--- title: "Demandbase vs Informa TechTarget: Which is searched more in New Zealand?" description: "Is Demandbase or Informa TechTarget more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/demandbase-vs-informa-techtarget" publisher: "Brandwave" --- # Demandbase vs Informa TechTarget: Which is searched more in New Zealand? Is Demandbase or Informa TechTarget more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the B2B intent data platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Demandbase and Informa TechTarget - **Competitive set**: B2B intent data platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Demandbase Share of Search**: 9.5% - **Informa TechTarget Share of Search**: 0.86% ## Is Demandbase or Informa TechTarget more popular in search? - In September 2026, Demandbase had more branded searches than Informa TechTarget among B2B intent data platforms in New Zealand. Demandbase had about 110 branded searches, while Informa TechTarget had 10. Demandbase made up 9.5% of all B2B intent data platform searches we track, and Informa TechTarget accounted for 0.86%. - Demandbase was ahead of Informa TechTarget in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Demandbase’s share of searches among B2B intent data platforms in New Zealand moved from 1% to 9.5%, and its estimated monthly branded searches moved from 10 to 110. - Across the 12 months ending September 2026, Informa TechTarget’s share of searches among B2B intent data platforms in New Zealand moved from 0% to 0.86%, and its estimated monthly branded searches moved from 0 to 10. ## Top B2B intent data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Demandbase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Informa TechTarget did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bombora | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | 6sense | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Demandbase | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | G2 | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | ZoomInfo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Informa TechTarget | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Intentsify | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about B2B intent data platforms - Asked ChatGPT "Which B2B intent data platform should I use in New Zealand?": 1. Bombora, 2. 6sense, 3. Demandbase - Asked ChatGPT "What are the best B2B intent data platforms in New Zealand?": 1. Bombora, 2. 6sense, 3. Demandbase, 4. G2, 5. ZoomInfo - Asked ChatGPT "What's the best B2B intent data platform in New Zealand for prioritising accounts?": 1. 6sense, 2. Bombora, 3. Demandbase, 4. G2 - Searched Google, AI Overview "intent data software": 1. Bombora, 2. 6sense, 3. Demandbase, 4. ZoomInfo, 5. G2 - Searched Google, AI Overview "buyer intent data": named none of the brands we track Not named in any answer: Informa TechTarget and Intentsify. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand B2B intent data platforms in September 2026? - In September 2026, Demandbase overtook Bombora to rank 3rd among B2B intent data platforms in New Zealand, with 9.5% of the searches. ## Month by month | Month | Demandbase estimated searches | Demandbase Share of Search | Demandbase rank | Informa TechTarget estimated searches | Informa TechTarget Share of Search | Informa TechTarget rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 1% | 4 | 0 | 0% | 7 | | Nov 2025 | 20 | 2.3% | 4 | 10 | 1.1% | 5 | | Dec 2025 | 20 | 2.7% | 4 | 10 | 1.4% | 6 | | Jan 2026 | 30 | 3.2% | 4 | 10 | 1.1% | 5 | | Feb 2026 | 20 | 2.6% | 4 | 0 | 0% | 6 | | Mar 2026 | 30 | 3.2% | 4 | 10 | 1.1% | 6 | | Apr 2026 | 30 | 3% | 4 | 10 | 1% | 6 | | May 2026 | 20 | 2.2% | 4 | 10 | 1.1% | 5 | | Jun 2026 | 20 | 2.4% | 4 | 10 | 1.2% | 5 | | Jul 2026 | 20 | 1.4% | 4 | 10 | 0.71% | 6 | | Aug 2026 | 10 | 1.1% | 4 | 10 | 1.1% | 5 | | Sep 2026 | 110 | 9.5% | 3 | 10 | 0.86% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Demandbase’s and Informa TechTarget’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Demandbase**: Measured on the search term “demandbase”. - **Informa TechTarget**: Measured on the search term “informa techtarget”. - [Demandbase profile](/demand/nz/brands/demandbase) - [Informa TechTarget profile](/demand/nz/brands/informa-techtarget) - [All B2B intent data platforms in New Zealand](/demand/nz/categories/nz-b2b-intent-data-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Demandbase or Informa TechTarget more popular in search? In September 2026, Demandbase had more branded searches than Informa TechTarget among B2B intent data platforms in New Zealand. Demandbase had about 110 branded searches, while Informa TechTarget had 10. Demandbase made up 9.5% of all B2B intent data platform searches we track, and Informa TechTarget accounted for 0.86%. ## Cite this page Brandwave. "Demandbase vs Informa TechTarget: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/demandbase-vs-informa-techtarget This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/demandbase-vs-informa-techtarget. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.