--- title: "Deloitte vs Northington Partners: Which is searched more in New Zealand?" description: "Is Deloitte or Northington Partners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate finance and M&A advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/deloitte-new-zealand-vs-northington-partners" publisher: "Brandwave" --- # Deloitte vs Northington Partners: Which is searched more in New Zealand? Is Deloitte or Northington Partners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate finance and M&A advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Deloitte and Northington Partners - **Competitive set**: Corporate finance and M&A advisers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Deloitte Share of Search**: 15.5% - **Northington Partners Share of Search**: 7.3% ## Is Deloitte or Northington Partners more popular in search? - In September 2026, Deloitte had more branded searches than Northington Partners among corporate finance and M&A advisers in New Zealand. Deloitte had about 680 branded searches, while Northington Partners had 320. Deloitte made up 15.5% of all corporate finance and M&A adviser searches we track, and Northington Partners accounted for 7.3%. - Deloitte was ahead of Northington Partners in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Deloitte’s share of searches among corporate finance and M&A advisers in New Zealand moved from 19.8% to 15.5%, and its estimated monthly branded searches moved from 700 to 680. - Across the 12 months ending September 2026, Northington Partners’ share of searches among corporate finance and M&A advisers in New Zealand moved from 4.8% to 7.3%, and its estimated monthly branded searches moved from 170 to 320. ## Top corporate finance and M&A advisers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Deloitte was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Northington Partners was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deloitte was listed before Northington Partners in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Cameron Partners | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | PwC | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Simmons Corporate Finance | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Calibre Partners | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | KPMG | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Deloitte | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Northington Partners | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Clarien Partners | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about corporate finance and M&A advisers - Asked ChatGPT "Which corporate finance adviser should I hire in New Zealand?": 1. Cameron Partners, 2. PwC, 3. KPMG, 4. Simmons Corporate Finance - Asked ChatGPT "What are the best corporate finance advisers in New Zealand?": 1. PwC, 2. Cameron Partners, 3. Deloitte, 4. KPMG, 5. Simmons Corporate Finance - Asked ChatGPT "What's the best corporate finance adviser in New Zealand for a business sale?": 1. Cameron Partners, 2. PwC, 3. Northington Partners, 4. Simmons Corporate Finance, 5. Deloitte - Searched Google, AI Overview "corporate finance advisers nz": 1. Cameron Partners, 2. Simmons Corporate Finance, 3. Calibre Partners, 4. PwC, 5. KPMG - Searched Google, AI Overview "mergers and acquisitions adviser nz": 1. Cameron Partners, 2. Calibre Partners, 3. PwC, 4. Deloitte Not named in any answer: Clarien Partners. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand corporate finance and M&A advisers in September 2026? - In September 2026, Deloitte lost share of searches among corporate finance and M&A advisers in New Zealand, from 19.3% to 15.5%. - In September 2026, Northington Partners lost share of searches among corporate finance and M&A advisers in New Zealand, from 7.8% to 7.3%. ## Month by month | Month | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank | Northington Partners estimated searches | Northington Partners Share of Search | Northington Partners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 700 | 19.8% | 2 | 170 | 4.8% | 5 | | Nov 2025 | 720 | 21.4% | 2 | 210 | 6.2% | 5 | | Dec 2025 | 600 | 22.8% | 2 | 170 | 6.5% | 5 | | Jan 2026 | 570 | 22.4% | 2 | 140 | 5.5% | 5 | | Feb 2026 | 660 | 19.5% | 2 | 210 | 6.2% | 5 | | Mar 2026 | 990 | 20.9% | 2 | 210 | 4.4% | 6 | | Apr 2026 | 570 | 19.8% | 2 | 170 | 5.9% | 5 | | May 2026 | 610 | 20.8% | 2 | 210 | 7.2% | 5 | | Jun 2026 | 630 | 21.1% | 2 | 170 | 5.7% | 5 | | Jul 2026 | 610 | 20.5% | 2 | 210 | 7% | 5 | | Aug 2026 | 790 | 19.3% | 2 | 320 | 7.8% | 4 | | Sep 2026 | 680 | 15.5% | 2 | 320 | 7.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Deloitte’s and Northington Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Deloitte**: Measured on the search terms “Deloitte Dunedin”, “Deloitte Hamilton”, “Deloitte New Zealand” and “Deloitte Tauranga”, summed into one figure. - **Northington Partners**: Measured on the search term “northington partners”. - [Deloitte profile](/demand/nz/brands/deloitte-new-zealand) - [Northington Partners profile](/demand/nz/brands/northington-partners) - [All corporate finance and M&A advisers in New Zealand](/demand/nz/categories/nz-corporate-finance-advisers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Deloitte or Northington Partners more popular in search? In September 2026, Deloitte had more branded searches than Northington Partners among corporate finance and M&A advisers in New Zealand. Deloitte had about 680 branded searches, while Northington Partners had 320. Deloitte made up 15.5% of all corporate finance and M&A adviser searches we track, and Northington Partners accounted for 7.3%. ## Cite this page Brandwave. "Deloitte vs Northington Partners: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/deloitte-new-zealand-vs-northington-partners This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/deloitte-new-zealand-vs-northington-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.