--- title: "Denby vs Wedgwood: Which is searched more in New Zealand?" description: "Is Denby or Wedgwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/denby-vs-wedgwood" publisher: "Brandwave" --- # Denby vs Wedgwood: Which is searched more in New Zealand? Is Denby or Wedgwood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Denby and Wedgwood - **Competitive set**: Dinnerware and tableware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Denby Share of Search**: 1.4% - **Wedgwood Share of Search**: 4.6% ## Is Denby or Wedgwood more popular in search? - In September 2026, Wedgwood had more branded searches than Denby among dinnerware and tableware brands in New Zealand. Wedgwood had about 690 branded searches, while Denby had 210. Wedgwood made up 4.6% of all dinnerware and tableware brand searches we track, and Denby accounted for 1.4%. - Wedgwood was ahead of Denby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Denby’s share of searches among dinnerware and tableware brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 210. - Across the 12 months ending September 2026, Wedgwood’s share of searches among dinnerware and tableware brands in New Zealand moved from 5.9% to 4.6%, and its estimated monthly branded searches moved from 800 to 690. ## Top dinnerware and tableware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Denby was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wedgwood was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Denby and Wedgwood were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxwell & Williams | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Denby | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Corelle | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Wedgwood | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Royal Doulton | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Le Creuset | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Robert Gordon | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Temuka Pottery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dinnerware and tableware brands - Asked ChatGPT "Which dinnerware brand should I buy in New Zealand?": 1. Maxwell & Williams, 2. Denby, 3. Robert Gordon - Asked ChatGPT "What are the best dinnerware brands in New Zealand?": 1. Denby, 2. Corelle, 3. Maxwell & Williams, 4. Wedgwood, 5. Le Creuset - Asked ChatGPT "What's the best dinnerware brand in New Zealand for a dining table?": 1. Royal Doulton, 2. Wedgwood, 3. Denby, 4. Maxwell & Williams, 5. Corelle - Searched Google, AI Overview "best dinnerware brand": named none of the brands we track - Searched Google, AI Overview "dinner set brands": 1. Corelle, 2. Maxwell & Williams, 3. Royal Doulton, 4. Wedgwood, 5. Le Creuset, 6. Denby Not named in any answer: Temuka Pottery and Ecology. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dinnerware and tableware brands in September 2026? - In September 2026, Wedgwood rose from 7th to 6th among dinnerware and tableware brands in New Zealand. - Estimated monthly branded searches for Denby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Month by month | Month | Denby estimated searches | Denby Share of Search | Denby rank | Wedgwood estimated searches | Wedgwood Share of Search | Wedgwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 1.3% | 8 | 800 | 5.9% | 6 | | Nov 2025 | 140 | 0.81% | 9 | 660 | 3.8% | 6 | | Dec 2025 | 170 | 0.84% | 9 | 640 | 3.2% | 7 | | Jan 2026 | 170 | 1% | 9 | 720 | 4.4% | 7 | | Feb 2026 | 140 | 1.1% | 8 | 570 | 4.4% | 6 | | Mar 2026 | 260 | 1.7% | 8 | 750 | 5% | 6 | | Apr 2026 | 320 | 2.2% | 8 | 720 | 4.9% | 6 | | May 2026 | 170 | 1.1% | 9 | 950 | 6.1% | 5 | | Jun 2026 | 390 | 2.4% | 8 | 920 | 5.6% | 5 | | Jul 2026 | 210 | 1.3% | 8 | 910 | 5.7% | 5 | | Aug 2026 | 170 | 1.1% | 8 | 730 | 4.8% | 7 | | Sep 2026 | 210 | 1.4% | 8 | 690 | 4.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Denby’s and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Denby**: Measured on the search term “denby”. - **Wedgwood**: Measured on the search terms “josiah wedgwood”, “vera wang wedgwood”, “wedgwood”, “wedgwood bone china”, “wedgwood china”, “wedgwood dinner set”, “wedgwood glassware”, “wedgwood jasperware”, “wedgwood plates”, “wedgwood pottery”, “wedgwood stamps”, “wedgwood tableware” and “wedgwood tea set”, summed into one figure. - [Denby profile](/demand/nz/brands/denby) - [Wedgwood profile](/demand/nz/brands/wedgwood) - [All dinnerware and tableware brands in New Zealand](/demand/nz/categories/nz-dinnerware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Denby or Wedgwood more popular in search? In September 2026, Wedgwood had more branded searches than Denby among dinnerware and tableware brands in New Zealand. Wedgwood had about 690 branded searches, while Denby had 210. Wedgwood made up 4.6% of all dinnerware and tableware brand searches we track, and Denby accounted for 1.4%. ## Cite this page Brandwave. "Denby vs Wedgwood: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/denby-vs-wedgwood This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/denby-vs-wedgwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.