--- title: "De'Longhi vs KitchenAid: Which is searched more in New Zealand?" description: "Is De'Longhi or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/delonghi-vs-kitchenaid" publisher: "Brandwave" --- # De'Longhi vs KitchenAid: Which is searched more in New Zealand? Is De'Longhi or KitchenAid more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and KitchenAid - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 5.9% - **KitchenAid Share of Search**: 11.3% ## Is De'Longhi or KitchenAid more popular in search? - In September 2026, KitchenAid had more branded searches than De'Longhi among small kitchen appliance brands in New Zealand. KitchenAid had about 11,200 branded searches, while De'Longhi had 5,760. KitchenAid made up 11.3% of all small kitchen appliance brand searches we track, and De'Longhi accounted for 5.9%. - KitchenAid was ahead of De'Longhi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among small kitchen appliance brands in New Zealand moved from 4.7% to 5.9%, and its estimated monthly branded searches moved from 4.5K to 5.8K. - Across the 12 months ending September 2026, KitchenAid’s share of searches among small kitchen appliance brands in New Zealand moved from 12.5% to 11.3%, and its estimated monthly branded searches moved from 11.8K to 11.2K. ## Top small kitchen appliance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. De'Longhi was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was listed before De'Longhi in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Breville | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Russell Hobbs | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | KitchenAid | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Sunbeam | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kenwood | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | De'Longhi | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Philips | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Thermomix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tefal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about small kitchen appliance brands - Asked ChatGPT "Which small kitchen appliance brand should I buy in New Zealand?": 1. Breville, 2. Russell Hobbs, 3. Ninja - Asked ChatGPT "What are the best small kitchen appliance brands in New Zealand?": 1. Breville, 2. Ninja, 3. Sunbeam, 4. Russell Hobbs, 5. KitchenAid, 6. Kenwood, 7. De'Longhi, 8. Philips - Asked ChatGPT "What's the best small kitchen appliance brand in New Zealand for everyday cooking?": 1. Breville, 2. Ninja, 3. Russell Hobbs, 4. Philips - Searched Google, AI Overview "small kitchen appliance brands": 1. KitchenAid, 2. Breville, 3. Ninja, 4. Kenwood, 5. De'Longhi, 6. Sunbeam - Searched Google, AI Overview "best kitchen appliance brand": 1. KitchenAid Not named in any answer: Thermomix and Tefal. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand small kitchen appliance brands in September 2026? - In September 2026, De'Longhi lost share of searches among small kitchen appliance brands in New Zealand, from 6.8% to 5.9%. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 4.7% | 8 | 11.8K | 12.5% | 4 | | Nov 2025 | 5.1K | 4.2% | 8 | 18.8K | 15.6% | 2 | | Dec 2025 | 5.4K | 4.4% | 8 | 19.1K | 15.6% | 2 | | Jan 2026 | 4.8K | 5.1% | 7 | 12.7K | 13.6% | 3 | | Feb 2026 | 4.1K | 5.6% | 7 | 10.4K | 14.5% | 2 | | Mar 2026 | 4.6K | 6% | 7 | 10.5K | 13.8% | 3 | | Apr 2026 | 5.8K | 6.4% | 7 | 12.1K | 13.2% | 4 | | May 2026 | 6.5K | 6.6% | 7 | 13.8K | 13.9% | 4 | | Jun 2026 | 6.3K | 6.4% | 6 | 11.1K | 11.3% | 5 | | Jul 2026 | 6.7K | 6.5% | 6 | 11.6K | 11.1% | 4 | | Aug 2026 | 6.9K | 6.8% | 6 | 11.2K | 11.1% | 4 | | Sep 2026 | 5.8K | 5.9% | 7 | 11.2K | 11.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica” and “delonghi magnifica evo”, summed into one figure. - **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid air fryer”, “kitchenaid artisan”, “kitchenaid artisan mixer”, “kitchenaid attachments”, “kitchenaid blender”, “kitchenaid bowls”, “kitchenaid foodprosessor”, “kitchenaid hand mixer”, “kitchenaid kettle”, “kitchenaid mincer”, “kitchenaid mixer”, “kitchenaid mixer attachments”, “kitchenaid pasta attachment”, “kitchenaid sausage grinder”, “kitchenaid stand mixer” and “kitchenaid toaster”, summed into one figure. - [De'Longhi profile](/demand/nz/brands/delonghi) - [KitchenAid profile](/demand/nz/brands/kitchenaid) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or KitchenAid more popular in search? In September 2026, KitchenAid had more branded searches than De'Longhi among small kitchen appliance brands in New Zealand. KitchenAid had about 11,200 branded searches, while De'Longhi had 5,760. KitchenAid made up 11.3% of all small kitchen appliance brand searches we track, and De'Longhi accounted for 5.9%. ## Cite this page Brandwave. "De'Longhi vs KitchenAid: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/delonghi-vs-kitchenaid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/delonghi-vs-kitchenaid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.