open-dental

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/dentally-vs-open-dental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
