--- title: "Demazin vs Vicks: Which is searched more in New Zealand?" description: "Is Demazin or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/demazin-vs-vicks" publisher: "Brandwave" --- # Demazin vs Vicks: Which is searched more in New Zealand? Is Demazin or Vicks more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Demazin and Vicks - **Competitive set**: Cold and flu brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Demazin Share of Search**: 3.3% - **Vicks Share of Search**: 11.7% ## Is Demazin or Vicks more popular in search? - In September 2026, Vicks had more branded searches than Demazin among cold and flu brands in New Zealand. Vicks had about 3,170 branded searches, while Demazin had 900. Vicks made up 11.7% of all cold and flu brand searches we track, and Demazin accounted for 3.3%. - Vicks was ahead of Demazin in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Demazin’s share of searches among cold and flu brands in New Zealand moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 430 to 900. - Across the 12 months ending September 2026, Vicks’ share of searches among cold and flu brands in New Zealand moved from 12.4% to 11.7%, and its estimated monthly branded searches moved from 2.1K to 3.2K. ## Top cold and flu brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Demazin was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Vicks did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Codral | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Lemsip | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Demazin | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Sudafed | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Difflam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strepsils | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vicks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Coldrex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cold and flu brands - Asked ChatGPT "Which cold and flu brand should I buy in New Zealand?": 1. Lemsip, 2. Codral - Asked ChatGPT "What are the best cold and flu brands in New Zealand?": 1. Codral, 2. Lemsip, 3. Sudafed - Asked ChatGPT "What's the best cold and flu brand in New Zealand for blocked nose?": 1. Sudafed - Searched Google, AI Overview "cold and flu medicine": 1. Codral, 2. Demazin - Searched Google, AI Overview "sore throat relief": named none of the brands we track Not named in any answer: Difflam, Strepsils, Vicks and Coldrex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cold and flu brands in September 2026? - In September 2026, Difflam overtook Codral and 3 others to rank 2nd among cold and flu brands in New Zealand, with 18.6% of the searches. - In September 2026, Vicks lost share of searches among cold and flu brands in New Zealand, from 14.2% to 11.7%. - Estimated monthly branded searches for Demazin in New Zealand rose 109.3% over 12 measured months, from 430 to 900 in September 2026. ## Month by month | Month | Demazin estimated searches | Demazin Share of Search | Demazin rank | Vicks estimated searches | Vicks Share of Search | Vicks rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 430 | 2.5% | 7 | 2.1K | 12.4% | 5 | | Nov 2025 | 370 | 2.9% | 7 | 1.8K | 13.9% | 5 | | Dec 2025 | 300 | 2.5% | 7 | 1.7K | 14.3% | 5 | | Jan 2026 | 260 | 2.5% | 7 | 1.5K | 14.5% | 4 | | Feb 2026 | 300 | 2.3% | 7 | 1.9K | 14.6% | 6 | | Mar 2026 | 470 | 2.4% | 7 | 2.3K | 11.8% | 6 | | Apr 2026 | 410 | 2.6% | 7 | 2.1K | 13.1% | 5 | | May 2026 | 700 | 3% | 7 | 3.3K | 13.9% | 4 | | Jun 2026 | 720 | 2.9% | 7 | 3.3K | 13.6% | 5 | | Jul 2026 | 870 | 2.8% | 7 | 4.2K | 13.5% | 6 | | Aug 2026 | 1.2K | 3% | 7 | 5.8K | 14.2% | 5 | | Sep 2026 | 900 | 3.3% | 7 | 3.2K | 11.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Demazin’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Demazin**: Measured on the search terms “demazin”, “demazin nasal decongestant”, “demazin nasal spray”, “demazin night”, “demazin patches” and “demazin spray”, summed into one figure. - **Vicks**: Measured on the search terms “vicks cough”, “vicks inhaler”, “vicks lozenges”, “vicks sore throat”, “vicks vaporub” and “vicks vaporub newborn”, summed into one figure. - [Demazin profile](/demand/nz/brands/demazin) - [Vicks profile](/demand/nz/brands/vicks) - [All cold and flu brands in New Zealand](/demand/nz/categories/nz-cold-and-flu-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Demazin or Vicks more popular in search? In September 2026, Vicks had more branded searches than Demazin among cold and flu brands in New Zealand. Vicks had about 3,170 branded searches, while Demazin had 900. Vicks made up 11.7% of all cold and flu brand searches we track, and Demazin accounted for 3.3%. ## Cite this page Brandwave. "Demazin vs Vicks: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/demazin-vs-vicks This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/demazin-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.