--- title: "Denby vs Royal Doulton: Which is searched more in New Zealand?" description: "Is Denby or Royal Doulton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/denby-vs-royal-doulton" publisher: "Brandwave" --- # Denby vs Royal Doulton: Which is searched more in New Zealand? Is Denby or Royal Doulton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Denby and Royal Doulton - **Competitive set**: Dinnerware and tableware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Denby Share of Search**: 1.4% - **Royal Doulton Share of Search**: 7% ## Is Denby or Royal Doulton more popular in search? - In September 2026, Royal Doulton had more branded searches than Denby among dinnerware and tableware brands in New Zealand. Royal Doulton had about 1,050 branded searches, while Denby had 210. Royal Doulton made up 7% of all dinnerware and tableware brand searches we track, and Denby accounted for 1.4%. - Royal Doulton was ahead of Denby in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Denby’s share of searches among dinnerware and tableware brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 170 to 210. - Across the 12 months ending September 2026, Royal Doulton’s share of searches among dinnerware and tableware brands in New Zealand moved from 8.5% to 7%, and its estimated monthly branded searches held steady at 1.1K. ## Top dinnerware and tableware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Denby was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Royal Doulton was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Denby and Royal Doulton were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Maxwell & Williams | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Denby | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Corelle | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Wedgwood | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Royal Doulton | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Le Creuset | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Robert Gordon | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Temuka Pottery | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecology | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dinnerware and tableware brands - Asked ChatGPT "Which dinnerware brand should I buy in New Zealand?": 1. Maxwell & Williams, 2. Denby, 3. Robert Gordon - Asked ChatGPT "What are the best dinnerware brands in New Zealand?": 1. Denby, 2. Corelle, 3. Maxwell & Williams, 4. Wedgwood, 5. Le Creuset - Asked ChatGPT "What's the best dinnerware brand in New Zealand for a dining table?": 1. Royal Doulton, 2. Wedgwood, 3. Denby, 4. Maxwell & Williams, 5. Corelle - Searched Google, AI Overview "best dinnerware brand": named none of the brands we track - Searched Google, AI Overview "dinner set brands": 1. Corelle, 2. Maxwell & Williams, 3. Royal Doulton, 4. Wedgwood, 5. Le Creuset, 6. Denby Not named in any answer: Temuka Pottery and Ecology. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand dinnerware and tableware brands in September 2026? - In September 2026, Royal Doulton overtook Robert Gordon to rank 4th among dinnerware and tableware brands in New Zealand, with 7% of the searches. - Estimated monthly branded searches for Denby in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Month by month | Month | Denby estimated searches | Denby Share of Search | Denby rank | Royal Doulton estimated searches | Royal Doulton Share of Search | Royal Doulton rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 1.3% | 8 | 1.1K | 8.5% | 4 | | Nov 2025 | 140 | 0.81% | 9 | 1.1K | 6.6% | 4 | | Dec 2025 | 170 | 0.84% | 9 | 1.3K | 6.5% | 4 | | Jan 2026 | 170 | 1% | 9 | 1.4K | 8.3% | 4 | | Feb 2026 | 140 | 1.1% | 8 | 950 | 7.3% | 4 | | Mar 2026 | 260 | 1.7% | 8 | 910 | 6.1% | 4 | | Apr 2026 | 320 | 2.2% | 8 | 1.2K | 8% | 4 | | May 2026 | 170 | 1.1% | 9 | 1.2K | 7.7% | 4 | | Jun 2026 | 390 | 2.4% | 8 | 1.2K | 7.3% | 4 | | Jul 2026 | 210 | 1.3% | 8 | 1.1K | 6.9% | 4 | | Aug 2026 | 170 | 1.1% | 8 | 940 | 6.2% | 5 | | Sep 2026 | 210 | 1.4% | 8 | 1.1K | 7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Denby’s and Royal Doulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Denby**: Measured on the search term “denby”. - **Royal Doulton**: Measured on the search terms “bunnykins royal doulton”, “royal doulton”, “royal doulton 1815”, “royal doulton bowls”, “royal doulton china”, “royal doulton crockery”, “royal doulton figurines”, “royal doulton glassware”, “royal doulton outlets”, “royal doulton plates”, “royaldoulton” and “royaldoulton plates”, summed into one figure. - [Denby profile](/demand/nz/brands/denby) - [Royal Doulton profile](/demand/nz/brands/royal-doulton) - [All dinnerware and tableware brands in New Zealand](/demand/nz/categories/nz-dinnerware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Denby or Royal Doulton more popular in search? In September 2026, Royal Doulton had more branded searches than Denby among dinnerware and tableware brands in New Zealand. Royal Doulton had about 1,050 branded searches, while Denby had 210. Royal Doulton made up 7% of all dinnerware and tableware brand searches we track, and Denby accounted for 1.4%. ## Cite this page Brandwave. "Denby vs Royal Doulton: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/denby-vs-royal-doulton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/denby-vs-royal-doulton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.