--- title: "De'Longhi vs Dimplex: Which is searched more in New Zealand?" description: "Is De'Longhi or Dimplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable heater brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/delonghi-vs-dimplex" publisher: "Brandwave" --- # De'Longhi vs Dimplex: Which is searched more in New Zealand? Is De'Longhi or Dimplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable heater brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: De'Longhi and Dimplex - **Competitive set**: Portable heater brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **De'Longhi Share of Search**: 11.8% - **Dimplex Share of Search**: 0.02% ## Is De'Longhi or Dimplex more popular in search? - In September 2026, De'Longhi had more branded searches than Dimplex among portable heater brands in New Zealand. De'Longhi had about 5,760 branded searches, while Dimplex had 10. De'Longhi made up 11.8% of all portable heater brand searches we track, and Dimplex accounted for 0.02%. - De'Longhi was ahead of Dimplex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, De'Longhi’s share of searches among portable heater brands in New Zealand moved from 10.6% to 11.8%, and its estimated monthly branded searches moved from 4.5K to 5.8K. - Across the 12 months ending September 2026, Dimplex’s share of searches among portable heater brands in New Zealand moved from 0.12% to 0.02%, and its estimated monthly branded searches moved from 50 to 10. ## Top portable heater brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Dimplex appeared in all four answers. De'Longhi was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. De'Longhi was listed before Dimplex in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | De'Longhi | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Goldair | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Dimplex | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Dyson | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Honeywell | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about portable heater brands - Asked ChatGPT "Which portable heater brand should I go to in New Zealand?": 1. De'Longhi, 2. Goldair, 3. Dimplex - Asked ChatGPT "What are the best portable heater brands in New Zealand?": 1. De'Longhi, 2. Goldair, 3. Dyson, 4. Dimplex - Asked ChatGPT "What's the best portable heater brand in New Zealand for small room?": 1. De'Longhi, 2. Goldair, 3. Dimplex - Searched Google, AI Overview "best portable heater": 1. Dimplex Not named in any answer: DeWalt and Honeywell. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand portable heater brands in September 2026? - In September 2026, De'Longhi lost share of searches among portable heater brands in New Zealand, from 16.1% to 11.8%. - Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026. ## Month by month | Month | De'Longhi estimated searches | De'Longhi Share of Search | De'Longhi rank | Dimplex estimated searches | Dimplex Share of Search | Dimplex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 10.6% | 3 | 50 | 0.12% | 5 | | Nov 2025 | 5.1K | 6.7% | 4 | 10 | 0.01% | 5 | | Dec 2025 | 5.4K | 8.6% | 4 | 20 | 0.03% | 5 | | Jan 2026 | 4.8K | 11% | 3 | 20 | 0.05% | 5 | | Feb 2026 | 4.1K | 11.1% | 3 | 10 | 0.03% | 5 | | Mar 2026 | 4.6K | 12.3% | 3 | 20 | 0.05% | 5 | | Apr 2026 | 5.8K | 15.8% | 3 | 10 | 0.03% | 5 | | May 2026 | 6.5K | 16% | 3 | 20 | 0.05% | 5 | | Jun 2026 | 6.3K | 15.3% | 3 | 10 | 0.02% | 5 | | Jul 2026 | 6.7K | 15.6% | 3 | 10 | 0.02% | 5 | | Aug 2026 | 6.9K | 16.1% | 3 | 10 | 0.02% | 5 | | Sep 2026 | 5.8K | 11.8% | 3 | 10 | 0.02% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using De'Longhi’s and Dimplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica” and “delonghi magnifica evo”, summed into one figure. - **Dimplex**: Measured on the search term “dimplex fire”. - [De'Longhi profile](/demand/nz/brands/delonghi) - [Dimplex profile](/demand/nz/brands/dimplex) - [All portable heater brands in New Zealand](/demand/nz/categories/nz-portable-heater-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is De'Longhi or Dimplex more popular in search? In September 2026, De'Longhi had more branded searches than Dimplex among portable heater brands in New Zealand. De'Longhi had about 5,760 branded searches, while Dimplex had 10. De'Longhi made up 11.8% of all portable heater brand searches we track, and Dimplex accounted for 0.02%. ## Cite this page Brandwave. "De'Longhi vs Dimplex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/delonghi-vs-dimplex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/delonghi-vs-dimplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.