--- title: "De'Longhi vs Miele: Which is searched more in New Zealand?" description: "Is De'Longhi or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/delonghi-vs-miele" publisher: "Brandwave" --- # De'Longhi vs Miele: Which is searched more in New Zealand? Is De'Longhi or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Miele - **Competitive set**: Coffee maker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 11.7% - **Miele Share of Search**: 5.7% ## Is De'Longhi or Miele more popular in search? - In September 2026, De'Longhi had more branded searches than Miele among coffee maker brands in New Zealand. De'Longhi had about 5,760 branded searches, while Miele had 2,790. De'Longhi made up 11.7% of all coffee maker brand searches we track, and Miele accounted for 5.7%. - De'Longhi was ahead of Miele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among coffee maker brands in New Zealand moved from 10.2% to 11.7%, and its estimated monthly branded searches moved from 4.5K to 5.8K. - Across the 12 months ending September 2026, Miele’s share of searches among coffee maker brands in New Zealand moved from 6.6% to 5.7%, and its estimated monthly branded searches moved from 2.9K to 2.8K. ## Top coffee maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, De'Longhi appeared in all five answers. Miele did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | De'Longhi | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Nespresso | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Moccamaster | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Jura | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OXO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Braun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee maker brands - Asked ChatGPT "Which coffee maker brand should I buy in New Zealand?": 1. Breville, 2. De'Longhi, 3. Moccamaster, 4. Nespresso - Asked ChatGPT "What are the best coffee maker brands in New Zealand?": 1. Breville, 2. De'Longhi, 3. Jura, 4. Moccamaster, 5. Nespresso - Asked ChatGPT "What's the best coffee maker brand in New Zealand for everyday coffee?": 1. Breville, 2. De'Longhi, 3. Nespresso - Searched Google, AI Overview "drip coffee maker": 1. De'Longhi - Searched Google, AI Overview "coffee machine nz": 1. Nespresso, 2. De'Longhi, 3. Breville Not named in any answer: Smeg, Miele, OXO and Braun. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand coffee maker brands in September 2026? - In September 2026, Miele gained share of searches among coffee maker brands in New Zealand, from 5.1% to 5.7%. - In September 2026, De'Longhi lost share of searches among coffee maker brands in New Zealand, from 12.6% to 11.7%. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 10.2% | 4 | 2.9K | 6.6% | 5 | | Nov 2025 | 5.1K | 9.8% | 4 | 4.2K | 8.1% | 5 | | Dec 2025 | 5.4K | 10.4% | 3 | 2.7K | 5.2% | 5 | | Jan 2026 | 4.8K | 10.8% | 3 | 2.8K | 6.3% | 5 | | Feb 2026 | 4.1K | 11% | 3 | 2.9K | 7.8% | 5 | | Mar 2026 | 4.6K | 11.4% | 3 | 3.3K | 8.2% | 5 | | Apr 2026 | 5.8K | 13.1% | 3 | 2.9K | 6.5% | 5 | | May 2026 | 6.5K | 13.4% | 3 | 3.6K | 7.4% | 5 | | Jun 2026 | 6.3K | 14% | 3 | 3.4K | 7.6% | 5 | | Jul 2026 | 6.7K | 12.8% | 4 | 2.8K | 5.3% | 5 | | Aug 2026 | 6.9K | 12.6% | 4 | 2.8K | 5.1% | 5 | | Sep 2026 | 5.8K | 11.7% | 4 | 2.8K | 5.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica” and “delonghi magnifica evo”, summed into one figure. - **Miele**: Measured on the search terms “miele” and “miele outlet”, summed into one figure. - [De'Longhi profile](/demand/nz/brands/delonghi) - [Miele profile](/demand/nz/brands/miele) - [All coffee maker brands in New Zealand](/demand/nz/categories/nz-coffee-maker-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or Miele more popular in search? In September 2026, De'Longhi had more branded searches than Miele among coffee maker brands in New Zealand. De'Longhi had about 5,760 branded searches, while Miele had 2,790. De'Longhi made up 11.7% of all coffee maker brand searches we track, and Miele accounted for 5.7%. ## Cite this page Brandwave. "De'Longhi vs Miele: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/delonghi-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/delonghi-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.