--- title: "De'Longhi vs Sunbeam: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, De'Longhi or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/delonghi-vs-sunbeam" publisher: "Brandwave" --- # De'Longhi vs Sunbeam: Which is more popular by branded search in New Zealand? Which is more popular in search, De'Longhi or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Coffee machine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Sunbeam - **Competitive set**: Coffee machine brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **De'Longhi Share of Search**: 16.9% - **Sunbeam Share of Search**: 8.5% ## Which is more popular in search, De'Longhi or Sunbeam? - In August 2026, De'Longhi had more branded searches than Sunbeam among coffee machine brands in New Zealand. De'Longhi was estimated to have 15.2K branded searches compared to Sunbeam’s 7.6K, and held a 16.9% Share of Search versus Sunbeam’s 8.5%. - De'Longhi was ahead of Sunbeam in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among coffee machine brands in New Zealand moved from 14.3% to 16.9%, and its estimated monthly branded searches moved from 11.8K to 15.2K. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 7.3K to 7.6K. ## How did search popularity change for New Zealand coffee machine brands in August 2026? - In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%. - Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.8K | 14.3% | 3 | 7.3K | 8.8% | 4 | | Nov 2025 | 11.5K | 12.6% | 3 | 7.5K | 8.2% | 4 | | Dec 2025 | 13.2K | 13% | 3 | 9K | 8.9% | 4 | | Jan 2026 | 11.3K | 13.3% | 3 | 7.3K | 8.6% | 4 | | Feb 2026 | 8.6K | 12.5% | 3 | 5.5K | 8% | 4 | | Mar 2026 | 10.6K | 14.5% | 3 | 5.8K | 7.8% | 4 | | Apr 2026 | 15.2K | 17.7% | 3 | 6.7K | 7.8% | 4 | | May 2026 | 15.1K | 16.5% | 3 | 6.6K | 7.2% | 4 | | Jun 2026 | 13.9K | 16% | 3 | 7K | 8.1% | 4 | | Jul 2026 | 14.7K | 15.6% | 3 | 7.9K | 8.4% | 4 | | Aug 2026 | 15.2K | 16.9% | 3 | 7.6K | 8.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search terms “de longhi”, “de longhi coffee machine”, “de longhi magnifica start”, “de longhi pods”, “delonghi”, “delonghi automatic coffee machine”, “delonghi coffee machine”, “delonghi coffee machine descaler”, “delonghi com”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi la specialista arte”, “delonghi magnifica”, “delonghi magnifica coffee machine”, “delonghi magnifica evo”, “delonghi magnifica evo coffee machine”, “delonghi nz”, “delonghi online”, “delonghi pods” and “espresso delonghi machine”, summed into one figure. - **Sunbeam**: Measured on the search terms “old sunbeam mixmaster”, “sunbeam”, “sunbeam 4 slice toaster”, “sunbeam air fryer”, “sunbeam air purifier”, “sunbeam barista”, “sunbeam barista max”, “sunbeam barista plus”, “sunbeam blender”, “sunbeam cafe series”, “sunbeam co nz”, “sunbeam coffee machine”, “sunbeam espresso machine”, “sunbeam fabric steamer”, “sunbeam grinder”, “sunbeam handheld steamer”, “sunbeam heated throw”, “sunbeam kettle”, “sunbeam mixer”, “sunbeam mixer master”, “sunbeam mixmaster”, “sunbeam near me”, “sunbeam nutrioven”, “sunbeam nz”, “sunbeam online”, “sunbeam planetary mixmaster”, “sunbeam pods”, “sunbeam stand mixers”, “sunbeam steam”, “sunbeam toaster” and “sunbeam two slice toaster”, summed into one figure. - [De'Longhi profile](/demand/nz/brands/delonghi) - [Sunbeam profile](/demand/nz/brands/sunbeam) - [All coffee machine brands in New Zealand](/demand/nz/categories/nz-coffee-machine-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, De'Longhi or Sunbeam? In August 2026, De'Longhi had more branded searches than Sunbeam among coffee machine brands in New Zealand. De'Longhi was estimated to have 15.2K branded searches compared to Sunbeam’s 7.6K, and held a 16.9% Share of Search versus Sunbeam’s 8.5%. ## Cite this page Brandwave. "De'Longhi vs Sunbeam: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/delonghi-vs-sunbeam This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/delonghi-vs-sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.